Alison Harrison, a skilled and passionate writer, brings a unique blend of international perspective and in-depth expertise to the realm of B2B marketing. Growing up across England and Germany due to her father’s Air Force commitments, Alison’s worldview was broadened from a young age. This, combined with her English Literature studies at the prestigious Cambridge University, has contributed to her distinctive approach to marketing communication. Alison moved to the United States to marry her Canadian husband who was working in the tech industry in San Francisco.
For over a decade, Alison has focused her marketing efforts within the B2B sphere, specializing in power generation, telecoms, finance, high-tech, and pharmaceutical industries. These sectors, with their complex product and service offerings, have provided her with abundant opportunities to simplify and clarify value propositions for diverse customer bases.
Away from work, Alison values continual learning. She’s currently learning Spanish from an Argentinian Tango teacher. An avid traveler, some of her most cherished experiences include a six-week trip to Hong Kong and China, where she interacted with locals keen on practicing their English, and a month-long U.S. road trip for her honeymoon, revealing the diverse cultures and landscapes of the country.
Alison’s advice for those starting their careers reflects her wisdom gleaned from experience. She stresses the importance of realizing that even as an employee, you have the power to shape your career – choosing where you work, who you work with, and when to take risks. This insight underscores the importance of autonomy and decision-making in one’s career journey.