Branding and Messaging for B2B Businesses

Your brand has the power to differentiate you from
competitors in a way that turns your ideal buyers into loyal
customers. Marketri strategists help develop your brand from
the ground up or fine-tune your brand to get it working
smarter and delivering better results.



We build up brands that
deliver bottom-line results

Did you know that the top 40 brands in the world delivered almost double the total shareholder return of the Morgan Stanley Capital International index benchmark over the last 20 years according to McKinsey? 

Strong brands also command a premium price, even among price-driven buyers, who are willing to pay 14% more for brands with a meaningful difference (per Kantar).

Simply put, a strong brand enables you to achieve better business results. So it’s critical to develop a brand strategy and supporting brand elements that resonate with your ideal buyers and move them to act.

Marketri understands the power of a strong brand strategy. No matter where you are in your business lifecycle or marketing journey, our experienced marketing strategists will ensure you have a clear, relevant brand strategy and the supporting elements that bring your brand to life.

We help you make sense of it all

For many business professionals, branding can seem like a mysterious, vague
concept. You’re likely to equate branding with logos and taglines, but branding is
much more fundamental.

Your brand is both the way you present your company externally and the way
others perceive it. It sets you apart from the competition in the minds of your
buyers—and that’s critical for attracting them and moving them through your
revenue funnel.

To support your brand effectively, you need a strong brand strategy: a long-term,
governing idea that unites your organization around a common purpose, helps to
frame how you tell your business’s story, and becomes the north star that guides
your decisions across the company. Your brand strategy should be rooted in your
mission, vision, and values, and it should manifest itself in everything you do as a

Your brand strategy is most evident in the two primary elements that bring the
brand to life with your ideal buyers.

Positioning and Messaging


Your value proposition tells buyers why they should do
business with you, through a promise to deliver certain
value. This statement makes it clear who your target
buyer is, what product or service you offer, and how it
provides value to your intended buyer. The value
proposition sets the stage for developing essential
messaging components, including your brand pillars
(reasons for your ideal buyer to believe in your offering)
and your brand narrative (a story that illustrates your
brand pillars in action, painting a picture of how your
product will deliver on the promise of meeting your
buyer’s needs). Other messaging components can
include a boilerplate for your press releases, short-form
descriptors of your product, and longer-form content
for use on your website and sales enablement materials.

Brand Identity

Your brand strategy comes to life visually through a
series of brand identity elements. These can include a
logo, color palette, typography, website design
elements, and other imagery that supports your brand
across all the different vehicles you’ll use to
communicate and articulate it. Equally important is a
set of comprehensive brand guidelines that ensure your
brand is consistently depicted visually, no matter who
touches it.

How Marketri supports
your branding strategy

The experienced B2B marketing strategists at Marketri work closely with you to
gauge where you are in your branding evolution and provide the support you
need at this stage. Depending on where you are in your business lifecycle and
your marketing journey, you might need to develop a brand strategy and
branding elements from scratch, or you might need to enhance your brand
strategy by clarifying, articulating, and depicting it more effectively.

The process begins with discovery to assess whether your current brand
strategy is clear, relevant, and distinctive. We also analyze the competitive
landscape to see how your brand compares to peers, delve into your
strengths and weaknesses, and talk with customers to understand how
they perceive your company and products and what drives them to buy a product of this type.

Our research guides us in leading productive branding exercises that
culminate in identifying a unique, sustainable point of differentiation to build
your brand strategy on. From there, we develop the positioning, messaging,
and brand identity elements that will resonate with your ideal buyers and
move them to and through your revenue funnel. We can also help you
communicate your brand strategy internally and gain buy-in, so every
function adopts, embraces, and reflects this direction.

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Our Clients Say It All


We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.


Gary Hutchinson

President, Modality Solutions


It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.


James Street

CEO, Epoch Solutions Group


Marketri set the foundation for a sold marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.


Suzi Sosa

CEO & Founder, Verb Inc.


Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals,” says Holly Johnson, chief of staff. “We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.


Holly Johnson

Chief of Staff, Chesapeake Corporate Advisors

Jason Jones

B.F. Saul Insurance has worked with Deb Andrews, Katie Bergmann and the Marketri team for the last few years. Their expertise ranges from website/SEO, branding, ad campaigns, and events. I would highly recommend them – smart team with amazing ideas, proactive advice centered around the ROI, great listening skills, accountable, and a willingness to think outside of the box. Consummate professionals.


Jason Jones

President, B.F. Saul Insurance

Vince De Leon

Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.


Vince De Leon

Chief Technologist, Scrubbed

Dejah Knox

We’ve worked closely with the CEO, Deb Andrews, as well as a member of her very knowledgeable team. The company I previously worked for hired on Marketri as a fractional CMO to design and implement an effective marketing program to boost brand awareness and bring in new clients. Not only that, they acted as mentors to me (Marketing Coordinator at the time) and it was the best experience for my professional career. I would recommend them for any company open to starting or transforming their marketing program!


Dejah Knox

Marketing Manager, B.F. Saul Insurance

UC Alternative

Marketri’s due diligence, insight, and strategies have been a beacon for us to showcase our services. Their redesign of our website and modifications to our CRM were handled with tenacity and a forward-thinking structure—both are great examples of their commitment to clients and strategies that bolster the client’s goals. All of this has made them a valued extension of UC Alternative.


UC Alternative

Why Marketri is the right
B2B branding partner


Marketri knows how to develop and execute a brand
strategy that positions your business to stand out
from the crowd. For two decades, we’ve helped
middle market B2B companies articulate a unique
point of difference and demonstrate it through every
element of their marketing. That’s the only way to
drive real revenue growth.