Marketing Plan Development

To achieve aggressive growth, you need a strategic roadmap.
Our strategists will develop a marketing plan that aligns with
your business goals and drives top-line revenue growth.



Marketri has what it takes to develop
marketing plans that drive results.

Marketri is the right partner to create a custom go-to-market plan that
combines everything you need to hit the ground running with an effective
marketing strategy.


The Marketri team has been developing winning marketing plans for decades, leveraging our unrivaled expertise in the B2B marketing space. We understand the digital B2B buying journey and we know how to overcome those challenges with strategic marketing plans that lead ideal buyers to and through your revenue funnel and convert them to sales.

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Our Fractional CMOs and other marketing strategists have the experience and know-how to develop go-to-market plans that turn business goals into reality. You won’t find a more experienced group of strategists capable of developing a B2B marketing plan that powers up your marketing and enables you to hit the most aggressive targets.

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Our proven planning approach turns your business objectives into a research-driven strategic marketing plan that becomes your roadmap for driving predicable growth. By following a methodical process, we develop strategic marketing plans that exceed expectations, surpass goals, and achieve a high ROI.

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Our repeatable planning process
delivers proven results

Marketri strategists take you through a planning process that culminates in a
custom strategic marketing plan designed to achieve your specific goals and
objectives. Our proven approach involves two key steps.

Discovery & Assessment

Our strategists become immersed in your company
and your industry, gaining the objective view we
need to develop a research-driven marketing plan
that achieves your goals.
The discovery process is tailored to your business,
drawing from effective techniques like interviews
with your clients and internal stakeholders, a
competitor analysis, a SWOT analysis, a review of
the industry landscape, and an assessment of your
digital footprint.

Strategic Marketing Plan

We leverage our discovery findings and
analysis to develop a go-to-market plan that’s
informed by research, grounded in strategy,
and aligned with your goals. Your Marketri
team crafts a custom, actionable roadmap
that outlines your ideal buyers and their
personas, a strategic approach, targeted
marketing tactics and channels, execution
timeline, technologies and other resources,
budget, and the key performance indicators
(KPIs) we’ll measure against.

Need a partner to help execute your plan?
We’ve got you covered.

A sound, research-driven marketing plan is a must for any B2B business that’s serious about achieving aggressive growth. But even the best plan will fall short without flawless execution.

Choose Marketri as your outsourced marketing partner and you’ll get a team with the experience and passion to drive the execution of your marketing plan for the optimal results.

Why B2B companies
choose Marketri for
go-to-market planning.


Marketri has been helping B2B companies drive
aggressive growth for decades, leveraging our
deep experience to develop strategic plans that
help middle market companies outperform their
competition. Our team has the expertise to
develop a custom, comprehensive blueprint that
outlines everything you need to engage in
marketing that’s strategic, intentional, focused,
and effective. And we optimize your budget by
allocating your resources where they’ll make the
biggest impact.


Our Clients Say It All


We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.


Gary Hutchinson

President, Modality Solutions


It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.


James Street

CEO, Epoch Solutions Group


Marketri set the foundation for a sold marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.


Suzi Sosa

CEO & Founder, Verb Inc.


Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals,” says Holly Johnson, chief of staff. “We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.


Holly Johnson

Chief of Staff, Chesapeake Corporate Advisors

Jason Jones

B.F. Saul Insurance has worked with Deb Andrews, Katie Bergmann and the Marketri team for the last few years. Their expertise ranges from website/SEO, branding, ad campaigns, and events. I would highly recommend them – smart team with amazing ideas, proactive advice centered around the ROI, great listening skills, accountable, and a willingness to think outside of the box. Consummate professionals.


Jason Jones

President, B.F. Saul Insurance

Vince De Leon

Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.


Vince De Leon

Chief Technologist, Scrubbed