Strategic Marketing Consulting & Fractional Marketing Services

Marketing experts. Proven approaches. Elevate your brand & reach revenue goals.

Our strategic marketing consultants and fractional marketing team combine strategy, execution, and analytics giving B2B companies the power to consistently generate warm leads, secure new customers, and accelerate revenue streams.

Strategic Marketing Consulting & Fractional Marketing Services

Take the guesswork out of marketing & reach your revenue goals.

Our strategic marketing consultants and fractional marketing team combine strategy, execution, and analytics giving B2B companies the power to consistently generate warm leads, secure new customers, and accelerate revenue streams.

Data-driven strategic marketing teams—minus the overhead.

Stairs

Fractional Marketing
Team

Tap the marketing “A” team that has the expertise and dedication to scale marketing quickly.  One point of contact for strategy, execution, analysis, and optimization. One point of accountability to achieve your aggressive growth targets.

Strategic Marketing
Consulting

Random acts of marketing stop here. Marketri creates strategic growth plans and transforms marketing functions to have the best technologies, talent, processes, and analytics to drive consistent and predictable growth.

Strategic Marketing Services

Build a strong marketing foundation.

Marketri’s experienced strategic marketing consultants leverage our proven best practices to ensure your B2B company goes to market from a position of strength.

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Marketing
plans

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Marketing
strategy

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Messaging &
positioning

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Brand transformations

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Martech implementations

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Personas &
buyer’s journey

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Marketing analytics dashboards

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Budgets &
timelines

Debra Andrews - Founder and President

Fractional
Chief Marketing Officer

Trisha Gallagher - VP of Marketing

Fractional
Marketing Director

Marissa Otto - Marketing Analyst

Fractional
Marketing Analyst

Fractional marketing services

Why fractional marketing?

It takes a village to power an effective modern marketing program. Fractional marketing enables you to tap the exact amount of each marketing specialty needed to plan, implement, and analyze your go-to-market plan on a cost-effective, flexible basis. 

Fractional marketing just makes sense.

It’s a better way to outsource your marketing. 
(And a better way of marketing, period.)

Marketing is a discipline of specialties. An in-house marketing generalist won’t have the capacity and skillset to develop a strategic marketing plan, execute on all goals, and measure results.

LEARN MORE ON OUR BLOG


Outsourcing marketing to a fractional team gives you instant access to every specialty without the pain of hiring.

Marketing salaries are skyrocketing, on top of high turnover rates, costly churn, unpredictable market conditions, and uncertain budgets.

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Our fractional marketing model leverages the resources you need—only when you need them—maximizing the ROI of every dollar spent.

Your marketing needs will change. Most companies don’t have the budget to build a full team, leaving task execution to agencies and freelancers who aren’t attuned to your changing needs and goals.

LEARN MORE ON OUR BLOG

Our fractional team of strategic marketing consultants own the strategy, execution, and analytics, keeping everyone in sync.

We are fortunate to have Marketri working closely with us on our strategic marketing efforts. They understand both the possibilities and potential of digital marketing as well as the needs of a company to grow at its own pace into a full digital platform. Marketri is driving us steadily in the right direction.

CEO & Founder

The branding deliverables exceeded expectations and are an accurate depiction of the partner’s business. What’s more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresc-co System USA

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

 
 

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

 
 

Ron Stupl

SVP & COO, Due Diligence Firm

I was promoted this year to a role that requires more focus on sales, and my organization connected me with Debra to help me develop my focus and effectiveness in the market. I found her to be warm, knowledgeable, encouraging, and an attentive listener. By asking the right questions and providing just enough (but not too much) structure to our work together, she helped me to realize interests and opportunities, and identify strategies that I hadn't been using. I would recommend Debra to anyone who needs a thinking partner in sales. and marketing, regardless of industry

Carey Gallagher

Principal, CFAR

I had the pleasure of collaborating with Marketri on a website relaunch and ancillary collateral for our shared client. From the first phone call, I was impressed by Deb’s growth marketing insights and outstanding client relationship management. Marketri’s messaging statement and other assets served as invaluable resources throughout my drafting process.

During revisions, Deb’s strategic suggestions focused our targeting and strengthened the copy. I leave this first Marketri collaboration with greater confidence in my communication skills, both on creative presentation calls and in delivering written B2B marketing messages. Deb has a calming, positive, professional manner and consistently goes above and beyond.

Jackie Julie

Content Candy

Marketri set the foundation for a solid marketing strategy and helped the client implement useful platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with the client’s team.

Suzi Sosa

Co-Founder & CEO, Verb Inc.

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresco Systems USA Inc.

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The branding deliverables exceeded expectations and are an accurate depiction of the partner's business. What's more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

Marketri drove fantastic results. Their email marketing efforts saw a substantial ROI, and their SEO initiatives have significantly boosted the client’s search rankings. They’re able to move quickly while delivering extremely effective marketing materials. They’re a highly-skilled, data-driven team.

David Lewis

CEO, 8020 Consulting

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

Ron Stupi

SVP & COO, Due Diligence Firm

I was referred to Debra through a friend/colleague and as advertised, she has been excellent in helping me identify gaps in my marketing strategy and how to engage my audience better. She's been very attentive to what Anthem is trying to accomplish and building a long-term strategy to help us get our message out. I would highly recommend Debra to anyone looking for a fresh, considerate approach to their strategy.

Scott Smith

Co-Founder and Managing Director, Alpha Infrastructure Partners, LLC

Debbie is a triple marketing threat, with the passion, the strategic thinking, and the experience to coach marketing departments to superstardom. She is a breath of fresh air to A/E/C firms that struggle with the sheer breadth and complexity of today's marketing landscape.

Kate Neilson

Director of Marketing Operations, Hound Labs

B2B Marketing Resources

Your journey to growth starts here. Our B2B marketing resources provide you with the tools, insights, and benchmarks you need to assess your strategic and tactical gaps and get on the path to rapid growth.

The CEO's Guide to
Modern Marketing

You’ve decided you’re ready to embark on a growth mission, but you don’t yet have the foundation in place to ramp up marketing. Where do you begin? What technologies should you use? And what positions should you hire?

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