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Marketing Department Structure Consulting

The structure of your marketing department can make or break your B2B growth goals. Marketri can help you build a best-in-class in-house, outsourced, or hybrid marketing team.

Learn more
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Marketing Department Structure Consulting

The structure of your marketing department can make or break your B2B growth goals. Marketri can help you build a best-in-class in-house, outsourced, or hybrid marketing team.

Learn More

Align marketing talent to your go-to-market strategy.

Investing in the right marketing talent to power up your marketing strategy is essential to hitting growth goals. Marketing is a discipline of specialties, and you want and need the best of the best to gain competitive advantage. Marketri knows how to build outsourced and hybrid marketing team structures that are cost-effective, agile, and can create, execute and optimize go-to-market strategies that deliver a high ROI.

Using a time-tested process, we begin by understanding our clients’ strategic growth goals and reviewing existing marketing strategies, programs, and technology. Our assessment and recommendation may include:

  • Marketing Best Practices Workshop
  • Company Leadership Interviews
  • Marketing Technology Review
  • Marketing Skills Assessment
  • Detailed Optimization Recommendations
  • Marketing Team Position Descriptions
  • Optional: Internal Hire Interview Support

Optimize your marketing department structure.

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Discovery

The Discovery phase includes interviews with the executive team to understand their expectations of and current satisfaction levels with the marketing function. 

The End Result

A documented understanding of the gap between the current state of the marketing function/department and an optimal future state. Key skills needed are identified.

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Assessment

Using two proprietary assessment tools, our consultants assess the soft and hard skills of any internal marketing talent. We also evaluate the performance of sub-contractors and how well all of the marketing talent works together.

The End Result

A documented report on the skills and performance levels of current in-house and outsourced marketing talent. Skills gaps are identified.

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Recommendations

With our Discovery and Assessment completed, Marketri creates a clear roadmap on the optimization of the marketing department. 

The End Result

Marketri’s Recommendations will include an organization chart of a marketing department that maps to company goals and specific actions that are needed to move the function from where it is today to the optimal state. We also include clear position descriptions for internal and external team members.

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Optional: Recruiting / Outsourcing

Marketri is a full-service outsourced marketing provider. We can offer recommendations on how we can cost-effectively close skills gaps where a full-time hire isn’t necessary or prudent. We can also assist with recruiting internal marketing hires.

The End Result

An optimized marketing department ready to deliver profitable growth to meet our client’s goals.

How to Structure Your Marketing Department for B2B Growth

Companies that are serious about driving revenue recognize that marketing must directly contribute to their growth goals by generating a predictable stream of leads that turn into sales. 

Download the Guide

Transform your marketing function into a growth engine

Marketri-expertise

Expertise

What hires should you make for an effective marketing department? What results can you expect from these marketing roles? What combo of in-house and outsourced resources do you need? Marketri has the expertise to help you envision a more effective marketing function.

Marketri-experience

Experience

Marketri has years of collective experience in developing marketing talent, mentoring marketers, and building revenue-generating teams. Our experts help you re-shape your marketing function with growth goals in mind: making the right hires, investing in the right infrastructure, and more.

marketri-education

Education

Our team of fractional CMOs and Marketing Directors make great mentors and advisors to your internal marketing function. When your marketing team has the tools and knowledge to operate at their highest level, amazing things can happen.

Envision a Better Marketing Function

Your marketers become order makers not order takers. They set the strategy and say no to reactive and scattershot marketing activities. 

Your marketing function is closely connected with buyers and customers in order to create impactful stories and buyer journeys that drive ROI.

Your marketing department delivers measurable results and relies on data to test, adjust, and optimize for better results.

Your marketing program is consistent. No matter the combination of in-house or outsourced marketers, they have the tools, infrastructure, and knowledge to succeed. 

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We are fortunate to have Marketri working closely with us on our strategic marketing efforts. They understand both the possibilities and potential of digital marketing as well as the needs of a company to grow at its own pace into a full digital platform. Marketri is driving us steadily in the right direction.

CEO & Founder

The branding deliverables exceeded expectations and are an accurate depiction of the partner’s business. What’s more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresc-co System USA

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

 
 

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

 
 

Ron Stupl

SVP & COO, Due Diligence Firm

I was promoted this year to a role that requires more focus on sales, and my organization connected me with Debra to help me develop my focus and effectiveness in the market. I found her to be warm, knowledgeable, encouraging, and an attentive listener. By asking the right questions and providing just enough (but not too much) structure to our work together, she helped me to realize interests and opportunities, and identify strategies that I hadn't been using. I would recommend Debra to anyone who needs a thinking partner in sales. and marketing, regardless of industry

Carey Gallagher

Principal, CFAR

I had the pleasure of collaborating with Marketri on a website relaunch and ancillary collateral for our shared client. From the first phone call, I was impressed by Deb’s growth marketing insights and outstanding client relationship management. Marketri’s messaging statement and other assets served as invaluable resources throughout my drafting process.

During revisions, Deb’s strategic suggestions focused our targeting and strengthened the copy. I leave this first Marketri collaboration with greater confidence in my communication skills, both on creative presentation calls and in delivering written B2B marketing messages. Deb has a calming, positive, professional manner and consistently goes above and beyond.

Jackie Julie

Content Candy

Marketri set the foundation for a solid marketing strategy and helped the client implement useful platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with the client’s team.

Suzi Sosa

Co-Founder & CEO, Verb Inc.

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresco Systems USA Inc.

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The branding deliverables exceeded expectations and are an accurate depiction of the partner's business. What's more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

Marketri drove fantastic results. Their email marketing efforts saw a substantial ROI, and their SEO initiatives have significantly boosted the client’s search rankings. They’re able to move quickly while delivering extremely effective marketing materials. They’re a highly-skilled, data-driven team.

David Lewis

CEO, 8020 Consulting

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

Ron Stupi

SVP & COO, Due Diligence Firm

I was referred to Debra through a friend/colleague and as advertised, she has been excellent in helping me identify gaps in my marketing strategy and how to engage my audience better. She's been very attentive to what Anthem is trying to accomplish and building a long-term strategy to help us get our message out. I would highly recommend Debra to anyone looking for a fresh, considerate approach to their strategy.

Scott Smith

Co-Founder and Managing Director, Alpha Infrastructure Partners, LLC

Debbie is a triple marketing threat, with the passion, the strategic thinking, and the experience to coach marketing departments to superstardom. She is a breath of fresh air to A/E/C firms that struggle with the sheer breadth and complexity of today's marketing landscape.

Kate Neilson

Director of Marketing Operations, Hound Labs

Create a strong, revenue-generating team.

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