Marketing Strategy Consultants
Hit your growth objectives strategically and systematically.
The right marketing strategy, talent, technologies, processes and analytics are key to B2B middle-market growth. Marketri is a strategic marketing consulting firm that moves you towards your goals by putting strategy first.
Marketing Strategy Consultants
Hit your growth objectives strategically and systematically.
For many B2B middle market companies, having the right marketing strategy, talent, technologies, processes and analytics are the keys to seizing opportunities and significant growth. Marketri is a strategic marketing consulting firm that moves our clients towards their goals through transforming tactical marketing departments to strategically-led ones.
Marketri builds strong marketing foundations.
While every client is unique, Marketri’s strategic marketing consultants typically create three high-impact deliverables within the first few months of our client engagements.
1. Segmentation
Marketri customizes marketing strategies to your expertise, current and projected segment growth, and competitive strengths. We don’t sit around and wait for the future either.
We focus on driving awareness, qualifying leads, and supporting cross-selling opportunities while positioning you for future high-growth segments.
Want to learn more? This article explores how marketing strategy can help leaders sleep at night.
2. Differentiation
Marketri pinpoints which of your strengths matter most in your buyers’ decision making process:
- Our strategic marketing consulting analyzes competitors to determine which attributes are prices to play and which are home runs.
- Marketri then incorporates these findings into crystal-clear messaging that resonates with potential customers.
Competitively position your company to accelerate and amplify revenue generation.
3. Implementation
Marketri doesn’t just develop and deliver results-driven marketing plans. We execute with precision:- We leverage your present resources to achieve long-term goals and establish precise metrics.
- Our strategic marketing consulting veterans provide insight and leadership and bring a fresh, unbiased perspective.
- By concentrating on timely and impactful actions, your marketing program moves toward measurable growth.
- We restructure your marketing department for success.
Marketri’s Time-Tested Marketing Due Diligence Process
Interview up to 10 members of the leadership team. Conduct an electronic survey to access current views and opinions on the marketing function.
Interviews with all members of the marketing team; administer a skills assessment and a cultural assessment.
Leveraging our own expertise to assess marketing infrastructure, brand, website and collateral.
Understand the sales team’s current approach and GTM strategies.
Interview customers of different size firms. We conduct up to 20 interviews.
Understand how marketing team members are compensated; weight with marketing spend and projected ROI.
Review competitors in the industry. Provide recommendations to further drive differentiation.
Conduct a SWOT survey firm-wide to discover the company’s primary strengths and opportunities.
Executive Guide to
Strategic Marketing Plans
Don’t overlook the importance of a strategic marketing plan. For business leaders who want to drive growth, Marketri’s comprehensive guide covers the why, the types of plans, essential elements, the planning process, and common challenges.
We're your one-stop strategic marketing resource.
1. Strategic Marketing Planning
Marketri dials in on your strengths to capitalize on your opportunities. We formalize our strategies into a comprehensive plan with best practices, technologies, and human capital recommendations.
2. Messaging & Positioning
Marketri synthesizes our internal, customer, and market research into powerful messaging that sets you apart from the competition and clearly communicates your value. We write benefits-oriented, compelling copy that connects with potential buyers and informs your overall brand.
3. Lead Generation
Marketri engages buyers on their terms by thoughtfully sharing relevant content and passing them to your salespeople when they’re ready for a conversation. We can help your sales team get past cold calling by building marketing departments and systems that let them focus on warm leads.
Marketing strategy to power aggressive growth goals.
Partner with a strategic marketing powerhouse with over two decades of experience. The journey begins with a free consultation.
Gary Hutchinson
President, Modality Solutions
It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.
James Street
CEO, Epoch Solutions Group
Marketri set the foundation for a solid marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.
Suzi Sosa
CEO & Founder, Verb Inc.
Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals. We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.
Holly Johnson
Chief of Staff, Chesapeake Corporate Advisors
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