B2B Marketing Resources

Learn how Marketri helped a young financial services firm exceed marketing ROI by 260% and develop a strategic, multi-channel marketing program designed to drive quality leads and nurture them through the revenue funnel.

There’s no shortcut to B2B marketing success (as with anything in life). But there are proven tips that can improve your marketing effectiveness. Marketri has culled these 50 tips from our extensive experience helping B2B companies develop and execute strategic marketing plans that drive strong business results. We’ve organized them by category for an easy-to-use, at-a-glance resource.

This guide can help you gain the alignment that’s vital to outstanding business results. It walks you through why sales and marketing alignment is vital to B2B marketing and oers best practices for getting these essential functions working together to achieve a common goal.

Marketri is offering a free guide to help you navigate the crisis and come out stronger. You’ll find practical tips on how to approach marketing in the wake of COVID-19.

Our Guide explores common options for companies that want to make the most of their marketing spend.

Read how Marketri lead a merger and acquisition rebrand for six companies acquired by a $50b publicly traded company.

See how Marketri helped Body Techniques, a San Francisco-based provider of corporate stress management, guide their messaging, form a strategic marketing plan, and complete a strategic rebrand.

This free eBook will guide you through which type of marketing provider can accelerate your growth and help you stand out from the crowded middle market.

In part two of this educational video series, Marketri CEO Deb Andrews discusses the two different CMO models, and which types of business work best with a consultant.

What’s the difference between a Fractional CMO and an in-house CMO? Marketri CEO discusses the differences in roles so you can create a strategic marketing department that works best for your B2B business.

In this B2B Marketing Q&A, Debra Andrews, President and Founder of Marketri, sits down to have a conversation with Director of Demand Generation at MediaPro and experienced marketing professional, Brian Hansford. They discuss best practices for marketing strategy during the COVID-19 pandemic and the future of marketing as the economy recovers.