Strategic Marketing
Consulting for
Engineering Firms
Differentiate your company and win in your target markets with thoughtful positioning and innovative marketing strategies. Marketri is an experienced partner to a wide range of engineering firms including civil, structural, MEP, forensic, supply chain services, and more.
Strategic Marketing
Consulting for Engineering Firms
Differentiate your company and its services and expertise through thoughtful market positioning and innovative marketing strategies. Marketri is an experienced and trusted partner to a wide range of engineering firms, including those offering civil, structural, MEP, forensic, cold chain services and more. Our marketing will help you win within your target markets.
Marketing Services for Engineering Firms
1. Strategic Marketing Planning
Engineering firms in the middle market compete with the biggest and the smallest. It can be challenging to stand out from the crowd and drive double-digit growth YOY. Firms like yours turn to Marketri’s engineering marketing experts to develop strategic roadmaps to that ladder to growth goals. These plans are innovative, actionable, practical, and measurable. What isn’t planned won’t happen. So let’s get a strategic marketing plan and get you ready to grow.
2. Fractional CMO Services
Does your marketing department consist of one person? Many growth-minded engineering firms tap Marketri’s fractional CMO services to bring a strategic approach to marketing, guide the marketing efforts, and measure the success of the function. Marketing holds the keys to double digit growth but only for firms with the right strategy, people, technologies, and processes. Partner with Marketri and get set to grow.
3. Outsourced Marketing
Marketing is a discipline of specialties, and it takes a village to have a marketing function capable of driving growth. It doesn’t make good business sense to have a large in-house team, which is why many outsource marketing. Operating as your complete marketing department or an extension of an in-house team, Marketri offers the right slice of strategy, content, SEO, and more to make your efforts highly effective but also cost efficient.
Deep Engineering Marketing Experience
Learn how Marketri was able to transform the marketing department of a large environmental engineering firm and drive double digital top-line growth.
Marketing Challenges for Engineering Firms
Having worked with a wide range of engineering firms for almost two decades, Marketri understands your challenges.
M&A activity within the engineering sector is robust. For you, that means competing with larger firms with bigger marketing teams and budgets.
You’re a high quality firm that invests in your people to offer the best advice to your clients. How can you command premium fee structures when competitors are undercutting bids and promising the same service levels that you offer?
You have invested in a Marketing Manager and are doing marketing things but feeling frustrated by the lack of strategic direction and measurable results
We understand your
business.
We understand your business, how to effectively market to your key audiences, and how to turn your marketing into a strategy-led, profit center.
Gary Hutchinson
President, Modality Solutions
It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.
James Street
CEO, Epoch Solutions Group
Marketri set the foundation for a solid marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.
Suzi Sosa
CEO & Founder, Verb Inc.
Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals. We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.
Holly Johnson
Chief of Staff, Chesapeake Corporate Advisors
Resources for Engineering Firms
Why Is Engineering Marketing Such a Hard Sell to Engineers?
Engineering firms are run by < drumroll > engineers and tend to communicate like < drumroll > engineers. What do these things mean exactly and,
The Do’s and Don’ts of an Effective Architecture or Engineering Firm Website
Your firm’s website is the foundation of all your marketing efforts, and without a solid foundation, your subsequent marketing efforts will never stand as tall
Architecture and Engineering Firms: Successfully Market Your Firm with Lead-Generating E-Books
We’re all familiar with white papers, right? Professional, highly technical, and lengthy, but when done right, a white paper can be a great content marketing
