Strategic Marketing
Consulting for
Engineering Firms

Differentiate your company and win in your target markets with thoughtful positioning and innovative marketing strategies. Marketri is an experienced partner to a wide range of engineering firms including civil, structural, MEP, forensic, supply chain services, and more.

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Strategic Marketing
Consulting for Engineering Firms

Differentiate your company and its services and expertise through thoughtful market positioning and innovative marketing strategies. Marketri is an experienced and trusted partner to a wide range of engineering firms, including those offering civil, structural, MEP, forensic, cold chain services and more. Our marketing will help you win within your target markets.

Marketing Services for Engineering Firms

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strategic marketing planning

Engineering firms in the middle market compete with the biggest and the smallest. It can be challenging to stand out from the crowd and drive double-digit growth YOY.  Firms like yours turn to Marketri’s engineering marketing experts to develop strategic roadmaps to that ladder to growth goals. These plans are innovative, actionable, practical, and measurable. What isn’t planned won’t happen. So let’s get a strategic marketing plan and get you ready to grow.

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fractional CMO services

Does your marketing department consist of one person? Many growth-minded engineering firms tap Marketri’s fractional CMO services to bring a strategic approach to marketing, guide the marketing efforts, and measure the success of the function. Marketing holds the keys to double digit growth but only for firms with the right strategy, people, technologies, and processes. Partner with Marketri and get set to grow.

 

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outsourced marketing

Marketing is a discipline of specialties, and it takes a village to have a marketing function capable of driving growth. It doesn’t make good business sense to have a large in-house team, which is why many outsource marketing. Operating as your complete marketing department or an extension of an in-house team, Marketri offers the right slice of strategy, content, SEO, and more to make your efforts highly effective but also cost efficient.

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Deep Engineering Marketing Experience

Learn how Marketri was able to transform the marketing department of a large environmental engineering firm and drive double digital top-line growth.

Marketing Challenges for Engineering Firms

Having worked with a wide range of engineering firms for almost two decades, Marketri understands your challenges.

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M&A activity within the engineering sector is robust. For you, that means competing with larger firms with bigger marketing teams and budgets. 

You’re a high quality firm that invests in your people to offer the best advice to your clients. How can you command premium fee structures when competitors are undercutting bids and promising the same service levels that you offer?

You have invested in a Marketing Manager and are doing marketing things but feeling frustrated by the lack of strategic direction and measurable results

We understand your
business.

We understand your business, how to effectively market to your key audiences, and how to turn your marketing into a strategy-led, profit center.

We are fortunate to have Marketri working closely with us on our strategic marketing efforts. They understand both the possibilities and potential of digital marketing as well as the needs of a company to grow at its own pace into a full digital platform. Marketri is driving us steadily in the right direction.

CEO & Founder

The branding deliverables exceeded expectations and are an accurate depiction of the partner’s business. What’s more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresc-co System USA

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

 
 

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

 
 

Ron Stupl

SVP & COO, Due Diligence Firm

I was promoted this year to a role that requires more focus on sales, and my organization connected me with Debra to help me develop my focus and effectiveness in the market. I found her to be warm, knowledgeable, encouraging, and an attentive listener. By asking the right questions and providing just enough (but not too much) structure to our work together, she helped me to realize interests and opportunities, and identify strategies that I hadn't been using. I would recommend Debra to anyone who needs a thinking partner in sales. and marketing, regardless of industry

Carey Gallagher

Principal, CFAR

I had the pleasure of collaborating with Marketri on a website relaunch and ancillary collateral for our shared client. From the first phone call, I was impressed by Deb’s growth marketing insights and outstanding client relationship management. Marketri’s messaging statement and other assets served as invaluable resources throughout my drafting process.

During revisions, Deb’s strategic suggestions focused our targeting and strengthened the copy. I leave this first Marketri collaboration with greater confidence in my communication skills, both on creative presentation calls and in delivering written B2B marketing messages. Deb has a calming, positive, professional manner and consistently goes above and beyond.

Jackie Julie

Content Candy

Marketri set the foundation for a solid marketing strategy and helped the client implement useful platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with the client’s team.

Suzi Sosa

Co-Founder & CEO, Verb Inc.

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresco Systems USA Inc.

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The branding deliverables exceeded expectations and are an accurate depiction of the partner's business. What's more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

Marketri drove fantastic results. Their email marketing efforts saw a substantial ROI, and their SEO initiatives have significantly boosted the client’s search rankings. They’re able to move quickly while delivering extremely effective marketing materials. They’re a highly-skilled, data-driven team.

David Lewis

CEO, 8020 Consulting

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

Ron Stupi

SVP & COO, Due Diligence Firm

I was referred to Debra through a friend/colleague and as advertised, she has been excellent in helping me identify gaps in my marketing strategy and how to engage my audience better. She's been very attentive to what Anthem is trying to accomplish and building a long-term strategy to help us get our message out. I would highly recommend Debra to anyone looking for a fresh, considerate approach to their strategy.

Scott Smith

Co-Founder and Managing Director, Alpha Infrastructure Partners, LLC

Debbie is a triple marketing threat, with the passion, the strategic thinking, and the experience to coach marketing departments to superstardom. She is a breath of fresh air to A/E/C firms that struggle with the sheer breadth and complexity of today's marketing landscape.

Kate Neilson

Director of Marketing Operations, Hound Labs

Resources for Engineering Firms

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