Early in the search
Thought leadership that answers the questions buyers are asking.
Engineering
Marketing That Helps Engineering Firms Win More of the Right Work
We help engineering firms focus on the markets with the most potential, build name recognition there, and compete with confidence against larger national firms.
01 Why It Matters
Growth Starts With Choosing Your Markets
Most engineering firms we meet are already doing marketing. They post to social media, send an occasional email, and add new things as they come up. There's plenty of activity, but few results anyone can point to. The cause is usually strategy. Practice leaders often have different views on which markets to pursue, and those markets can shift from year to year. Without a shared focus, the firm never builds name recognition in any one market.
That makes business development harder. Many engineering firms compete with large national firms that buyers already know. Choosing a familiar name feels safe, and choosing a less familiar firm can feel like a personal risk to the person doing the hiring. A strong presence in your target markets takes that risk away, so buyers see your firm as a confident choice.
We start by looking objectively at every market you could pursue. Then we focus on the ones where you can gain ground soonest, plant seeds in markets with future growth potential, and put your time and budget where they count.
02 Who We Serve
Engineering Firms of Every Discipline
We work with full-service engineering firms and with specialists in structural, civil, MEP (mechanical, electrical, and plumbing), forensic, corrosion, and environmental engineering, among others. Most have 10 to 100 employees, the stage before a firm usually brings marketing leadership in-house. More and more, larger firms come to us too, because building a marketing department that measurably drives growth has become harder as marketing grows more complex.
Our clients sell to public agencies, developers, architects, and private owners. Firms with several service lines often sell to many of these at once, which is exactly why choosing where to focus matters so much.
03 Our Approach
Build Your Brand, Then Build Your Markets
Once your target markets are set, we divide your plan into two parts. You get a written plan by week six, with programs running by week eight.
Your Firm's Brand
This is the always-on foundation. Your existing clients and referral sources often don't know everything your firm does, so we keep consistent messaging in front of them. Your website looks and says what it should and stays current. And we develop original thought leadership that puts your people and their thinking forward, because people hire people. That thought leadership becomes material for every campaign you run.
Your Target Markets
This is where most of the budget goes. For each market, we look at the buyers, how they buy, and the questions they ask along the way, then support every stage:
When buyers compare firms
Project case studies, project profiles, and client references that show you've delivered similar work and why you're a stronger fit.
When it's time to buy
Support for pitches, proposals, and sales materials, so you close more of the real opportunities in front of you.
No single tactic does this on its own. Every market is different, so we build the right combination for each one and keep it going consistently over time.
04 Client Results
$5 to $10 Million a Year in Revenue From Marketing
EMG, the largest environmental firm in the U.S., hired us as its fractional CMO in 2013. The firm served many industries with a long list of services, and earlier marketing approaches hadn't taken hold. We narrowed marketing to the most important areas of the business, built a content program, and helped the firm enter a new market for ADA (Americans with Disabilities Act) compliance work. Over the next five years, marketing generated an average of $5 to $10 million in revenue a year, which the firm credited directly to marketing, all without paid advertising. The partnership ended when EMG was acquired by Bureau Veritas.
05 The People
Led by People Who Know Engineering
Our founder, Debra Andrews, and Trisha Gallagher, one of our senior fractional CMOs, lead many of our engineering clients. Debra has worked with structural, civil, forensic, MEP, and environmental firms, including serving as EMG's fractional CMO through its sale to Bureau Veritas. She has also spoken at the American Council of Engineering Companies (ACEC) conference on business development for engineering firms.
Deb Andrews
Founder & President
- Experience
- 30+ years of experience
- Sectors led
- Structural, civil, forensic, MEP, and environmental engineering
Trisha Gallagher
Senior Vice President of Marketing
- Experience
- 15+ years of experience
- Sectors led
- Engineering, financial services, technology
Our Clients Say it All
Our organization has been working with Marketri for just over one year. Their insights and expertise have driven very positive results for our business. Team members are diligent, insightful and patient when implementing new processes and tool. Strongly recommend reaching out to Marketri to learn more about they can bring to your company.
Shawn Patton
Chief Financial Officer, Engineering Design & Testing Corp.
$5–10M
in new revenue annually, attributed directly to marketing, achieved entirely through organic traffic with zero paid advertising.
Featured Case Study
Through strategic focus, Marketri drives measurable revenue for an engineering firm
A National Engineering FirmEngineering
A national engineering firm needed strategic marketing leadership, not just a marketer. As Fractional CMO from 2013–2018, Marketri built a revenue-generating engine that drove $5–10M in new revenue annually — entirely through organic traffic, with zero paid advertising.
Read the Full StoryLet's Find Your Strongest Markets
Tell a senior Marketri leader which markets you want to grow in and the projects you want more of. After the call, we'll follow up with the constraint we'd fix first and one to three next moves.
Frequently Asked Questions
Most likely, yes. We've worked with full-service firms and with specialists in structural, civil, forensic, MEP, corrosion, and environmental engineering. We also look closely at the markets you serve, since knowing your buyers in a market like healthcare or gaming matters as much as knowing your discipline.
Buyers want to see that you've completed successful projects similar to theirs and that those clients were satisfied. We build project case studies, project profiles, and client references around each target market, so the right proof is ready when buyers compare firms and when you write a proposal.
That's common, especially at firms with several service lines. We bring an objective process to the conversation. We look at every market your leaders want to pursue, focus first on the ones where you can gain ground soonest, and plant seeds in markets with future growth potential. Your leaders end up with a shared plan, and your time and budget stay focused.
Yes. Support for the buying stage is part of every program, including proposals, pitches, and sales materials, so you close more of the opportunities in front of you.
Our fractional marketing programs range from $7,500 to more than $20,000 a month, based on your growth goals. Firms with many service lines and target markets usually fall higher in that range, since there's more ground to cover. Advertising, software, and event costs are separate.
Yes. Most of our engineering clients have 10 to 100 employees, but larger firms increasingly come to us too. Marketing has grown more complex, with AI and other technology to sort through, and building an in-house department that measurably drives growth has gotten harder. We bring a full team that already works with these tools, so you don't have to figure them out on your own.
Insights for Engineering Firms
Case StudyThrough strategic focus, Marketri drives measurable revenue for an engineering firm
$5–10M in new revenue annually, attributed directly to marketing, achieved entirely through organic traffic with zero paid advertising.
How a $40M Engineering Firm Should Plan Its 2027 Marketing
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