Marketing Transformation Consulting
If you’ve tried to power up your internal marketing department or outsourced the job without success, Marketri can find the right structure for your goals.
Marketing Transformation Consulting
If you’ve tried to power up your internal marketing department or outsourced the job without success, Marketri can find the right structure for your goals.
Align marketing strategy and talent.
Companies often approach Marketri because their current marketing structure isn’t working. We provide a marketing department assessment to evaluate how your current structure fits company needs. Then, we deliver actionable recommendations to turn your marketing department into a profit center.
We begin by understanding our clients’ strategic growth goals and reviewing existing marketing strategies, programs, and technology. Our assessment and recommendation may include:
- Marketing Best Practices Workshop
- Company Leadership Interviews
- Marketing Technology Review
- Marketing Skills Assessment
- Detailed Optimization Recommendations
- Marketing Team Position Descriptions
- Optional: Internal Hire Interview Support
Optimize your marketing department structure.
Discovery
The Discovery phase includes interviews with the executive team to understand their expectations of and current satisfaction levels with the marketing function.
The End Result
A documented understanding of the gap between the current state of the marketing function/department and an optimal future state. Key skills needed are identified.
Assessment
Using two proprietary assessment tools, our consultants assess the soft and hard skills of any internal marketing talent. We also evaluate the performance of sub-contractors and how well all of the marketing talent works together.
The End Result
A documented report on the skills and performance levels of current in-house and outsourced marketing talent. Skills gaps are identified.
Recommendations
With our Discovery and Assessment completed, Marketri creates a clear roadmap on the optimization of the marketing department.
The End Result
Marketri’s Recommendations will include an organization chart of a marketing department that maps to company goals and specific actions that are needed to move the function from where it is today to the optimal state. We also include clear position descriptions for internal and external team members.
Optional: Recruiting / Outsourcing
Marketri is a full-service outsourced marketing provider. We can offer recommendations on how we can cost-effectively close skills gaps where a full-time hire isn’t necessary or prudent. We can also assist with recruiting internal marketing hires.
The End Result
An optimized marketing department ready to deliver profitable growth to meet our client’s goals.
Marketri sets the gold standard for Strategic Marketing Plans through:
Expertise
We understand your buyers close enough to meet them where they’re at in their buying journey, the right way.
Experience
Marketri’s vast experience in building Lead Generation programs for a variety of industries makes for an invaluable asset to your team and top line.
Education
We work to educate business owners and teams so they can be capable marketers, gain new skills, and create programs that align internal teams.
Guide to Structuring Your Marketing Department
Most B2B marketing strategies underperform. Learn the processes and considerations behind establishing an effective marketing team.
Strategic Marketing Consulting
Marketri aligns marketing and sales strategies and integrates technologies, processes, and talent to empower aggressive company growth.
Rise above the crowd. We practice differentiation, segmentation, and laser-sharp implementation. Marketri will help you break through all the noise and win.
Marketing plans must be implemented to drive results. We direct the execution of our strategic marketing plans for clients who want full service and goal achievement.
Gary Hutchinson
President, Modality Solutions
It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.
James Street
CEO, Epoch Solutions Group
Marketri set the foundation for a solid marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.
Suzi Sosa
CEO & Founder, Verb Inc.
Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals. We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.
Holly Johnson
Chief of Staff, Chesapeake Corporate Advisors
Create a strong, revenue-generating team.
B2B Marketing Resources
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Discover 10 data-driven marketing metrics that can help you track your progress, identify areas that need improvement, and make informed decisions about your marketing strategy.
From the Gridiron to the Boardroom: Why Football and B2B Marketing Are More Alike Than You Think
Learn why strategy, specialization, and synergy are the winning plays for both fields. Get ready to tackle your marketing challenges like a pro this season! Discover the surprising parallels between football and B2B marketing.
The CMO Show: How to Evolve Your Company’s Marketing Efforts
In this episode of the CMO Show, discover how the absence of a well-defined marketing strategy can hinder your company’s growth. We’ll emphasize the importance of building a comprehensive strategy that aligns with your business goals and caters to your target audience’s unique journey.
