Fractional Chief Marketing Officers

You need senior-level strategic guidance to develop and execute a marketing
plan that generates results. That’s exactly what our Fractional Chief Marketing
Officers (CMOs) provide, though a flexible and cost-effective fractional model.



Our Fractional CMOs
deliver more for less

You probably can’t afford to tie up budget on a full-time in-house CMO to lead your strategic marketing. And thanks to our fractional model, you don’t need to.

Tap a highly experienced Fractional CMO and get the exact slice of resource you need to turn your marketing into a revenue driver. Your Marketri Fractional CMO becomes an integral part of your team, allowing you to punch above your weight and achieve greater growth than competitors with bigger budgets.

Our fractional approach is the optimal way to access a senior marketer with the experience and capabilities to develop a strategy-driven marketing plan that generates exceptional results, without the burden of an FTE.

Get the unbeatable advantages of
outsourced marketing.

Growth marketing requires a data-driven strategy. As part of your team,
Marketri’s Fractional CMO crafts a tailored go-to-market plan focused on your
goals, eliminating wasteful spending. Utilizing the Marketri Momentum Model (M³)™,
they analyze challenges and opportunities, delivering an actionable growth
roadmap. Our proven approach propels accelerated growth.

Discovery &

Your Fractional CMO takes a deep dive into your company and your industry, gaining the objective view we need to develop a research-driven marketing plan that achieves your goals. The M³ discovery process is tailored to your business, drawing from effective techniques like interviews with your clients and internal stakeholders, a competitor analysis, a SWOT analysis, a review of the industry landscape, and an assessment of your digital footprint.

dots image

Strategic Marketing &
Growth Plan

Your Fractional CMO leverages the discovery findings and analysis to develop a go-to-market plan that’s informed by research, grounded in strategy, and aligned with your goals. They craft a custom, actionable roadmap that outlines your ideal buyers and their personas, a strategic approach, targeted marketing tactics and channels, execution timeline, technologies and other resources, budget, and the key performance indicators (KPIs) we’ll measure against.

Executive Guide to
Strategic Marketing Plans


There’s no overstating the importance of a data-
driven strategic marketing plan in driving aggressive,
predictable growth. This informative guide explains
why you need a strategic marketing plan, the various
types of plans, the most essential elements, and what
to expect of the planning process.


Trust your Fractional CMO to lead your outsourced marketing team.

Your Marketri Fractional CMO leads a comprehensive outsourced marketing program that combines strategy, execution, and the analytics it takes to know what’s working well and what to tweak to optimize your ROI.
Once your strategic marketing roadmap is in place, your Fractional CMO will lead its successful execution—working closely with your in-house staff and your Marketri outsourced marketing team to ensure the plan is implemented flawlessly. Working as part of one well-oiled machine, they’ll power up your marketing, optimize your budget, and focus your marketing resources where they can make the greatest impact on the business.

Meet Some of Our Most Experienced Strategists

Marketri’s deep bench of B2B experts includes Fractional CMOs and marketing strategists with the
experience, know-how, and passion to drive high-impact marketing programs.

Deb Andrews

Debra Andrews is the President and Founder of Marketri, a strategic marketing consulting firm that specializes in serving middle market, growth-oriented B2B companies. With 25 years of marketing experience and an MBA in Marketing from the University of Maryland, Debra is a seasoned professional with a focus on B2B marketing for Professional Services firms.

Jen Marino

With 20+ years of extensive brand marketing experience across several Fortune 100 companies, Jennifer Marino has been delivering strategic marketing and customer experience solutions as a Chief Marketing and Growth Officer across various industries, including financial services, SaaS, technology, biotech, medical and diagnostics, and professional services. She earned her B.S. in Marketing from Providence College and her MBA from the University of North Carolina, Chapel Hill.

Trisha Gallagher

Trisha Gallagher is a marketing strategist and mentor with 15 years of experience in planning and executing successful marketing programs. Having held various roles in marketing both in-house and agency-side, Trisha brings a unique perspective to her role as Vice President of Marketing at Marketri. In addition to her dedication to her clients, Trisha is passionate about mentoring young marketers and helping them achieve their goals.

Why B2B companies partner
with our Fractional CMOs

When B2B companies have aggressive growth goals and are ready
to outperform competitors with bigger budgets, they choose a
Marketri Fractional CMO as their strategic partner. Marketri
strategists have spent decades helping companies like yours drive
revenue growth, predictably and effectively. We become
embedded in your business, developing and leading the execution
of a strategic marketing plan that turns your goals into reality.

Schedule a meeting with our CEO Deb Andrews

B2B Marketing Resources

The Fractional CMO Fake-Out: How to Spot an Unqualified CMO

In some areas of life, it’s OK to “fake it till you make it.” There’s no harm in pretending you’re…

Read More Details

Is a Fractional CMO Different From an Outsourced CMO? (Hint: The Terminology Isn’t What You Should Worry About)

You’ve set aggressive growth goals, you want to leverage marketing to drive that growth, but you don’t have an experienced…

Read More Details

In-house vs Outsourced CMO: Which is Right for You?

When it comes to staffing the marketing function, middle-market companies typically enlist a senior leader—a Chief Marketing Officer (CMO)—to develop…

Read More Details

Our Clients Say It All


We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.


Gary Hutchinson

President, Modality Solutions


It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.


James Street

CEO, Epoch Solutions Group


Marketri set the foundation for a sold marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.


Suzi Sosa

CEO & Founder, Verb Inc.


Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals,” says Holly Johnson, chief of staff. “We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.


Holly Johnson

Chief of Staff, Chesapeake Corporate Advisors