The Fractional CMO Fake-Out: How to Spot an Unqualified CMO
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Fractional CMO Services
You need senior-level strategic guidance to develop and execute a marketing
plan that generates results. That’s exactly what our Fractional Chief Marketing
Officers (CMOs) provide, though a flexible and cost-effective fractional model.
Our Fractional CMOs
deliver more for less
You probably can’t afford to tie up budget on a full-time in-house CMO to lead your strategic marketing. And thanks to our fractional model, you don’t need to.
Tap a highly experienced Fractional CMO and get the exact slice of resource you need to turn your marketing into a revenue driver. Your Marketri Fractional CMO becomes an integral part of your team, allowing you to punch above your weight and achieve greater growth than competitors with bigger budgets.
Our fractional approach is the optimal way to access a senior marketer with the experience and capabilities to develop a strategy-driven marketing plan that generates exceptional results, without the burden of an FTE.
Get the unbeatable advantages of
fractional marketing.
Growth marketing requires a data-driven strategy. As part of your team,
Marketri’s Fractional CMO crafts a tailored go-to-market plan focused on your
goals, eliminating wasteful spending. Utilizing the Marketri Momentum Model (M³)™,
they analyze challenges and opportunities, delivering an actionable growth
roadmap. Our proven approach propels accelerated growth.
Discovery &
Assessment
Your Fractional CMO takes a deep dive into your company and your industry, gaining the objective view we need to develop a research-driven marketing plan that achieves your goals. The M³ discovery process is tailored to your business, drawing from effective techniques like interviews with your clients and internal stakeholders, a competitor analysis, a SWOT analysis, a review of the industry landscape, and an assessment of your digital footprint.
Strategic Marketing &
Growth Plan
Your Fractional CMO leverages the discovery findings and analysis to develop a go-to-market plan that’s informed by research, grounded in strategy, and aligned with your goals. They craft a custom, actionable roadmap that outlines your ideal buyers and their personas, a strategic approach, targeted marketing tactics and channels, execution timeline, technologies and other resources, budget, and the key performance indicators (KPIs) we’ll measure against.
Executive Guide to
Strategic Marketing Plans
There’s no overstating the importance of a data-
driven strategic marketing plan in driving aggressive,
predictable growth. This informative guide explains
why you need a strategic marketing plan, the various
types of plans, the most essential elements, and what
to expect of the planning process.
Tap a Fractional CMO to transform
your marketing function.
If your marketing function isn’t driving the growth you’re looking for, our
Fractional CMOs can help. Marketri Fractional CMOs have the experience and
know-how to turn an underperforming marketing function into a true growth
driver, unlocking your growth potential.
We’ll transform your marketing function by assessing your current state, defining
your ideal future state, And recommending the optimal structure for your
marketing team, including the right mix of strategists and tactical experts to create
and execute a strategic marketing plan that delivers results. Your Fractional CMO
will also recommend and help you implement the technologies it takes to scale,
measure, and optimize your marketing, and create the processes and procedures
that enable your in-house team to operate with urgency and accountability.
Trust your Fractional CMO to lead your outsourced marketing team.
Your Marketri Fractional CMO leads a comprehensive fractional marketing program that combines strategy, execution, and the analytics it takes to know what’s working well and what to tweak to optimize your ROI.
Once your strategic marketing roadmap is in place, your Fractional CMO will lead its successful execution—working closely with your in-house staff and your Marketri fractional marketing team to ensure the plan is implemented flawlessly. Working as part of one well-oiled machine, they’ll power up your marketing, optimize your budget, and focus your marketing resources where they can make the greatest impact on the business.
Meet Some of Our Most Experienced Strategists
Marketri’s deep bench of B2B experts includes Fractional CMOs and marketing strategists with the
experience, know-how, and passion to drive high-impact marketing programs.
Deb Andrews
Debra Andrews is the President and Founder of Marketri, a strategic marketing consulting firm that specializes in serving middle market, growth-oriented B2B companies. With 25 years of marketing experience and an MBA in Marketing from the University of Maryland, Debra is a seasoned professional with a focus on B2B marketing for Professional Services firms.
Amanda Zarle
Amanda Zarle brings over 30 years of experience in marketing, strategy, and business growth. With a background in economics from the University of Pennsylvania and an MBA in finance from Northwestern’s Kellogg School of Management, Amanda combines analytical expertise with creative problem-solving to help businesses scale. She has worked across diverse industries, with significant experience in healthcare, financial services, and technology, leading go-to-market strategies that drive measurable results.
Cindy Terzian
With decades of experience in corporate America with a Fortune 500 company, a “Big Four” professional services firm and global providers of B2B professional services and business services, Cindy’s expertise at driving opportunities for growth and sustainability spans industries and companies of varied sizes who are at different stages of business maturity.
Why B2B companies partner
with our Fractional CMOs
When B2B companies have aggressive growth goals and are ready
to outperform competitors with bigger budgets, they choose a
Marketri Fractional CMO as their strategic partner. Marketri
strategists have spent decades helping companies like yours drive
revenue growth, predictably and effectively. We become
embedded in your business, developing and leading the execution
of a strategic marketing plan that turns your goals into reality.
B2B Marketing Resources
Fractional CMO
Imagine having the seasoned guidance and expertise of a top-tier Chief Marketing Officer but with the flexibility and cost-effectiveness of…
Is a Fractional CMO Different From an Outsourced CMO? (Hint: The Terminology Isn’t What You Should Worry About)
You’ve set aggressive growth goals, you want to leverage marketing to drive that growth, but you don’t have an experienced…
Our Clients Say It All
We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.
Gary Hutchinson
President, Modality Solutions
It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.
James Street
CEO, Epoch Solutions Group
Marketri set the foundation for a sold marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.
Suzi Sosa
CEO & Founder, Verb Inc.
Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals,” says Holly Johnson, chief of staff. “We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.
Holly Johnson
Chief of Staff, Chesapeake Corporate Advisors
B.F. Saul Insurance has worked with Deb Andrews, Katie Bergmann and the Marketri team for the last few years. Their expertise ranges from website/SEO, branding, ad campaigns, and events. I would highly recommend them – smart team with amazing ideas, proactive advice centered around the ROI, great listening skills, accountable, and a willingness to think outside of the box. Consummate professionals.
Jason Jones
President, B.F. Saul Insurance
Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.
Vince De Leon
Chief Technologist, Scrubbed
We’ve worked closely with the CEO, Deb Andrews, as well as a member of her very knowledgeable team. The company I previously worked for hired on Marketri as a fractional CMO to design and implement an effective marketing program to boost brand awareness and bring in new clients. Not only that, they acted as mentors to me (Marketing Coordinator at the time) and it was the best experience for my professional career. I would recommend them for any company open to starting or transforming their marketing program!
Dejah Knox
Marketing Manager, B.F. Saul Insurance
Marketri’s due diligence, insight, and strategies have been a beacon for us to showcase our services. Their redesign of our website and modifications to our CRM were handled with tenacity and a forward-thinking structure—both are great examples of their commitment to clients and strategies that bolster the client’s goals. All of this has made them a valued extension of UC Alternative.
UC Alternative