Strategic Marketing
Consulting for
Technology Companies

Do you have an innovative technology that’s better than your competitors? Or, perhaps your technology is ripe to be an industry disrupter. There’s no time to waste on trial-and-error strategies. Let Marketri develop and accelerate your go-to-market strategy and gain market share quickly. 

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Strategic Marketing
Consulting for Technology Companies

Do you have an innovative technology that’s better than your competitors? Or, perhaps your technology is ripe to be an industry disrupter. Let Marketri develop and accelerate your Go-to-Market strategy and gain market share quickly. We understand that technology companies need to market with a sense of urgency and can’t afford to waste time on trial and error strategies. Trust Marketri to understand your product, market opportunities, and target buyers. We can develop, execute and analyze the strategies, campaigns and tactics to reach them and help your company grow.

Marketing Services for Technology Companies

1. Strategic Marketing Planning

Innovations are fleeting and technology companies need to quickly and thoughtfully get out to market. Marketri is a strategy-led marketing consultancy that believes goals require a solid plan. In working with your technology company, we will create a strategic marketing plan that goes beyond promoting features, detailing buyers’ needs to show how your technology is the best market fit, inspiring confidence among any stakeholders or investors.

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2. Fractional CGO Services

When it comes to generating a predictable revenue funnel, is it the job of sales or marketing? In today’s modern world, the answer is both, and you need a C-level executive to plan, integrate, and optimize both functions. Hiring a chief growth officer gives you decades of marketing experience from someone who's worked hand-in-hand with sales teams. Our fractional CGO services help high growth technology companies maximize the investments in both marketing and sales to grow their top line.

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3. Outsourced Marketing

Building an in-house marketing team is not for the faint of heart and the inexperienced. World class marketing departments have specialists in each facet of marketing and an experienced CMO to lead the way.  Marketri is the outsourced marketing department for technology companies seeking exceptional marketing without having to hire, train, and manage large teams. Ensure continuity, high service levels, and excellent results with Marketri as your outsourced team.

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The Executive Guide to Strategic Marketing Plans

Delivering Marketing Success

Fighting your way to the top of a competitive marketplace takes more than dependable products and services. You need clear differentiation. Thoughtful strategy. A clear roadmap that charts your path forward–you need a strategic marketing plan.

Marketing Challenges for Technology Companies

With our experienced and agile team, learn how Marketri addresses common challenges for technology businesses like yours.

people climbing a mountain

Your competitors are building their own go-to-market strategies and recruiting marketing talent to gain the upper hand. Time is of the essence! Marketri helps technology businesses accelerate the development of a strategy and plan and drives marketing programs forward.

Cold outreach simply doesn’t work in today’s world where buyers are in charge of their journey. Marketing has a crucial role to play in providing education, thought leadership, and a frictionless experience to your technology.

Many technology companies are backed by venture capital or private equity funds. They want and expect an experienced marketing and sales teams capable of sharing insightful metrics about the predictability of the revenue funnel.

We understand your
business.

We understand your business, the complexities of the technology environment and how to effectively market to your key audiences.

We are fortunate to have Marketri working closely with us on our strategic marketing efforts. They understand both the possibilities and potential of digital marketing as well as the needs of a company to grow at its own pace into a full digital platform. Marketri is driving us steadily in the right direction.

CEO & Founder

The branding deliverables exceeded expectations and are an accurate depiction of the partner’s business. What’s more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresc-co System USA

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

 
 

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

 
 

Ron Stupl

SVP & COO, Due Diligence Firm

I was promoted this year to a role that requires more focus on sales, and my organization connected me with Debra to help me develop my focus and effectiveness in the market. I found her to be warm, knowledgeable, encouraging, and an attentive listener. By asking the right questions and providing just enough (but not too much) structure to our work together, she helped me to realize interests and opportunities, and identify strategies that I hadn't been using. I would recommend Debra to anyone who needs a thinking partner in sales. and marketing, regardless of industry

Carey Gallagher

Principal, CFAR

I had the pleasure of collaborating with Marketri on a website relaunch and ancillary collateral for our shared client. From the first phone call, I was impressed by Deb’s growth marketing insights and outstanding client relationship management. Marketri’s messaging statement and other assets served as invaluable resources throughout my drafting process.

During revisions, Deb’s strategic suggestions focused our targeting and strengthened the copy. I leave this first Marketri collaboration with greater confidence in my communication skills, both on creative presentation calls and in delivering written B2B marketing messages. Deb has a calming, positive, professional manner and consistently goes above and beyond.

Jackie Julie

Content Candy

Marketri set the foundation for a solid marketing strategy and helped the client implement useful platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with the client’s team.

Suzi Sosa

Co-Founder & CEO, Verb Inc.

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresco Systems USA Inc.

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The branding deliverables exceeded expectations and are an accurate depiction of the partner's business. What's more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

Marketri drove fantastic results. Their email marketing efforts saw a substantial ROI, and their SEO initiatives have significantly boosted the client’s search rankings. They’re able to move quickly while delivering extremely effective marketing materials. They’re a highly-skilled, data-driven team.

David Lewis

CEO, 8020 Consulting

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

Ron Stupi

SVP & COO, Due Diligence Firm

I was referred to Debra through a friend/colleague and as advertised, she has been excellent in helping me identify gaps in my marketing strategy and how to engage my audience better. She's been very attentive to what Anthem is trying to accomplish and building a long-term strategy to help us get our message out. I would highly recommend Debra to anyone looking for a fresh, considerate approach to their strategy.

Scott Smith

Co-Founder and Managing Director, Alpha Infrastructure Partners, LLC

Debbie is a triple marketing threat, with the passion, the strategic thinking, and the experience to coach marketing departments to superstardom. She is a breath of fresh air to A/E/C firms that struggle with the sheer breadth and complexity of today's marketing landscape.

Kate Neilson

Director of Marketing Operations, Hound Labs

Resources for Technology Companies

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