About Marketri
Senior marketing leadership and an established, AI-fluent team that work together to develop strategy, execute programs, and measure what drives growth.
Our Story
Deb Andrews founded Marketri in 2004, when LinkedIn was barely a year old and HubSpot did not yet exist. She came from senior marketing roles at Ernst & Young, PricewaterhouseCoopers, and KPMG Corporate Finance, and started Marketri to solve a problem that still holds today: growing companies rarely have all the pieces of a marketing function that can drive measurable growth.
Marketri was an early pioneer in fractional marketing, giving companies access to senior marketing leadership and specialized capabilities without the cost of building an entire department.
The tools have changed many times since. We became a HubSpot partner in 2012, as inbound marketing was transforming how B2B buyers found and chose their vendors. Today, we are a HubSpot Platinum Solutions Partner.
AI is the next major shift in how buyers research companies and how marketing gets done. We've invested in the people, skills, and proprietary technology to put it to work, so our clients can capitalize on the opportunity rather than struggle to keep pace.
Deb Andrews starts Marketri, an early pioneer in fractional marketing.
As inbound marketing transforms how B2B buyers find and choose vendors. Today, a Platinum Solutions Partner.
Fast Company recognizes our commitment to developing people and embracing new ways of working.
Next
Investment in the people, skills, and proprietary technology to help clients capitalize on the next major shift.
Our Leadership
Founder & President
Deb brings more than 30 years of B2B marketing experience, including senior roles at three Big Four professional services firms. She is a recognized voice in fractional marketing, B2B growth strategy, and AI, with contributions to Fast Company, CMSWire, Accounting Today, Law.com, and Training Magazine.
Full Profile: Deb Andrews
Senior Vice President of Marketing
Trisha leads strategic marketing planning and execution for clients across financial services, technology, and SaaS. She helps ensure that marketing strategy translates into coordinated programs, consistent execution, and measurable business results.
Full Profile: Trisha Gallagher
Vice President of Artificial Intelligence
Brady leads Marketri's Marketing AI Consulting practice and the development and application of our proprietary AI tools and systems. He helps our team and our clients turn AI from individual experimentation into practical, repeatable capabilities.
Full Profile: Brady LewisOur Team
Marketri is built around an established team of employees who work together every day. Our core delivery team isn't assembled from independent contractors for each engagement. We invest in experienced professionals who share methodologies, collaborate across specialties, and continuously develop their skills.
Our people learn together, share best practices, review each other's work, and apply consistent quality standards. We invest in training across marketing disciplines, technology, and AI so the entire team continues to improve.
For our clients, that means less time coordinating separate providers, greater continuity, and a team that becomes increasingly knowledgeable about their business.
How every fractional engagement is staffed
Leads every fractional marketing engagement, with more than 20 years of experience.
Responsible for day-to-day execution.
Strategists, creatives, digital specialists, and analysts who bring specialized capabilities to the work.
How We Work
A marketing strategy is only as valuable as the results it produces.
At Marketri, strategy, execution, and analytics operate together. The team responsible for the plan is also responsible for putting it into action, measuring performance, and continually improving the work.
We build marketing plans around your business goals, grounded in research on your market, buyers, competitors, and growth opportunities. Every recommendation has a purpose, a priority, and a connection to measurable outcomes.
Our integrated team turns the plan into action. Campaigns, content, digital programs, marketing technology, and demand generation work together rather than operating as disconnected activities.
We measure performance against meaningful goals and benchmarks. When something works, we build on it. When it doesn't, we adjust. The strategy evolves as we learn what drives results.
Every fractional marketing engagement begins with a thorough assessment using our proprietary Marketri Momentum Model (M³)™. We examine your industry, competitors, customers, leadership priorities, marketing capabilities, and technology to develop a strategy grounded in how your business actually operates.
That foundation guides execution, measurement, and continuous optimization.
The Marketri AI Advantage
AI is changing what's possible in marketing. But technology alone isn't the advantage. It's the combination of powerful technology and people who know how to use it.
Marketri has invested in both.
Our highly AI-fluent marketing professionals use proprietary AI technology, shared workflows, and advanced AI tools throughout their daily work. These capabilities help us research, create, analyze, and execute more efficiently.
For certain marketing workflows, we can accomplish up to twice as much work in the same amount of time. That increased capacity comes from the combination of our proprietary technology, deep AI expertise, and disciplined marketing practices.
Experienced marketers remain responsible for strategy, creative thinking, accuracy, quality, and results. AI increases what our people can accomplish without replacing the judgment that makes their work valuable.
Our clients benefit from these capabilities without having to build the technology, train an AI-fluent marketing department, or manage the learning curve themselves.
2×
Up to twice as much work in the same amount of time
For certain marketing workflows
And we don't just use AI to improve our own work.
Through our dedicated Marketing AI Consulting practice, we help organizations develop AI fluency within their own teams through assessments, training, workflow redesign, and practical implementation.
Our AI Visibility services help companies improve their ability to be discovered, cited, and recommended as buyers increasingly use ChatGPT and other AI search tools to research potential partners.
Who We Serve
Marketri partners with growth-oriented mid-market B2B companies, particularly those that have outgrown what one marketing hire can accomplish but aren't ready to build a complete in-house department.
Our roots are in professional and financial services, where complex offerings, long sales cycles, and relationship-driven buying demand sophisticated marketing. Today, we also serve companies in engineering, accounting, technology, SaaS, manufacturing, and other specialized B2B markets.
Clients work with Marketri in three ways:
Ongoing marketing leadership and execution through a fractional CMO, fractional Chief Growth Officer, or integrated marketing team.
Learn More: Fractional MarketingFocused strategic engagements that address challenges such as positioning, brand development, go-to-market strategy, marketing planning, and marketing transformation.
Learn More: B2B Marketing ConsultingAI assessments, roadmaps, training, workflow development, and AI visibility strategies that help organizations build practical AI capabilities and compete in an evolving marketplace.
Learn More: Marketing AI ConsultingEach engagement is designed around the business challenge, the capabilities required, and the outcomes the client needs to achieve.
Transparency and Accountability
We communicate openly, explain our thinking, share performance data, and make recommendations based on what the evidence tells us.
Clients don't have to connect separate reports or wonder whether their marketing investments are moving the business forward.
We work alongside leadership teams, remain accountable for the programs we manage, and continually adjust our approach as business priorities and market conditions evolve.
Our standard is simple: you should always understand what we're working on, why we've prioritized it, and how it's performing.
That's how marketing becomes a trusted part of the growth strategy rather than a collection of activities.
Our Track Record
Behind these milestones are long-standing client relationships, experienced marketing professionals, and a commitment to continuously improving how we deliver results.
In Our Clients' Words
It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.
James StreetCEO, Epoch Solutions GroupOur Nationwide Presence
Marketri operates as a virtual company with experienced marketing professionals serving B2B organizations across the United States. Our distributed model allows us to bring together the right expertise while operating as one connected team.
If your marketing team is busy but growth isn't following, there's a better way forward. Tell us where you're trying to go. We'll help you identify what's holding you back, where the opportunities are, and what we'd do first.
