Amanda Zarle

Amanda Zarle brings over 30 years of experience in marketing, strategy, and business growth. With a background in economics from the University of Pennsylvania and an MBA in finance from Northwestern's Kellogg School of Management, Amanda combines analytical expertise with creative problem-solving to help businesses scale. She has worked across diverse industries, with significant experience in healthcare, financial services, and technology, leading go-to-market strategies that drive measurable results.

Throughout her career, Amanda has excelled as a brand strategist, product marketer, and management consultant, crafting and executing high-impact marketing strategies. She specializes in customer segmentation, brand positioning, geographic expansion, and new product development, helping businesses identify opportunities and maximize ROI.

Amanda's approach to marketing is deeply rooted in her early career as an economist, where she developed a keen understanding of decision-making, opportunity costs, and strategic trade-offs. This unique perspective allows her to align marketing efforts with business objectives, ensuring that every initiative contributes to sustainable growth.

Known for her smart, collaborative, and curious approach, Amanda brings vast cross-industry experience to Marketri clients, delivering insights that drive strategic impact. She has served on the Wellesley Cancer Prevention Project and the Penn Track & Field Alumni Board, reflecting her commitment to both professional and community leadership.

Outside of work, Amanda is an avid distance runner, racing on weekends with a local Masters team—despite her knees protesting the mileage.

Her best advice for emerging marketing professionals? Stay curious and always seek new sources of knowledge.

At Marketri, Amanda helps clients bridge the gap between marketing strategy and execution, ensuring that every initiative is data-driven, customer-focused, and built for long-term success.