Quit putting the burden of 6 roles on one marketer
Marketri President Debra Andrews explains how companies can effectively build a marketing team that doesn’t result in employee burnout and poor performance.
In The Press
Marketri in the Media
A running record of where our team's B2B marketing expertise has been featured, quoted, and interviewed by journalists and industry publications.
Explore recent press coverage below, or visit any team member's profile to see the mentions we've featured for them specifically.
The Death Of The Click: Google Gave Us The Click, Is AI Taking It Away?
Pilar Lewis, Senior Public Relations Associate at Marketri, discusses how earned media and credible third-party coverage, not self-published content, drive AI citation.
Emerging technologies worth watching
The tools and shifts that could change how work gets done.
Your AI bill just came due. Nobody warned you it would look like this
Your AI bill can explode as adoption grows, so treat tokens like electricity and build cost controls into every workflow.
Are Managers Really Winning the AI Era?
Data from Prodoscore found managers are seeing the biggest uplift from AI adoption. We asked them if they agree.
Marketri – Elevating B2B Marketing to Drive Predictable Growth for Fast-Growth Companies
By focusing on strategic marketing, Marketri empowers companies to navigate the modern marketing landscape and overcome the challenges that often hinder their success.
6 Reasons Your Marketing Function Feels Broken
Every few months, I get a version of the same call. A senior marketer, good at their job, telling me something feels off but they can’t name it.
23 of the Biggest Misconceptions About Leadership
We asked our Fast Company Executive Board members what they consider the biggest misconceptions about leadership. Here, 23 of those leaders share what they learned about what factors don’t make for great leadership, and what creates great leaders instead.
How keeping LLM responses short can boost your AI plans
We talk with IT pros about how they’re keeping word counts (and AI usage costs) down.
What is PR in 2026?
This article explores what PR is in 2026. It’s no longer one thing. It’s many things, all still centered on Blaine’s definition of PR, but with different spokes that turn the wheel.
Who's Really Accountable When Marketing Misses Its Revenue Number?
Marketing budgets have flatlined. Gartner's 2025 CMO Spend Survey put them at 7.7% of company revenue, down from 9.5% three years ago, and 59% of CMOs say that's not enough to execute their strategy. The mandate hasn't shrunk with the budget. If anything, it's grown.
19 Overhyped Trends That May Not Be Worth Your Time
There’s a growing tendency to view AI as the hero that will replace people at work, when the real opportunity is using it to enhance what humans do best. As AI takes on more tasks, qualities like judgment, empathy, creativity, relationship-building, and critical thinking become even more valuable.
Why Your Primary Focus Should Be on Customer Retention
For all kinds of businesses, in all industries, and of all shapes and sizes, finding and attracting customers has long been a primary area of focus. And certainly that makes sense. Without customers, no business could survive.
23 Tips for Rising Executives to Be Better Leaders
There’s a lot to learn when becoming a leader. It can be overwhelming to take on new responsibilities, perhaps managing individuals or a team project, while needing to balance multiple priorities.
Why Most AI Transformations Fail
Most AI initiatives I see in mid-market business-to-business companies are still being run as side projects. A CEO commits, and departmental leaders are told they own AI within their domains.
16 Leaders On When Fractional C-Suite Hires Make Sense
When a company is scaling or just needs some high-level expertise, does it make sense to bring on a full-time executive? That C-suite member may add enough value through their experience and expertise to make the hire worthwhile.
21 Leaders Explain What Listening to Customers Really Means
Customers have something to say even if you don’t ask them. Admittedly, it’s not always easy to hear their thoughts. They might be unhappy with how a project unfolded or the results it yielded.
Your Next Client Is Asking an AI Who to Call
Somewhere this week, a buyer who would have been a good fit for your firm sat down to figure out who could help. They didn’t start with a referral call. Instead, they opened ChatGPT or Perplexity, typed out what they were dealing with, and asked who could help.
The Best Marketers Right Now Aren't Better Prompters
What is AI actually changing in marketing careers? The execution layer — drafting, producing, managing — is shifting to AI, which means the skills that built many digital marketing careers are no longer the ceiling; strategic judgment is.
Generic AI Content Is Not a Marketing Problem. It Is a Pipeline Problem.
Most B2B marketing teams adopted AI tools with the right instinct: do more, faster, with less. What nobody anticipated was how quickly “more” would become the enemy of “effective.”
Why your employees are ready for AI, but your org chart isn’t
Microsoft's latest research confirmed what many of us have been watching up close: Employees have outpaced their organizations on AI, and the gap is widening.
The impact of AI on the CMO role
CMOs must maintain discipline and judgment, treating AI as a powerful tool for orientation rather than outsourcing their critical thinking, writes Amanda Zarle, fractional CMO at Marketri.
91 Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers
Over 50 content and marketing professionals shared their go-to blogs, newsletters, and podcasts and video series for everything from AI, PR, and SEO to case studies, how-tos, and marketing inspiration.
Is there a new AI wealth gap?
IWAI contributor Toni Matthews-El digs into the data, sharing her concerns and advice that newcomers to AI should take into consideration.
Reddit Is a Goldmine for Customer Pain Points. Here’s How Savvy Founders Use It to Find Their Best Product Ideas
If you know where to look, Reddit is essentially a live feed of unfiltered voice-of-customer data that most of your competitors are probably ignoring.
Why orchestration, not the model, determines whether your AI scales
The hardest part of AI isn't the model itself — it’s building the boring plumbing that stops your agents from dropping context and making a mess.
The CMO AI Readiness Gap Is Getting Harder to Hide
Gartner data shows 70% of CMOs name AI leadership a priority. Only 30% have the infrastructure to back it up. Here's what closes the gap.
The Best AI Marketing Decision You Can Make Has Nothing to Do With AI
Buyers are asking AI about your category before they visit your site. If your positioning lives in your CMO's head, that's a problem.
The new marketing roles are a tell
Changing titles may look trendy, but they say something about where the field is going.
New paths to growth
Your firm won't grow just because you want it to; it requires the kind of disciplined, intentional approach that Jane Woodling, marketing director of Marketri, lays out in this episode.
Practical AI for Digital Marketers: What’s Actually Working Right Now
AI isn’t a “someday” marketing project anymore. It’s already sitting inside the tools we use and the workflows we repeat every week: writing, reporting, planning, testing, and customer follow-up.
18 tips for executing a brand refresh
Focus on strategy before aesthetics, positioning before design.
Marketing Org Charts Were Built for Channels. AI Just Made That Obsolete
As AI takes over execution, marketing teams must shift from channel ownership to system orchestration — or fall behind.
AI brain fry: What marketers need to know
Got AI brain fry? Fear not. Marketri’s Debra Andrews explores why marketers are particularly vulnerable and shares practical strategies for using AI effectively without burning out.
Marketing Influence Is Real — But Your Reporting Isn’t Showing It
When six touchpoints move a deal forward and none get credit, marketing becomes invisible by design.
The hidden trap of the solo marketer
Why middle-market companies need to rethink their marketing structure
Marketing ROI in the Era of Flat Budgets and Rising Expectations
Why CMOs face greater ROI pressure as financial leaders tighten evaluation standards across spending, performance, and long-term value
How middle-market companies can build effective marketing functions through outsourced and fractional teams
In this conversation, Debra highlights how marketing has evolved into a complex discipline requiring multiple areas of expertise. By rethinking traditional staffing models and embracing flexible marketing partnerships, businesses can gain the strategic insight needed to grow.
The New Marketing Stack: Where PR Fits in the AI-Driven Martech Ecosystem.
As AI tools like ChatGPT, Google AI Overviews, Perplexity, and Claude become the default layer of discovery, visibility now means getting cited, not just found. That makes PR a foundational input into AI-perceived authority and credibility, not just a comms function.
Why Are Millions of Users Leaving ChatGPT for Claude?
The recent migration isn’t about model performance or a new UI. It’s about the emerging realization that AI assistants are becoming infrastructure.
The risks of shadow AI in the workplace
It’s so easy, isn’t it, to use ChatGPT to help with a complex project? But you might wonder, how many of your employees are using personal AI tools to work on your company projects? And if that’s happening, what should you do about it?
The Business Story Behind the ChatGPT–Claude Conversation: Trust in the Next Phase of AI
Debra Andrews argues the ChatGPT vs. Claude debate reflects a shift from evaluating AI on performance to vetting it on trust, governance, and transparency. She predicts a multi-model future, with companies matching tools to tasks under clear internal AI policy.
Leveraging AI for Smarter Marketing Automation
AI has changed the way marketers work with automation. As a result, marketers can analyze the behaviors of their target audience from many different sources and use this insight to develop their action plans based on what they know, instead of simply following a handful of restricted rules.
When one marketer isn’t enough: Rethinking the solo coordinator model
B2B leaders must intentionally design the marketing coordinator role to protect strategic planning and clarify accountabilities, recognizing that marketing is a system, not a to-do list for one person.
The Revenue Visibility Gap: What One Engineering Firm Reveals About Martech Maturity
One national engineering firm recently uncovered a significant blind spot inside its growth engine. Operationally, the organization was disciplined. Systems were stress tested. Assumptions were validated. Performance was instrumented and monitored over time.
How to adapt your skills for AI-driven development
For software developers today, staying competitive means embracing AI technologies. Here’s how some developers are staying ahead of the curve.
Your Team Has an AI Paralysis Problem—and It’s Stalling Innovation
Debra Andrews writes for People Managing People about "AI paralysis," the freeze employees and leaders hit when faced with too much conflicting advice and too little hands-on experience with AI.
AI Fluency Is the New Digital Literacy: Why Training Is the Real Bottleneck (Not Tools)
“The largest gap that we are seeing however, is in the area of training. Organizations place their faith in the mistaken belief that the introduction of AI will produce significant time savings for their employees, when, in fact, the opposite can be true."
Amanda Zarle on Why Fractional CMOs Are Becoming the Growth Default
Amanda Zarle, CMO of Marketri, explains how the fractional marketing model gives businesses access to senior leadership while staying lean. She breaks down what modern buyers expect, how ROI should really be measured, and why judgment, not tools, remains the most valuable marketing asset.
Marketing in 2026: Why Authority Now Beats Visibility
As AI reshapes discovery and buying control shifts to customers, influence comes from credible knowledge—not louder messaging.
What Makes a Great CMO in an AI-Accelerated, Martech-First Market
Great CMOs are being judged less on marketing output and more on revenue outcomes. When pipeline targets rise and buying cycles get messier, the CMO becomes the person who turns strategy into a working system across people, process, data, and technology.
Is AI's war on busywork a creativity killer? What the experts say
Tech companies are promising to automate mundane, time-consuming tasks. But these are often the gateway to moments of spontaneous inspiration.
Why Intelligence Beats Volume in AI-Powered Marketing
Generative AI delivers results only when it sharpens focus, improves segmentation and reinforces marketing fundamentals.
Why sector strategy is your best weapon against beige
Mid-market B2B firms stuck between giants and boutiques need laser-focused vertical marketing.
The 8 Biggest Takeaways From the OpenAI State of Enterprise AI Report
Enterprise AI has hit a turning point, but execution challenges remain. Learn where businesses are advancing, where they’re struggling and what comes next.
The AI Paralysis: Why Law Firms Are Frozen at the Starting Line
Unlike previous technological shifts in the legal profession, the current AI revolution is unprecedented in its velocity.
Weathering the Drought: Marketing Strategies to Survive a Dry Spell in Business
This article explores how CEOs and marketing leaders can apply a farmer’s wisdom, conserving resources, deepening roots, innovating with new tools, and preparing for growth, to thrive when the pipeline slows.
The Human–AI Collaboration Model: How Work Is Being Reshaped, Not Replaced
Worries about AI taking over human jobs are becoming more common, stirring a mix of concern and curiosity across many industries. It’s raising important questions about job security and how the role of human workers will evolve as AI becomes more prevalent.
AI-driven automation triggers major workforce shift across corporate America
Experts say mass job cuts are driven by AI automation, economic climate and post-pandemic right-sizing efforts
The rise of 'vibe working'
From vibe coding to vibe checks, welcome to the white-collar vibening.
How AI ‘workslop’ is impacting revenue organizations
The term is on the rise as more and more companies look to AI automation.
Best practices for building a prompt library
Three pros share what they learned about collecting good queries.
The Next Great CMOs: Fluent in AI, Data — and Human Insight
The Chief Marketing Officer of 2025 isn’t running campaigns — they’re orchestrating enterprise transformation.
How one small tweak can boost advisor search visibility
This article explains how financial advisors can improve their visibility in AI-powered search by optimizing their website’s robots.txt file, adding schema markup, creating AI-friendly content, and exploring the emerging llms.txt standard.
Want Real AI Impact in Digital Experience? Fix Your Data Silos
The breakthrough isn’t more tools—it’s seamless data flow enabling AI to deliver intelligent, dynamic experiences.
Why SaaS Content Fails to Drive Leads, and How to Fix It
Content’s value isn’t in clicks but in qualified deals. Here’s how to make the shift.
Slapdash AI strategies leave employees stuck in assistant mode
Many companies aren’t giving their workers the training or AI tools they need to move beyond basic functionality.
Fractional CMO Insights with Debra Andrews
This article explains how fractional CMOs can help mid-sized B2B companies strengthen their marketing strategy, integrate with existing teams, and use data-driven insights to drive growth.
Beyond the Hype: How AI Agents Are Forcing Mid-Sized Professional Services Firms to Compete or Disappear
This article explains how AI agents are reshaping the professional services industry and creating growing competitive pressure for mid-sized firms.
The Hustle and Flow: Will Career Satisfaction Survive the Gen AI Revolution?
We are now entering an era where generative artificial intelligence is fundamentally changing the landscape of knowledge work.
How OpenAI Alienated Its Best Users With ChatGPT-5
While ChatGPT-5 was a technological improvement, OpenAI failed to take into account their power users. Here’s what went wrong and what product leaders can learn from the launch.
Balancing Human Insight with AI in Marketing
In this episode, Debra Andrews, president and owner of Marketri, a strategic marketing firm discuss how to balance Human Insight with AI in Marketing, exploring what it takes to create a marketing plan the C-suite can get behind.
Brady Lewis on Fractional Marketing, Actionable AI & Real Impact
Brady Lewis, Sr. Director of AI Innovation at Marketri, unpacks how Marketri uses AI to tackle real marketing problems, cut through complexity, and deliver measurable results for B2B firms through its fractional model.
GPT-5 for business: how can it help?
This article explores how GPT-5 can help businesses across sectors, featuring Marketri's Brady Lewis on healthcare and education.
Should you outsource marketing to AI? A mid-market perspective
This isn’t the time to mimic bold moves just because they’re grabbing headlines. Rather, this is a chance to reimagine what marketing could look like in your business and to build something smarter, leaner, and more future-ready.
Why AI-Optimized Websites Win Higher Conversion Rates
From fast load speeds to clear CTAs, here’s how to make your website perform for both people and AI agents.
Authentic intelligence in action: How agentic AI will shape the future of accounting
In this second article of our agentic AI series, we explore how autonomous, purpose-driven AI changes the accountant’s day-to-day role – from enabling reactive reporting to encouraging proactive leadership.
Why Marketing — and Not IT — Must Lead the AI Transformation
AI needs to live where KPIs are tracked — not buried under servers. Here’s how smart orgs can structure for success, and it starts in-house.
5 Reasons AI Transparency Is Your Next Competitive Advantage
When you think about running a business, transparency becomes one of your most powerful tools. Debra Andrews has learned this over years of working with companies, and it applies to everything from how you handle client relationships to how you approach new technology.
Using AI for Content, Analytics, and SEO with Debra Andrews
Chris Daigle dives into an insightful conversation with Debra Andrews, as she shares how her team has adopted AI over the past two years—starting with content creation and evolving into analytics, client communications, and even generative engine optimization (AIO).
The authenticity arbitrage: Why being human is your biggest competitive advantage in 2025
Debra Andrews shares what she calls the "authenticity arbitrage": as AI floods journalist inboxes with generic pitches and fake expert quotes, the old-school PR fundamentals, real research, real relationships, real expertise, have become the rarest and most effective strategy in the market.
Generative AI in Branding: How to Enhance Personalization Without Losing Your Identity
Trisha Gallagher writes for The AI Journal on how generative AI is accelerating content output while eroding brand coherence, warning that "brand drift" sets in fast when teams generate content independently without shared brand inputs.
Top Fractional CMO Agencies for Custom Software Development Firms, DevOps, Salesforce Consultancies, and Product Design Agencies
Medium ranked Marketri among the top 10 fractional CMO agencies for custom software, DevOps, and Salesforce firms, citing its Momentum Model (M³) and metrics-driven approach to turning marketing into a revenue engine.
CMOs Are No Longer Just Marketers
The new CMO is part technologist, part strategist, part growth engine—and all business.
Earned media as the driver for AI-generative engine results
As large language models (LLMs) feed off of reliable traditional media coverage, public relations is taking on a new leading role in business development. AI search engine results are formed by providing accurate brand presence online and earned media coverage.
How to Get Back the Lost Skill of Effective Conversations in Business
How can your company use AI in your marketing to attract more customers? Debra Andrews explains in this episode of the Small Business Radio Show.
User-Centric Conversion Optimization: 3 before & after B2B marketing examples with metrics
MarketingSherpa featured Marketri's work in a case study on user-centric marketing, highlighting how a people-first LinkedIn strategy grew a healthcare client's following 751% and drove its first qualified leads from organic social.
AI-Driven Business Strategies: Adapting to the AI Revolution
For companies focusing on growth, especially startups and small and midsize enterprises, adopting an AI-forward mindset isn’t optional rather it’s essential.
Vibe Marketing Is Here - But Human Creativity Still Sets the Tone
Emilie DiFranco writes for MarTech Edge about "vibe marketing," the emerging practice of using AI to read and shape a brand's emotional tone at scale while leaving real creative judgment to humans.
Transform Your Marketing Department: Driving Growth in an AI-Powered Future
Debra Andrews writes in CEOWORLD Magazine about how AI is reshaping marketing roles, pushing teams away from tactical execution and toward strategic thinking, AI fluency, and creative problem-solving.
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