In The Press
A running record of where our team's B2B marketing expertise has been featured, quoted, and interviewed by journalists and industry publications.
Explore recent press coverage below, or visit any team member's profile to see the mentions we've featured for them specifically.
This article explores the ongoing brand vs. performance marketing budget debate, explaining why CMOs are under pressure to prioritize measurable, short-term results while still recognizing the long-term value of brand building.
Marketing absorbs more undefined work than almost any other function, and leaders often mistake that inflow for spare capacity.
Law firms staff legal work by seniority but rarely apply the same structure to marketing, leaving senior marketers doing coordinator-level tasks.
Marketri Makes Fast Company's Eighth Annual List of the Best Workplaces for Innovators in Small and Mighty Companies: Fewer Than 50 Employees
How leaders reshape how teams think, work, and grow.
How to pressure-test assumptions before reality does.
Marketri President Debra Andrews explains how companies can effectively build a marketing team that doesn’t result in employee burnout and poor performance.
Pilar Lewis, Senior Public Relations Associate at Marketri, discusses how earned media and credible third-party coverage, not self-published content, drive AI citation.
The tools and shifts that could change how work gets done.
Your AI bill can explode as adoption grows, so treat tokens like electricity and build cost controls into every workflow.
Data from Prodoscore found managers are seeing the biggest uplift from AI adoption. We asked them if they agree.
By focusing on strategic marketing, Marketri empowers companies to navigate the modern marketing landscape and overcome the challenges that often hinder their success.
Every few months, I get a version of the same call. A senior marketer, good at their job, telling me something feels off but they can’t name it.
We asked our Fast Company Executive Board members what they consider the biggest misconceptions about leadership. Here, 23 of those leaders share what they learned about what factors don’t make for great leadership, and what creates great leaders instead.
We talk with IT pros about how they’re keeping word counts (and AI usage costs) down.
This article explores what PR is in 2026. It’s no longer one thing. It’s many things, all still centered on Blaine’s definition of PR, but with different spokes that turn the wheel.
Marketing budgets have flatlined. Gartner's 2025 CMO Spend Survey put them at 7.7% of company revenue, down from 9.5% three years ago, and 59% of CMOs say that's not enough to execute their strategy. The mandate hasn't shrunk with the budget. If anything, it's grown.
There’s a growing tendency to view AI as the hero that will replace people at work, when the real opportunity is using it to enhance what humans do best. As AI takes on more tasks, qualities like judgment, empathy, creativity, relationship-building, and critical thinking become even more valuable.
For all kinds of businesses, in all industries, and of all shapes and sizes, finding and attracting customers has long been a primary area of focus. And certainly that makes sense. Without customers, no business could survive.
There’s a lot to learn when becoming a leader. It can be overwhelming to take on new responsibilities, perhaps managing individuals or a team project, while needing to balance multiple priorities.
Most AI initiatives I see in mid-market business-to-business companies are still being run as side projects. A CEO commits, and departmental leaders are told they own AI within their domains.
When a company is scaling or just needs some high-level expertise, does it make sense to bring on a full-time executive? That C-suite member may add enough value through their experience and expertise to make the hire worthwhile.
Customers have something to say even if you don’t ask them. Admittedly, it’s not always easy to hear their thoughts. They might be unhappy with how a project unfolded or the results it yielded.
Somewhere this week, a buyer who would have been a good fit for your firm sat down to figure out who could help. They didn’t start with a referral call. Instead, they opened ChatGPT or Perplexity, typed out what they were dealing with, and asked who could help.
What is AI actually changing in marketing careers? The execution layer — drafting, producing, managing — is shifting to AI, which means the skills that built many digital marketing careers are no longer the ceiling; strategic judgment is.
Microsoft's latest research confirmed what many of us have been watching up close: Employees have outpaced their organizations on AI, and the gap is widening.
CMOs must maintain discipline and judgment, treating AI as a powerful tool for orientation rather than outsourcing their critical thinking, writes Amanda Zarle, fractional CMO at Marketri.
Over 50 content and marketing professionals shared their go-to blogs, newsletters, and podcasts and video series for everything from AI, PR, and SEO to case studies, how-tos, and marketing inspiration.
IWAI contributor Toni Matthews-El digs into the data, sharing her concerns and advice that newcomers to AI should take into consideration.
If you know where to look, Reddit is essentially a live feed of unfiltered voice-of-customer data that most of your competitors are probably ignoring.
The hardest part of AI isn't the model itself — it’s building the boring plumbing that stops your agents from dropping context and making a mess.
Gartner data shows 70% of CMOs name AI leadership a priority. Only 30% have the infrastructure to back it up. Here's what closes the gap.
Buyers are asking AI about your category before they visit your site. If your positioning lives in your CMO's head, that's a problem.
Changing titles may look trendy, but they say something about where the field is going.
Your firm won't grow just because you want it to; it requires the kind of disciplined, intentional approach that Jane Woodling, marketing director of Marketri, lays out in this episode.
AI isn’t a “someday” marketing project anymore. It’s already sitting inside the tools we use and the workflows we repeat every week: writing, reporting, planning, testing, and customer follow-up.
Focus on strategy before aesthetics, positioning before design.
As AI takes over execution, marketing teams must shift from channel ownership to system orchestration — or fall behind.
Got AI brain fry? Fear not. Marketri’s Debra Andrews explores why marketers are particularly vulnerable and shares practical strategies for using AI effectively without burning out.
When six touchpoints move a deal forward and none get credit, marketing becomes invisible by design.
Why middle-market companies need to rethink their marketing structure
Why CMOs face greater ROI pressure as financial leaders tighten evaluation standards across spending, performance, and long-term value
In this conversation, Debra highlights how marketing has evolved into a complex discipline requiring multiple areas of expertise. By rethinking traditional staffing models and embracing flexible marketing partnerships, businesses can gain the strategic insight needed to grow.
As AI tools like ChatGPT, Google AI Overviews, Perplexity, and Claude become the default layer of discovery, visibility now means getting cited, not just found. That makes PR a foundational input into AI-perceived authority and credibility, not just a comms function.
The recent migration isn’t about model performance or a new UI. It’s about the emerging realization that AI assistants are becoming infrastructure.
It’s so easy, isn’t it, to use ChatGPT to help with a complex project? But you might wonder, how many of your employees are using personal AI tools to work on your company projects? And if that’s happening, what should you do about it?
Debra Andrews argues the ChatGPT vs. Claude debate reflects a shift from evaluating AI on performance to vetting it on trust, governance, and transparency. She predicts a multi-model future, with companies matching tools to tasks under clear internal AI policy.
AI has changed the way marketers work with automation. As a result, marketers can analyze the behaviors of their target audience from many different sources and use this insight to develop their action plans based on what they know, instead of simply following a handful of restricted rules.
B2B leaders must intentionally design the marketing coordinator role to protect strategic planning and clarify accountabilities, recognizing that marketing is a system, not a to-do list for one person.
For software developers today, staying competitive means embracing AI technologies. Here’s how some developers are staying ahead of the curve.
Debra Andrews writes for People Managing People about "AI paralysis," the freeze employees and leaders hit when faced with too much conflicting advice and too little hands-on experience with AI.
“The largest gap that we are seeing however, is in the area of training. Organizations place their faith in the mistaken belief that the introduction of AI will produce significant time savings for their employees, when, in fact, the opposite can be true."
Amanda Zarle, CMO of Marketri, explains how the fractional marketing model gives businesses access to senior leadership while staying lean. She breaks down what modern buyers expect, how ROI should really be measured, and why judgment, not tools, remains the most valuable marketing asset.
As AI reshapes discovery and buying control shifts to customers, influence comes from credible knowledge—not louder messaging.
Great CMOs are being judged less on marketing output and more on revenue outcomes. When pipeline targets rise and buying cycles get messier, the CMO becomes the person who turns strategy into a working system across people, process, data, and technology.
Tech companies are promising to automate mundane, time-consuming tasks. But these are often the gateway to moments of spontaneous inspiration.
Generative AI delivers results only when it sharpens focus, improves segmentation and reinforces marketing fundamentals.
Debra Andrews named as one of the Best Fractional CMOs in Philadelphia by Digital Reference.
Mid-market B2B firms stuck between giants and boutiques need laser-focused vertical marketing.
Enterprise AI has hit a turning point, but execution challenges remain. Learn where businesses are advancing, where they’re struggling and what comes next.
Unlike previous technological shifts in the legal profession, the current AI revolution is unprecedented in its velocity.
This article explores how CEOs and marketing leaders can apply a farmer’s wisdom, conserving resources, deepening roots, innovating with new tools, and preparing for growth, to thrive when the pipeline slows.
Worries about AI taking over human jobs are becoming more common, stirring a mix of concern and curiosity across many industries. It’s raising important questions about job security and how the role of human workers will evolve as AI becomes more prevalent.
Experts say mass job cuts are driven by AI automation, economic climate and post-pandemic right-sizing efforts
From vibe coding to vibe checks, welcome to the white-collar vibening.
The term is on the rise as more and more companies look to AI automation.
Three pros share what they learned about collecting good queries.
The Chief Marketing Officer of 2025 isn’t running campaigns — they’re orchestrating enterprise transformation.
This article explains how financial advisors can improve their visibility in AI-powered search by optimizing their website’s robots.txt file, adding schema markup, creating AI-friendly content, and exploring the emerging llms.txt standard.
The breakthrough isn’t more tools—it’s seamless data flow enabling AI to deliver intelligent, dynamic experiences.
Content’s value isn’t in clicks but in qualified deals. Here’s how to make the shift.
Many companies aren’t giving their workers the training or AI tools they need to move beyond basic functionality.
This article explains how fractional CMOs can help mid-sized B2B companies strengthen their marketing strategy, integrate with existing teams, and use data-driven insights to drive growth.
This article explains how AI agents are reshaping the professional services industry and creating growing competitive pressure for mid-sized firms.
We are now entering an era where generative artificial intelligence is fundamentally changing the landscape of knowledge work.
While ChatGPT-5 was a technological improvement, OpenAI failed to take into account their power users. Here’s what went wrong and what product leaders can learn from the launch.
In this episode, Debra Andrews, president and owner of Marketri, a strategic marketing firm discuss how to balance Human Insight with AI in Marketing, exploring what it takes to create a marketing plan the C-suite can get behind.
Brady Lewis, Sr. Director of AI Innovation at Marketri, unpacks how Marketri uses AI to tackle real marketing problems, cut through complexity, and deliver measurable results for B2B firms through its fractional model.
This article explores how GPT-5 can help businesses across sectors, featuring Marketri's Brady Lewis on healthcare and education.
This isn’t the time to mimic bold moves just because they’re grabbing headlines. Rather, this is a chance to reimagine what marketing could look like in your business and to build something smarter, leaner, and more future-ready.
From fast load speeds to clear CTAs, here’s how to make your website perform for both people and AI agents.
In this second article of our agentic AI series, we explore how autonomous, purpose-driven AI changes the accountant’s day-to-day role – from enabling reactive reporting to encouraging proactive leadership.
AI needs to live where KPIs are tracked — not buried under servers. Here’s how smart orgs can structure for success, and it starts in-house.
When you think about running a business, transparency becomes one of your most powerful tools. Debra Andrews has learned this over years of working with companies, and it applies to everything from how you handle client relationships to how you approach new technology.
Chris Daigle dives into an insightful conversation with Debra Andrews, as she shares how her team has adopted AI over the past two years—starting with content creation and evolving into analytics, client communications, and even generative engine optimization (AIO).
Debra Andrews shares what she calls the "authenticity arbitrage": as AI floods journalist inboxes with generic pitches and fake expert quotes, the old-school PR fundamentals, real research, real relationships, real expertise, have become the rarest and most effective strategy in the market.
Trisha Gallagher writes for The AI Journal on how generative AI is accelerating content output while eroding brand coherence, warning that "brand drift" sets in fast when teams generate content independently without shared brand inputs.
Medium ranked Marketri among the top 10 fractional CMO agencies for custom software, DevOps, and Salesforce firms, citing its Momentum Model (M³) and metrics-driven approach to turning marketing into a revenue engine.
The new CMO is part technologist, part strategist, part growth engine—and all business.
As large language models (LLMs) feed off of reliable traditional media coverage, public relations is taking on a new leading role in business development. AI search engine results are formed by providing accurate brand presence online and earned media coverage.
How can your company use AI in your marketing to attract more customers? Debra Andrews explains in this episode of the Small Business Radio Show.
MarketingSherpa featured Marketri's work in a case study on user-centric marketing, highlighting how a people-first LinkedIn strategy grew a healthcare client's following 751% and drove its first qualified leads from organic social.
For companies focusing on growth, especially startups and small and midsize enterprises, adopting an AI-forward mindset isn’t optional rather it’s essential.
Emilie DiFranco writes for MarTech Edge about "vibe marketing," the emerging practice of using AI to read and shape a brand's emotional tone at scale while leaving real creative judgment to humans.
Debra Andrews writes in CEOWORLD Magazine about how AI is reshaping marketing roles, pushing teams away from tactical execution and toward strategic thinking, AI fluency, and creative problem-solving.
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