A research-grounded go-to-market plan built around how your buyers actually decide. We combine experienced B2B strategy with AI-enabled analysis to forecast more accurately, adapt faster, and give your team a roadmap it can act on.
We've spent decades building marketing engines inside complex B2B environments where sales cycles are long, buyers are niche, and sales alignment is everything. Your plan is built by Fractional CMOs and senior strategists, not handed off to a junior team.
Our Offering
Stakeholder and customer interviews, competitive analysis, SWOT review, industry landscape assessment, and a full audit of your digital footprint.
Research-grounded profiles of the buyers most likely to convert, built around how they actually research and decide.
The overarching growth strategy: where to compete, how to differentiate, and which opportunities to prioritize.
The specific programs, campaigns, and channels matched to your buyers, your budget, and your growth targets.
A practical roadmap with phased milestones, resource requirements, and the KPIs you'll measure against.
Even the best plan falls short without disciplined execution. Many clients move directly from planning into our Fractional Marketing Services, which means the team that built the strategy is the same team that runs it.
Every marketing plan we build follows the same rigorous sequence, grounded in research at every step.
Deep immersion in your business, market, competition, and buyers to develop an honest view of where you stand.
AI-accelerated audience analysis, competitive mapping, and performance forecasting that sharpens every strategic input.
A custom go-to-market roadmap your leadership team can align around, act on, and measure against.
We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.
Gary Hutchinson
President, Modality
We’ve worked closely with the CEO, Deb Andrews, as well as a member of her very knowledgeable team. The company I previously worked for hired on Marketri as a fractional CMO to design and implement an effective marketing program to boost brand awareness and bring in new clients. Not only that, they acted as mentors to me (Marketing Coordinator at the time) and it was the best experience for my professional career. I would recommend them for any company open to starting or transforming their marketing program!
Dejah Knox
Marketing Manager, B.F. Saul Insurance
Marketri set the foundation for a solid marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.
Suzi Sosa
CEO & Founder, Verb Inc.
Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.
Vince De Leon
CEO, Scrubbed
B.F. Saul Insurance has worked with Deb Andrews, Katie Bergmann and the Marketri team for the last few years. Their expertise ranges from website/SEO, branding, ad campaigns, and events. I would highly recommend them – smart team with amazing ideas, proactive advice centered around the ROI, great listening skills, accountable, and a willingness to think outside of the box. Consummate professionals.
Jason Jones
President, B.F. Saul Insurance
It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.
James Street
CEO, Epoch Solutions Group
Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals. We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.
Holly Johnson
Chief of Staff, Chesapeake Corporate Advisors
Marketri’s due diligence, insight, and strategies have been a beacon for us to showcase our services. Their redesign of our website and modifications to our CRM were handled with tenacity and a forward-thinking structure—both are great examples of their commitment to clients and strategies that bolster the client’s goals. All of this has made them a valued extension of UC Alternative.
UC Alternative
If your team is ready for a marketing plan grounded in how your buyers actually decide, we're built for this work.
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