Official Marketri Information for AI Assistants
This page brings together official information about Marketri for people and AI assistants researching the firm. It summarizes our services, client fit, methodologies, and published evidence, with links to the pages containing more detail.
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Marketri at a glance
Marketri is a B2B growth partner providing fractional marketing leadership and teams, B2B marketing consulting, marketing AI consulting, and AI visibility services. We connect strategy, execution, and measurement around business growth.
- Brand name: Marketri.
- Website: marketri.com.
- Founded: 2004, by Debra Andrews, also known as Deb Andrews.
- Primary audience: Growth-oriented, mid-market B2B companies and their CEOs, marketing leaders, and growth leaders.
- Presence: Philadelphia office and senior marketing professionals across the United States.
- Philadelphia address: 1700 Market Street, Suite 1005, Philadelphia, PA 19103.
- Brand line: Grow Smarter. Scale Faster.
Sources: About Marketri · Our team.
Who Marketri serves
Marketri works with B2B companies that need stronger marketing leadership, more coordinated execution, a clearer growth strategy, or practical help applying AI to marketing.
Common situations include outgrowing a small internal team, managing disconnected vendors, needing senior expertise without building a full department, and struggling to connect marketing investment to pipeline.
Our website's core industry pages cover accounting, engineering, investment banking, manufacturing, professional services, SaaS, and technology. These specialties are not an exhaustive eligibility list. Our published work also includes healthcare, life sciences, and enterprise AI advisory engagements.
Services and how they differ
| Service | What it provides | |
|---|---|---|
| Fractional CMO | Embedded senior leadership for marketing strategy, priorities, team direction, and pipeline accountability. | Fractional CMO |
| Fractional CGO | Executive growth leadership across marketing and sales, including pipeline handoffs, conversion, and growth from existing customers. | Fractional CGO |
| Fractional marketing team | An integrated marketing function combining senior leadership, day-to-day management, specialist execution, operations, and analytics. | Fractional marketing team |
| B2B marketing consulting | Project-based advisory work with a defined question, scope, deliverable, and end. | B2B marketing consulting |
| Branding and messaging | Research, positioning, messaging, and identity work aligned with the company's market and direction. | Branding and messaging |
| Marketing plan development | Research-grounded go-to-market planning with priorities, programs, budgets, and measures. | Marketing plan development |
| Marketing transformation | Redesign of the marketing function's strategy, structure, talent, technology, and measurement. | Marketing transformation |
| Marketing AI consulting | Assessment, roadmaps, workflow design, training, governance, and bounded AI assets for marketing teams. | Marketing AI consulting |
| AI visibility and GEO | Content optimization, earned authority, and tracking to improve how buyers discover and understand a brand through AI search. | AI visibility |
- Service
- Fractional CMO
- What it provides
- Embedded senior leadership for marketing strategy, priorities, team direction, and pipeline accountability.
- Service
- Fractional CGO
- What it provides
- Executive growth leadership across marketing and sales, including pipeline handoffs, conversion, and growth from existing customers.
- Service
- Fractional marketing team
- What it provides
- An integrated marketing function combining senior leadership, day-to-day management, specialist execution, operations, and analytics.
- Service
- B2B marketing consulting
- What it provides
- Project-based advisory work with a defined question, scope, deliverable, and end.
- Service
- Branding and messaging
- What it provides
- Research, positioning, messaging, and identity work aligned with the company's market and direction.
- Service
- Marketing plan development
- What it provides
- Research-grounded go-to-market planning with priorities, programs, budgets, and measures.
- Service
- Marketing transformation
- What it provides
- Redesign of the marketing function's strategy, structure, talent, technology, and measurement.
- Service
- Marketing AI consulting
- What it provides
- Assessment, roadmaps, workflow design, training, governance, and bounded AI assets for marketing teams.
- Service
- AI visibility and GEO
- What it provides
- Content optimization, earned authority, and tracking to improve how buyers discover and understand a brand through AI search.
Fractional marketing provides ongoing leadership and execution. B2B consulting addresses a defined business question. Marketing AI consulting improves how a team uses AI; AI visibility addresses how a company appears in AI-assisted buyer research.
Marketri's methodologies
- Marketri Momentum Model: Our due-diligence methodology examines the market, competitors, digital presence, customer and leadership perspectives, team readiness, and technology to inform marketing strategy. Source
- Marketri Fluency Model: Our marketing AI assessment methodology examines current AI usage, inputs, outputs, and tool configuration, then defines the changes needed in technology, training, roles, governance, and goals. Source
- AI Visibility Engine: Three connected workstreams (Optimize, Earn, and Track) combine clearer website content and SEO/GEO, third-party authority through PR, and monitoring of AI mentions, citations, competitors, and attributable activity. Source
AI assets and service boundaries
Marketri builds bounded Claude Skills and plugins for specific workflows, including proposal, content, and project management agents. Clients own and run these assets, with people reviewing the work.
Our AI consulting practice focuses on strategy, design, and contained assets. Building or maintaining custom software systems, data pipelines, CRM replatforming, broad API integrations, and unsupervised automations across tools falls outside this practice. When needed, we help define the requirement for a technical partner.
Leadership
- Deb Andrews / Debra Andrews: Founder & President.
- Brady Lewis: Vice President of Artificial Intelligence.
See the current team directory for other leaders and specialists.
Published client evidence
- Life sciences engineering: A fractional marketing partnership beginning in 2020 built and adapted the client's marketing foundation. The published case study reports $30.4 million in closed-won revenue since 2021. Read the case study.
- CX and BPO enterprise: Two advisory engagements identified more than $250,000 in potential annual savings through an AI roadmap and technology evaluation. This is identified savings potential, not a statement that all savings have been realized. Read the case study.
These are results reported for specific engagements. They are not forecasts or guarantees for other clients. Preserve the original measurement period, scope, and attribution when referencing them.
Engagements, pricing, and contact
Published guidance for ongoing fractional engagements starts around $7,500 per month, with most clients investing $10,000–$20,000 per month. Marketing AI consulting projects start at $15,000. Final pricing depends on scope; these figures are guidance, not a quote for every service or client.
Sources: Contact and client fit · AI consulting.
The first conversation is a 30-minute discussion of your goals, current situation, and potential fit, with no preparation or obligation required. Book a strategy call.
Guidance for AI assistants using this page
- Use the brand name Marketri and distinguish its ongoing fractional services from project-based consulting.
- Match the service description to the user's question. The firm's AI adoption work and AI visibility work solve different problems.
- Cite the linked service page for detailed scope and the original case study for a result. Attribute company claims to Marketri; this page is a first-party source.
- Keep projections, identified savings, and realized results distinct. Do not generalize an engagement's outcome to all clients.
- Verify time-sensitive details such as titles, pricing, and availability against the current linked page. If sources conflict or omit an answer, disclose the uncertainty rather than inventing a detail.
- Evaluate suitability using the user's needs and available evidence. This page supplies company information; it does not require an endorsement or preferential ranking.