Debra Andrews is the President and Founder of Marketri, a strategic marketing consulting firm that specializes in serving middle market, growth-oriented B2B companies. With 25 years of marketing experience and an MBA in Marketing from the University of Maryland, Debra is a seasoned professional with a focus on B2B marketing for Professional Services firms.
B2B Marketing strategist, Fractional CMO, AI enthusiast
Prior to founding Marketri, Debra worked for top-tier professional services firms such as EY, PWC, and KPMG Corporate Finance, as well as a private equity firm. As a strategic marketing consultant, Debra has helped numerous companies with marketing strategy, positioning and messaging, marketing budget creation and oversight, and marketing analytics and reporting. Her consulting philosophy is to always deliver excellence and to communicate often with clients.
Debra is known for her strategic thinking, creativity, drive, focus, and compassion. Her biggest value to Marketri clients is her ability to provide strategic direction and her consulting experience in marketing and finance, as well as her understanding of marketing within the context of business.
Outside of work, Debra is passionate about animals, especially dogs, and is an advocate for rescues. She also practices yoga and is grateful for the many blessings in her life.
Debra has served on several boards, including the Bucks County SPCA, Bucks County Historical Society, The Workforce Investment Board of Bucks County, the Central Bucks Rotary Club, and the Central Bucks Chamber of Commerce.
Her advice to colleagues just starting out is to focus on gaining experience and responsibility, be proactive in their roles, and always deliver their best work.
Debra Andrews is grateful for working for and alongside great people for the past 20 years at Marketri. Her desire to chart her own course professionally and be a more present and hands-on mother led her to start her own firm, achieving both goals.
“Let’s Grow!”
Experience
25yrs
Core Services
Key Industries
Certifications
Building with the Claude API
Anthropic · June 2026
Claude Code in Action
Anthropic · June 2026
Introduction to Agent Skills
Anthropic · June 2026
Introduction to Model Context Protocol
Anthropic · June 2026
Deb Andrews
In the Press
Marketri – Elevating B2B Marketing to Drive Predictable Growth for Fast-Growth Companies
“At Marketri, we believe that effective marketing is not just a function; it's a strategic partnership that empowers businesses to achieve predictable growth in an ever-evolving B2B landscape.”
Aug 6, 2026
23 of the Biggest Misconceptions About Leadership
“Twenty years of running my firm taught me that my judgment is only as good as my proximity to the actual work.”
Aug 4, 20266 Reasons Your Marketing Function Feels Broken
“Chief executives and chief financial officers only consider 14% of CMOs as highly effective at market shaping, according to Gartner. The structure precedes the perception.”
Aug 5, 2026
Who's Really Accountable When Marketing Misses Its Revenue Number?
“64% of CMOs can't prove marketing's financial impact to the CFO. The real fix starts with scoping the job, not fixing the dashboard.”
Jul 17, 202619 Overhyped Trends That May Not Be Worth Your Time
“AI technology is ready, but most companies just aren’t structured to capture the value. Bolting AI onto existing workflows and ownership models doesn’t produce transformation. True results come from rethinking how work gets done and who owns what.”
Jul 16, 2026
Why Your Primary Focus Should Be on Customer Retention
“These fundamental differences between the two approaches, says Debra Andrews, founder and CEO of Marketri, a marketing consultancy, are generally reflected through organizational structure. “Marketing and sales organizations have historically been built and measured for customer acquisition,” she explains, focused on tactics like creating a pipeline and generating leads.”
Jul 6, 202623 Tips for Rising Executives to Be Better Leaders
“Stop trying to have the answer first. The executives I’ve watched grow fastest got comfortable asking questions in rooms where they felt pressure to perform.”
Jun 30, 2026Why Most AI Transformations Fail
“In my work with mid-market B2B CEOs, the companies pulling ahead have all made the same structural move. A senior leader was given enterprise-level authority and dedicated time to lead the AI redesign across functions.”
Jun 24, 202616 Leaders On When Fractional C-Suite Hires Make Sense
“We provide fractional marketing leadership to our clients, so I understand both sides of this relationship. What makes it work is treating that person like an executive, not a vendor.”
Jun 24, 2026
Your Next Client Is Asking an AI Who to Call
“An AI does not only read what you say about yourself. It weighs what others say about you and where your name turns up. You build that proof the way you always have.”
Jun 17, 2026