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Guides for Leaders Building B2B Marketing That Works

Free, downloadable guides from Marketri on how mid-market B2B companies structure, staff, and lead the marketing function, written to be read in one sitting and used in your next leadership conversation.

Free to DownloadNo Form to Fill Out
Motion-blurred team walking past glass doors through a bright modern officeFree Guide

PDF · 16 pages · 17-min read

When Marketing Isn't Driving Growth

A guide for CEOs and presidents of B2B companies with more than $50 million in revenue whose marketing team feels like a cost center, with five steps to turn the department into a measurable driver of growth.

Deb AndrewsDeb AndrewsFounder & President
Silhouettes of a leadership team meeting in a glass-walled office overlooking city lights at duskFree Guide

PDF · 20 pages · 30-min read

How to Structure Your Marketing Department in the AI Era

A guide for leaders of B2B companies with $2 million to $100 million in revenue on how much to invest in marketing, which of three team structures fits their size, what each costs, and how to build an AI-forward marketing function.

Deb AndrewsDeb AndrewsFounder & President
Navy panel with a two-by-two grid of rounded squares, one filled in teal, representing strategy and executionFree Guide

PDF · 15 pages · 20-min read

Agency, Solo Consultant, or Complete Marketing Department

A buyer's guide for CEOs and founders of growing B2B companies that compares the three ways to buy marketing help (an agency, a solo consultant or fractional CMO, or a complete marketing department) by cost, strengths, limits, and fit.

Deb AndrewsDeb AndrewsFounder & President
Sunlit desk with an open notebook, a laptop, and orange and teal brand color swatchesFree Guide

PDF · 13 pages · 20-min read

Before You Hire Your Next Marketing Leader

A 20-minute briefing for mid-market B2B CEOs on why so many marketing leadership hires fail, the three structural causes behind it, and how to set your next marketing leader up to succeed from day one.

Deb AndrewsDeb AndrewsFounder & President

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