Most marketing departments use AI every day and get modest results. We assess how yours actually uses it, then build real fluency: shared practices, re-imagined roles and our proprietary agents built on Claude.
Projects start at $15,000, scaled to your team.
Marketing AI consulting at Marketri is a project-based engagement that takes a mid-sized B2B organization's marketing department from random acts of AI to AI fluency. Most departments today let each person choose their own tools and prompt them however they know how, which produces uneven work and modest results from a technology that should be transformational.
Our Vice President of Artificial Intelligence, Brady Lewis, uses the Marketri Fluency Model, our proprietary methodology, to assess how generative AI is actually being used across your department, auditing inputs, outputs and tool configuration. The deliverable paints the current state and, more importantly, designs the future state: the technology, budget, training, re-imagined roles and goals that will get you there, with hands-on help to make the change stick.
When everyone in a department prompts their own way in their own tools, the output shows it. The market has a name for the result: AI slop. Uneven quality, generic voice, and gains that never compound, from a technology that should be changing what your department can do.
The gap is rarely the tools, a pattern we call the tool-first trap. It is fluency: shared prompting practices, tools configured for your work rather than out of the box, clear ownership of quality, and a department that knows what AI is for and what still requires human judgment. Fluent departments produce more, produce better, and can tell you why. Building that fluency is the whole job of this practice.
That gap isn't only internal, either — the same fluency shows up in how AI engines describe your company to the buyers who ask them.
Every transformation engagement starts here. Using the Marketri Fluency Model, Brady Lewis, our Vice President of Artificial Intelligence, builds a complete picture of how generative AI is used across your marketing department. We audit inputs and outputs: which tools are set up and how, which functionality is deployed and which sits unused, how your people actually prompt, and the quality of the work coming back.
We audit inputs and outputs.
The deliverable has two halves, and the second is the point. The current-state picture shows you who is using AI, how, and to what effect, often for the first time. The future-state design specifies what fluency looks like for your department and exactly what it takes to get there: technology, budget, training, re-imagined roles and goals. Some clients take the roadmap and run it themselves. Most ask us to stay and help make the change, often through our fractional marketing services.
The assessment ends with a plan, and everything that follows is strategic direction and design work — every deliverable a document or a designed change, not a running system.
Sequences your initiatives with effort estimates and expected outcomes.
Reworks specific processes: content operations, proposal generation, lead qualification.
A usage policy and human-review protocol your revenue team can actually follow.
Captures a baseline before anything changes, so results can be reported honestly.
Brings your leadership to real AI literacy.
Level up the department's working fluency.
New job descriptions built around the work that still requires human judgment.
Alongside the strategy work, we build a deliberate line of bounded AI assets: Claude Skills and plugins created for a specific workflow, built with real expertise and handed to your team to own and run. Each is a finished, contained artifact with a clear edge around it, configured to your systems, your voice and your data. You will need to be on Claude or willing to adopt it; we help with that transition as part of the build. Three of these assets are productized, with pricing available on inquiry:
We diagnose, prioritize and design, and we build bounded assets your team owns. We do not build or maintain client systems. Data pipelines, CRM replatforming, custom software, API integrations, and automations that act unsupervised across your tools sit outside our practice, and when your roadmap calls for them, we say so plainly and help you brief the right technical partner.
You get strategic direction from marketers who understand AI, and nothing handed to you that breaks without an engineering team behind it.
Either door leads naturally to the other, and neither requires a long-term commitment to open.
If you want to change how your whole department uses AI.
If you already know the workflow you want to transform, ask about a build.
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The practices we install are the ones we use. AI runs through Marketri's own production workstreams, led by Brady Lewis, our Vice President of Artificial Intelligence, and governed by a standing AI council. When we assess your department, design its future state or build an agent into your workflows, we are handing over something we operate every day.
This team is amazing. They listen, understand and come up with solutions that are just what we need. We are a busy in-house marketing department and they built us a plan to crawl, walk and run using AI within our complex organization. I would hire them over again and would recommend them to everyone.
Marji Chimes
Group Vice President, Global Marketing, TTEC
Marketri is delivering what many firms promise but rarely follow through on. They built the strategy and are driving the execution. Too often, strategy becomes a polished document that stalls out and never turns into real work. With Marketri, the plan translated into consistent weekly progress. They continue to strengthen our team through practical mentoring and hands-on coaching while keeping delivery moving. They also bring a deep, diverse bench across multiple roles, which allows us to pull in the right expertise as our needs evolve. If you want a partner that can create the strategy, execute with rigor, and connect marketing performance to business outcomes, I highly recommend Marketri.
Jack LaPan
Vice President of Growth & Strategy, Safety Technology International (STI)
We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.
Gary Hutchinson
President, Modality
$250,000+
in annual savings identified across both engagements, with a directional path to $750,000–$1 million by 2027 as adoption scales.
A newly merged marketing organization at a 50,000-employee CX & BPO enterprise needed one AI roadmap for two tangled tech stacks. Marketri's readiness diagnostic and phased plan identified $250,000+ in annual savings before a single new AI license was purchased.
Read the Full StoryThe gap between what AI could do for your department and what it does today is a fluency gap, and fluency can be built. Book a strategy call and we will tell you honestly which door makes sense for you: the assessment, an agent, or a conversation to come back to when the timing is right.
Marketing AI consulting is a project-based engagement that moves a marketing department from scattered, individual AI use to department-wide fluency. At Marketri it starts with a proprietary assessment of how generative AI is actually used across your team, auditing inputs, outputs and tool configuration, and produces a future-state design covering technology, budget, training, re-imagined roles and goals, with hands-on help to get there.
A Marketing AI Assessment is a fixed-scope diagnostic of how your marketing department actually uses generative AI. It audits both inputs and outputs: tool setup and configuration, functionality deployed versus sitting unused, how people prompt, and the quality of the work produced. The deliverable is a current-state picture and a future-state design, so you know exactly where your department stands and what it takes to make AI transformational rather than incidental.
Yes. The proposal, content and project management agents are bounded builds your team ends up owning, and many clients start with the one workflow that hurts most. Depending on scope, an asset can stand alone or sit inside a strategy engagement; we settle that in scoping rather than by rule. The assessment is required only for transformation work: workshops, role redesign and department-wide change, because we will not train a department we have not diagnosed.
For the agents, yes. All three are built on Claude, Anthropic's frontier model, which is also the platform Marketri runs internally. If you are not on Claude today, willingness to adopt it is enough, and we help with the transition as part of the build.
Marketing AI consulting projects start at $15,000 and scale with the size of your marketing function, because the depth of the assessment follows the number of people, tools and workstreams being audited. The AI assets, including the three agents, are scoped case by case, standalone or within a strategy engagement, and quoted on inquiry, since each build is configured to your systems, your data and your voice. In every case the scope is locked before work begins, so the price you agree to is the price you pay.
AI changes what marketing roles look like more than it removes the need for them. The assessment's future state re-imagines roles around the work that still requires human judgment: strategy, quality, voice and client insight. And because change that frightens a team quietly fails, our workshops are built to make your people confident in those roles, so the department comes through the transition stronger rather than smaller by default.
Yes, throughout. AI runs through Marketri's own production workstreams, governed by a standing AI council and led by our Vice President of Artificial Intelligence, Brady Lewis. The practices and agents we bring to clients are versions of what we operate every day, which is why our fractional marketing services deliver faster and at higher quality than the same team could without them.
We design, and we build bounded, self-contained assets like Claude Skills that your team owns and operates. We do not build or maintain systems: data pipelines, integrations, custom software and unsupervised automations are outside our practice by design. When your roadmap needs them, we say so plainly, and the blueprint we hand you is written so the right technical partner can execute it without translation.
Enterprise AI consultancies assess a whole company. We work inside your marketing and revenue teams, which means the people running your assessment have operated marketing functions themselves, the recommendations map to marketing work rather than to general technology strategy, and the engagement is sized for a department rather than an enterprise.
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