Sylvia Montgomery

Sylvia S Montgomery, CPSM, is a fractional CMO with over 20 years of B2B marketing and professional services experience focused on management consulting, technology, and AEC (architecture, engineering, and construction). Sylvia’s passion lies in diving into a client’s target audiences, understanding their perceptions of that firm’s brand, identifying the gaps in perception between her client and their clients, and then using that knowledge to tease out the differentiators and messages that will connect both the most. Her specialties include marketing strategy, brand research, and business development to generate leads. She’s spent a decade studying, writing, and speaking about what makes buyers of professional services buy from a particular firm. She believes that “a client’s perception is their reality, not your reality.” The more a firm can understand where the blind spots are, the closer it can get to its buyer and maximize relevancy.