Gaby's expertise lies in inbound lead generation and digital customer journey development, making her a go-to for leading client accounts and driving ROI for her clients.
Meet Gaby Carmichael, our digitally-bent Marketing Director with a passion for helping new-to-marketing business leaders start their marketing engine (and pipeline!). With 5 years of experience, largely in B2B professional services, Gaby brings a fresh perspective and tactical know-how to marketing strategy. Originally hailing from Kansas City, Gaby earned a Bachelor of Science in Marketing + International Business from Kansas State University.
Gaby’s expertise lies in inbound lead generation and digital customer journey development, making her a go-to for leading client accounts and driving ROI for her clients. But her skills don’t stop there. Gaby has experience in marketing infrastructure and sales enablement, aligning teams and tech stacks for a fully functional marketing program.
One of Gaby’s greatest assets is her problem-solving ability. A true hustler, she approaches everything with an infectious energy and the belief that everything is “figure-outable.” Her personal philosophy is all about finding creative solutions to real-world problems.
When she’s not strategizing for clients, Gaby can be found lost in a fantasy book – Leigh Bardugo is a personal favorite – or living her best life as a city-girl-turned-farmer’s-wife. Her advice to colleagues just starting out is simple: be problem solvers. And if you need a little boost to get through the day, know that Gaby is severely addicted to Vanilla Lattes – because everyone needs a guilty pleasure.
Gaby’s Latest Posts
Lessons from Inbound: Building Community & Reaching Customers by CaringÂ
At its 2022 Inbound conference, HubSpot announced the launch of HubSpot Connect—so it was only natural that the conference centered around building community. But it’s
Looking to Ramp Up Your Demand Generation? Virtual Events May Be Just the Solution
Growth-minded companies recognize that if you want to increase revenue, you need to bring in more leads. And if you want to bring in more
Tips for Investment Banking Marketing: Beyond the Tombstone
It’s all over. The ink is dry, the signatures are in place, and the deal is done. Now what? As an investment bank or M&A