Amanda Akers is a seasoned marketing professional with over 10 years of experience in delivering successful marketing strategies and campaigns for a diverse range of clients, including healthcare tech, SaaS, real estate and proptech. From developing comprehensive marketing strategies to executing impactful campaigns, Amanda has established herself as a versatile marketer who thrives on analyzing every aspect of the marketing process and driving positive change.
Based in Charlotte, NC, Amanda holds a Bachelor of Science degree in Business Marketing from Appalachian State University. She further honed her expertise by pursuing a Master’s degree in Communications from Purdue University. With her solid educational background and hands-on experience, Amanda brings a wealth of knowledge and skills to her role.
Beyond her professional endeavors, Amanda maintains an active lifestyle. She channels her creativity and entrepreneurial spirit by designing and selling greeting cards at local pop-up events. Additionally, she stays active and enjoys playing travel kickball, embracing the competitive and social aspects of the sport. Amanda also finds solace in the world of literature, indulging in her monthly Book of the Month reading escape.
Amanda’s advice to newcomers in the field of marketing revolves around getting hands-on experience and diving into all aspects of the profession. She believes that to drive effective change, one must have a comprehensive understanding of how everything works. Amanda encourages aspiring marketers to embrace challenges, learn from diverse perspectives, and fearlessly immerse themselves in the dynamic world of marketing.
Discover 10 data-driven marketing metrics that can help you track your progress, identify areas that need improvement, and make informed decisions about your marketing strategy.
Learn why strategy, specialization, and synergy are the winning plays for both fields. Get ready to tackle your marketing challenges like a pro this season!
In this episode of the CMO Show, discover how the absence of a well-defined marketing strategy can hinder your company’s growth. We’ll emphasize the importance