Stephanie Mustari is a highly skilled and determined Paid Media Consultant, specializing in programmatic media and digital marketing strategies. With over 15 years of experience in marketing, Stephanie has developed a diverse skill set encompassing digital optimization, big data software, and biddable paid media across various channels such as paid search, online video, standard display, and paid social.
Stephanie’s educational background includes a bachelor’s degree with a double major in Art and Communications from Illinois State University, an Executive MBA (Master of Business Administration) from Northern Illinois University, and a Front and Back End Coding Certificate from Northwestern University. Her unique blend of business, marketing, and technical expertise, combined with her entrepreneurial spirit, positions her as a versatile professional in the field.
Stephanie has a wide range of both B2C and B2B account experience across a variety of industries including eCommerce, retail, telecommunications, SaaS, technology, CPG, food and restaurant, fitness, and other professional services.
Her experience extends from hands-on-keyboard digital campaign management to multichannel marketing strategy, programmatic media planning, technical troubleshooting, search engine optimization, ad operations, data science and media analytics.
In her journey through the digital advertising landscape, Stephanie witnessed the transformation brought about by ad networks, ad exchanges, and demand side platforms (DSPs). She played a significant role in shaping programmatic expertise at Publicis Groupe’s VivaKi and Havas Media, where she held a key leadership position building and growing Havas’ Chicago programmatic hub (formerly known as Affiperf). This experience further solidified her expertise in real-time bidded auctions, addressable media execution, and programmatic buying.
Colleagues and clients often describe Stephanie’s approach to work and life as strategic, creative, analytical, sharp, and bold. She brings deep knowledge of programmatic media and ad tech platforms, leveraging her expertise to optimize campaigns and deliver exceptional results for clients. Stephanie’s ability to manage and mentor teams, deploy large-scale technical projects, and lead accounts for small businesses to Fortune 500 brands showcases her strong leadership skills.
Outside of her professional endeavors, Stephanie has a passion for music and has attended over 50 concerts throughout her life. She enjoys singing and holds fond memories of her first concert, a Britney Spears show she won tickets to in a local restaurant raffle. Stephanie is also an animal lover, particularly fond of dogs, and wishes she could adopt them all.
For aspiring professionals entering the industry, Stephanie advises them to ask lots of questions, maintain curiosity, push beyond their comfort zones, and continuously seek opportunities to learn and grow.
Stephanie’s expertise, experience, and dedication make her an invaluable resource for clients seeking effective paid media strategies and exceptional results in the digital marketing landscape.