Marketri Launches AI Accelerator to Help B2B Marketing Teams Confidently Adopt AI
New offering accelerates AI adoption by equipping mid-sized marketing teams with the knowledge, structure, and tools needed to succeed in the age of generative AI.
Marketri, a strategic marketing consulting firm specializing in AI-forward, tech-enabled fractional marketing solutions for mid-sized B2B organizations in the early stages of AI adoption, announced the launch of its AI Accelerator Program, the centerpiece of a new suite of AI marketing consulting services. Designed to help marketing teams move from fragmented experimentation to purposeful adoption, the program provides a clear, guided path to becoming more AI-emergent without requiring advanced technical expertise.
While businesses across industries are increasing their investment in AI, many mid-sized marketing teams face challenges in shifting from random acts of tool usage to a strategic roadmap that ensures consistent, safe adoption and ultimately delivers measurable gains in quality and efficiency. Marketri’s AI Accelerator is designed to help teams develop internal capabilities and establish processes for integrating AI into their existing marketing workflows.
“What I’ve consistently heard from CEOs and CMOs is that they simply don’t know where to start with AI,” said Debra Andrews, founder and president of Marketri. “It’s overwhelming and that uncertainty is often compounded by hiring freezes or resource constraints, which make it even harder to step back and figure it out. We created the AI Accelerator to meet companies in this moment, offering a clear, practical path forward that fits within the reality of how B2B marketing teams operate today.”
The AI Accelerator Program is a phased engagement that begins with a 90-minute virtual session featuring an AI Readiness Assessment to uncover gaps, identify internal use cases, and establish a baseline for progress. This interactive kickoff combines expert insights, real-world case studies, and tactical guidance to highlight immediate ROI opportunities. Building on these insights, participants advance through three follow-up workshops: a deep-dive analysis of goals, tech stack, and marketing activities; tailored training based on those findings; and a final readout delivering a clear roadmap to embed AI consistently and safely across marketing workflows.
Brady Lewis, Marketri’s Senior Director of AI Innovation, leads the initiative. With experience developing and deploying AI solutions across startups and enterprise environments, Lewis brings a pragmatic, execution-focused lens to the program.
“Many companies start by introducing tools like ChatGPT, and that’s a great first step,” said Brady Lewis, Senior Director of AI Innovation at Marketri. “But becoming truly AI-enabled requires more than experimentation. It takes structure, alignment, and a shared approach to using these tools in ways that consistently drive results. That’s what the AI Accelerator is built for: to help marketing teams move from scattered use to strategic, scalable impact.”
Amanda Zarle, Fractional CMO at Marketri and a key contributor to the initiative, emphasized the importance of early momentum. “It’s critical for marketing teams to see immediate wins,” she said. “Small, strategic changes can quickly boost productivity, which builds confidence and buy-in. But the long-term impact comes when everyone, from leadership to execution, begins moving in the same direction. That’s when the real transformation starts.”
Marketri’s AI Accelerator offers a practical, execution-focused path forward helping companies modernize marketing functions, improve operational efficiency, and elevate customer engagement without the overhead of traditional consultancy models. With more than 21 years of experience building high-performing marketing functions, Marketri brings strategic depth, AI fluency, and a right-sized model tailored for mid-market teams. This offering complements the firm’s broader services, including fractional CMO services and long-term marketing strategy consulting.
To learn more about the AI Accelerator Program and Marketri’s full suite of services, visit https://marketri.com/ai-marketing-consulting/.
About Marketri
Marketri is the strategic growth partner for growth-focused mid-sized B2B companies. We combine deep industry expertise, advanced AI, and proven marketing solutions to turn complexity into clarity and drive measurable results. With over 20 years of experience, Marketri transforms marketing into a dynamic engine for growth, empowering businesses to scale smarter, adapt faster, and lead with confidence.
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