Erica is a seasoned marketing consultant whose solutions are derived from the intersection of strategy and creativity. Her experience spans B2B and B2C, building brands, messaging, strategies, and marketing plans for national companies and startups alike. She has worked on each side of the ad dollar – client, agency and network – giving her a unique and perspective on planning and executing effective and efficient plans. Rounding out her experience, Erica has worked on projects that cross customer journeys, focus on building out marketing operations and automation, generate leads, and make customers happier. Her experience includes making the complex simple in industries such as telecommunications, SaaS, healthcare, retail, government, media, IOT, sustainability and professional services. Erica holds a BA in Communications from University of Pennsylvania and an International MBA in Marketing from IE Business School.