A National Cardiology Platform Becomes the #1 AI-Search-Ranked Physician-Led Platform in the Country
Background & Goals
Four founding practices, explosive growth, and no brand to match it
A national cardiology platform launched in January 2023 as a physician-led, investor-backed alternative in a market already being consolidated by larger, private-equity-backed platforms. Growth came fast: four founding practices joined in the platform's first 10 months, and headcount grew from roughly 1,100 team members and 65 cardiologists to more than 2,000 team members and 150 cardiologists within a year. But a national platform built from a standing start meant marketing had to start from zero, too — no differentiated brand positioning, no consistent messaging, and no website built to reach practices weighing whether to join a platform. Skepticism of private equity in healthcare ran high across the specialty, making that job harder.
The relationship began through a referral in late 2023. The platform needed a partner who could build brand positioning, messaging, and a content and demand engine fast enough to compete for physician trust and practice-level growth conversations against larger, longer-established platforms.
The Approach
Carving out a credible, differentiated position in a skeptical market
Marketri's first priority was carving out a position the platform didn't have yet: a credible, differentiated place in a market physicians and practices were already skeptical of.
By 2026, the platform's growth had created a new problem: physicians and candidates couldn't get a clear, consistent answer on what partnership and equity looked like, and recruiting had become as competitive as growing the platform itself. Marketri conducted a recruitment due diligence and developed a strategic marketing plan that diagnosed that gap and set the strategy to close it, then built a "Path to Partnership" toolkit to give physicians, recruiters, and candidates a consistent way to talk about partnership.
Taking a Strategic Approach
A five-phase program built for national scale
Over three years, the partnership scaled from foundational brand work into a full demand, content, and recruitment engine.
Brand & GTM Strategy
Marketri conducted due diligence and defined a differentiated brand position for the platform. That work became the go-to-market plan that launched it into the cardiology market.
Website & CRM Buildout
The team redesigned the website and implemented HubSpot as the CRM and marketing automation platform. That work was paired with an always-on content program, including press releases, blogs, and an annual cardiology outlook guide.
People-First LinkedIn Strategy
Marketri shifted LinkedIn from an announcement board into a storytelling channel. New formats included a Leadership Spotlight series, physician and executive video interviews, and metrics-driven infographics built around the platform's mission.
Channel & PR Expansion
To reach new audiences, the team launched a company podcast, email newsletter, PR strategy, and events strategy.
Scaling Precision & Visibility
With the brand established, the team began scaling account-based marketing in priority states, investing in AI search optimization, and launching the platform's first internal physician conference.
The Results
Two years of brand-building becomes the answer AI gives physicians
#1
Ranked in ChatGPT for physician-led cardiology platforms in the US
The content and PR engine Marketri built gave AI search tools the material to pull from and cite. The 2026 investment in dedicated AI search optimization built on that foundation, turning two years of brand-building into the answer AI tools give physicians and practices researching who leads in cardiology care.
667%
Of 2025 lead goal achieved
+110%
More LinkedIn engagement than competitors
+78%
Increase in website sessions, 2025 vs. 2024
Marketri has been an invaluable partner for our business, providing exceptional fractional CMO services that have truly elevated our marketing efforts. From strategy development to execution and deep insights based on data, their expertise has helped us move the needle in a positive direction, significantly increasing our company's visibility. Their team is incredibly knowledgeable and insightful, and what sets them apart is how deeply they care about our success as though they are part of our own team. They are true marketing team extenders, seamlessly integrating into our operations and ensuring we have a clear, actionable plan in place.
Chief of Staff & Director of Logistics, National Cardiology Platform, 2024
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