What is a Fractional CMO (Part 2)
By Deb Andrews
Originally Published October 2020
Everyone at Marketri has something different to bring to the table, and our clients get the benefit of that collaboration, marketing knowledge, and mind share. When thinking about the two CMO models – in-house CMO, or outsourced Fractional CMO and marketing consulting firm – there’s no right or wrong and no good or bad. It’s really what’s right for any particular organization.
How Marketing Consulting Firms Can Fuel High-Growth Companies
For high-growth companies, we tend to think that the type of model used by marketing consulting firms is more effective. In Year One of your marketing, you need to focus on building your marketing infrastructure. In Year Two, you’re really pushing the pedal for demand generation and lead generation. In Year Three, you’re starting to work towards optimizing analytics and measurement. All of these different phases of marketing require different expertise and perspectives.
No one person has all the answers. That’s why embracing the fractional CMO and marketing consulting firm combination in a high-growth scenario is a good option. You can really leverage different perspectives and skill sets, specific to what you need to drive toward your growth objectives at any moment in time.
Learn more about marketing consulting firms and staffing the marketing function.
Thanks for watching and/or reading! If you’re interested in marketing department structure, we invite you to download our free guide to learn more:
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