Marketing Department Structure Consulting
If you’ve tried to power up your internal marketing department or outsourced the job without success, Marketri can find the right structure for your goals.
Marketing Department Structure Consulting
If you’ve tried to power up your internal marketing department or outsourced the job without success, Marketri can find the right structure for your goals.
Align marketing strategy and talent.
Companies often approach Marketri because their current marketing structure isn’t working. We provide a marketing department assessment to evaluate how your current structure fits company needs. Then, we deliver actionable recommendations to turn your marketing department into a profit center.
We begin by understanding our clients’ strategic growth goals and reviewing existing marketing strategies, programs, and technology. Our assessment and recommendation may include:
- Marketing Best Practices Workshop
- Company Leadership Interviews
- Marketing Technology Review
- Marketing Skills Assessment
- Detailed Optimization Recommendations
- Marketing Team Position Descriptions
- Optional: Internal Hire Interview Support
Optimize your marketing department structure.
Discovery
The Discovery phase includes interviews with the executive team to understand their expectations of and current satisfaction levels with the marketing function.
The End Result
A documented understanding of the gap between the current state of the marketing function/department and an optimal future state. Key skills needed are identified.
Assessment
Using two proprietary assessment tools, our consultants assess the soft and hard skills of any internal marketing talent. We also evaluate the performance of sub-contractors and how well all of the marketing talent works together.
The End Result
A documented report on the skills and performance levels of current in-house and outsourced marketing talent. Skills gaps are identified.
Recommendations
With our Discovery and Assessment completed, Marketri creates a clear roadmap on the optimization of the marketing department.
The End Result
Marketri’s Recommendations will include an organization chart of a marketing department that maps to company goals and specific actions that are needed to move the function from where it is today to the optimal state. We also include clear position descriptions for internal and external team members.
Optional: Recruiting / Outsourcing
Marketri is a full-service outsourced marketing provider. We can offer recommendations on how we can cost-effectively close skills gaps where a full-time hire isn’t necessary or prudent. We can also assist with recruiting internal marketing hires.
The End Result
An optimized marketing department ready to deliver profitable growth to meet our client’s goals.
Marketri sets the gold standard for Strategic Marketing Plans through:
Guide to Structuring Your Marketing Department
Most B2B marketing strategies underperform. Learn the processes and considerations behind establishing an effective marketing team.
Strategic Marketing Consulting
Marketri aligns marketing and sales strategies and integrates technologies, processes, and talent to empower aggressive company growth.
Rise above the crowd. We practice differentiation, segmentation, and laser-sharp implementation. Marketri will help you break through all the noise and win.
Marketing plans must be implemented to drive results. We direct the execution of our strategic marketing plans for clients who want full service and goal achievement.
Create a strong, revenue-generating team.
B2B Marketing Resources
Manufacturing Case Study
Download Manufacturing Case Study Learn how Marketri helped a packaging company that was already an established leader in the coffee industry break into the spirits
Engineering Firms Case Study
Download Case Study: Marketing for Engineering Firms See how Marketri drove measurable revenue for an engineering firm. Engineering firms often struggle to develop strategic marketing
Financial Services Case Study
Download Financial Services Case Study Learn how Marketri helped a young financial services firm exceed their marketing ROI by 260% and develop a strategic, multi-channel
The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.