Marketing Transformation Consulting

If you’ve tried to power up your internal marketing department or outsourced the job without success, Marketri can find the right structure for your goals.

waterfall

Marketing Transformation Consulting

If you’ve tried to power up your internal marketing department or outsourced the job without success, Marketri can find the right structure for your goals.

Align marketing strategy and talent.

Companies often approach Marketri because their current marketing structure isn’t working. We provide a marketing department assessment to evaluate how your current structure fits company needs. Then, we deliver actionable recommendations to turn your marketing department into a profit center. 

We begin by understanding our clients’ strategic growth goals and reviewing existing marketing strategies, programs, and technology. Our assessment and recommendation may include:

  • Marketing Best Practices Workshop
  • Company Leadership Interviews
  • Marketing Technology Review
  • Marketing Skills Assessment
  • Detailed Optimization Recommendations
  • Marketing Team Position Descriptions
  • Optional: Internal Hire Interview Support

Optimize your marketing department structure.

icon

Discovery

The Discovery phase includes interviews with the executive team to understand their expectations of and current satisfaction levels with the marketing function. 

The End Result

A documented understanding of the gap between the current state of the marketing function/department and an optimal future state. Key skills needed are identified.

icon

Assessment

Using two proprietary assessment tools, our consultants assess the soft and hard skills of any internal marketing talent. We also evaluate the performance of sub-contractors and how well all of the marketing talent works together.

The End Result

A documented report on the skills and performance levels of current in-house and outsourced marketing talent. Skills gaps are identified.

icon

Recommendations

With our Discovery and Assessment completed, Marketri creates a clear roadmap on the optimization of the marketing department. 

The End Result

Marketri’s Recommendations will include an organization chart of a marketing department that maps to company goals and specific actions that are needed to move the function from where it is today to the optimal state. We also include clear position descriptions for internal and external team members.

icon

Optional: Recruiting / Outsourcing

Marketri is a full-service outsourced marketing provider. We can offer recommendations on how we can cost-effectively close skills gaps where a full-time hire isn’t necessary or prudent. We can also assist with recruiting internal marketing hires.

The End Result

An optimized marketing department ready to deliver profitable growth to meet our client’s goals.

Marketri sets the gold standard for Strategic Marketing Plans through:

Experience

Marketri’s vast experience in building Lead Generation programs for a variety of industries makes for an invaluable asset to your team and top line.

Expertise

We understand your buyers close enough to meet them where they’re at in their buying journey, the right way.

Education

We work to educate business owners and teams so they can be capable marketers, gain new skills, and create programs that align internal teams.

Guide to Structuring Your Marketing Department

Guide to Structuring Your Marketing Department

Most B2B marketing strategies underperform. Learn the processes and considerations behind establishing an effective marketing team. 

Strategic Marketing Consulting

Marketri aligns marketing and sales strategies and integrates technologies, processes, and talent to empower aggressive company growth.

Rise above the crowd. We practice differentiation, segmentation, and laser-sharp implementation. Marketri will help you break through all the noise and win.

Marketing plans must be implemented to drive results. We direct the execution of our strategic marketing plans for clients who want full service and goal achievement.

We are fortunate to have Marketri working closely with us on our strategic marketing efforts. They understand both the possibilities and potential of digital marketing as well as the needs of a company to grow at its own pace into a full digital platform. Marketri is driving us steadily in the right direction.

CEO & Founder

The branding deliverables exceeded expectations and are an accurate depiction of the partner’s business. What’s more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresc-co System USA

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

 
 

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

 
 

Ron Stupl

SVP & COO, Due Diligence Firm

I was promoted this year to a role that requires more focus on sales, and my organization connected me with Debra to help me develop my focus and effectiveness in the market. I found her to be warm, knowledgeable, encouraging, and an attentive listener. By asking the right questions and providing just enough (but not too much) structure to our work together, she helped me to realize interests and opportunities, and identify strategies that I hadn't been using. I would recommend Debra to anyone who needs a thinking partner in sales. and marketing, regardless of industry

Carey Gallagher

Principal, CFAR

I had the pleasure of collaborating with Marketri on a website relaunch and ancillary collateral for our shared client. From the first phone call, I was impressed by Deb’s growth marketing insights and outstanding client relationship management. Marketri’s messaging statement and other assets served as invaluable resources throughout my drafting process.

During revisions, Deb’s strategic suggestions focused our targeting and strengthened the copy. I leave this first Marketri collaboration with greater confidence in my communication skills, both on creative presentation calls and in delivering written B2B marketing messages. Deb has a calming, positive, professional manner and consistently goes above and beyond.

Jackie Julie

Content Candy

Marketri set the foundation for a solid marketing strategy and helped the client implement useful platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with the client’s team.

Suzi Sosa

Co-Founder & CEO, Verb Inc.

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresco Systems USA Inc.

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The branding deliverables exceeded expectations and are an accurate depiction of the partner's business. What's more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

Marketri drove fantastic results. Their email marketing efforts saw a substantial ROI, and their SEO initiatives have significantly boosted the client’s search rankings. They’re able to move quickly while delivering extremely effective marketing materials. They’re a highly-skilled, data-driven team.

David Lewis

CEO, 8020 Consulting

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

Ron Stupi

SVP & COO, Due Diligence Firm

I was referred to Debra through a friend/colleague and as advertised, she has been excellent in helping me identify gaps in my marketing strategy and how to engage my audience better. She's been very attentive to what Anthem is trying to accomplish and building a long-term strategy to help us get our message out. I would highly recommend Debra to anyone looking for a fresh, considerate approach to their strategy.

Scott Smith

Co-Founder and Managing Director, Alpha Infrastructure Partners, LLC

Debbie is a triple marketing threat, with the passion, the strategic thinking, and the experience to coach marketing departments to superstardom. She is a breath of fresh air to A/E/C firms that struggle with the sheer breadth and complexity of today's marketing landscape.

Kate Neilson

Director of Marketing Operations, Hound Labs

Create a strong, revenue-generating team.

B2B Marketing Resources

Life Sciences Case Study

Download CASE STUDY Life sciences engineering firm builds the right marketing foundations for targeted growth Before approaching Marketri, specialized engineering firm Modality Solutions was experiencing

Read More

Subscribe to Our Newsletter