Marketing Department Transformation Guide
Companies that are serious about driving revenue recognize that marketing must directly contribute to their growth goals by generating a…
Marketing Department Structure Consulting
With the right structure, your marketing department can
become a true revenue generator. Our B2B consultants help
make it happen.
Create a marketing function
that’s up to
the challenge.
Traditional in-house marketing departments are no match for the rigors of modern marketing. Gone are the days when a lean team of marketing generalists could do it all. Yet, you probably don’t have the budget to hire all the specialists it takes to power up your marketing and drive measurable results.
Marketri helps you structure a marketing function that’s an effective, efficient, machine driving impact—while still leaving you plenty of budget to execute your plan.
We assess the current state of your department, help you envision the future state, and identify key gaps in skills and experience. Then we build a fractional or hybrid marketing team structure that’s cost-effective, agile, and equipped to create, execute and optimize go-to-market plans that deliver a high ROI.
Unlock Your Strategic Advantage and Gain a
Competitive Edge
Align your marketing infrastructure for maximum results. Marketri’s B2B consultants
will assist you in identifying and implementing the ideal organizational function, ensuring your marketing
is well positioned to differentiate your brand and drive a high ROI.
Get the right talent in
the right seats.
Based on your goals, your strategy, and where you are in your marketing journey, we recommend which roles to hire in-house vs which to outsource, ensuring you have the right mix of marketing strategists and tactical experts. We use proprietary tools to assess the readiness and fit of your current staff and subcontractors. Then we develop an organizational chart that identifies the optimal marketing department structure and talent to achieve your marketing goals, with detailed role definitions.
You’ll walk away with a clear,
actionable roadmap that sets up
your marketing department to outperform.
Level Up Your Marketing Team.
Your marketing talent
aligns with your goals.
You’re hiring internal staff more strategically and outsourcing roles you don’t need full time.
Your marketing budget
is optimized.
By using your marketing salary budget more thoughtfully, you free up more resources for marketing execution that drives results.
Your marketing
structure is more agile.
You gain the flexibility to adjust to changing conditions, so you’re always leveraging the right talent at the right time.
B2B Marketing Resources
Marketing Department Transformation: Why Growth-Minded Companies Are Making the Move
There’s no shortage of expert advice on the digital transformation of marketing—evolving away from traditional marketing techniques and adopting digital…
How to Structure Your Marketing Department (Part 1)
Structuring a modern-day marketing department can come with a number of unique challenges and pain points. The first is understanding two types…
Our Clients Say It All
We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.
Gary Hutchinson
President, Modality Solutions
It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.
James Street
CEO, Epoch Solutions Group
Marketri set the foundation for a sold marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.
Suzi Sosa
CEO & Founder, Verb Inc.
Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals,” says Holly Johnson, chief of staff. “We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.
Holly Johnson
Chief of Staff, Chesapeake Corporate Advisors
B.F. Saul Insurance has worked with Deb Andrews, Katie Bergmann and the Marketri team for the last few years. Their expertise ranges from website/SEO, branding, ad campaigns, and events. I would highly recommend them – smart team with amazing ideas, proactive advice centered around the ROI, great listening skills, accountable, and a willingness to think outside of the box. Consummate professionals.
Jason Jones
President, B.F. Saul Insurance
Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.
Vince De Leon
Chief Technologist, Scrubbed
We’ve worked closely with the CEO, Deb Andrews, as well as a member of her very knowledgeable team. The company I previously worked for hired on Marketri as a fractional CMO to design and implement an effective marketing program to boost brand awareness and bring in new clients. Not only that, they acted as mentors to me (Marketing Coordinator at the time) and it was the best experience for my professional career. I would recommend them for any company open to starting or transforming their marketing program!
Dejah Knox
Marketing Manager, B.F. Saul Insurance
Marketri’s due diligence, insight, and strategies have been a beacon for us to showcase our services. Their redesign of our website and modifications to our CRM were handled with tenacity and a forward-thinking structure—both are great examples of their commitment to clients and strategies that bolster the client’s goals. All of this has made them a valued extension of UC Alternative.
UC Alternative