Marketing Analytics & Optimization

Marketri brings you in-depth reporting on leads, opportunities, and revenue—connecting data from a variety of tools for a comprehensive look at marketing efforts…and more importantly, marketing results. 

people collaborating

Marketing Analytics and Optimization

A critical component of profit-center marketing is measuring the leads, opportunities, and revenue created by marketing campaigns and initiatives. Marketri brings you in-depth reporting, connecting data from a variety of tools for a comprehensive look at marketing efforts…and more importantly, marketing results.

Tap robust reporting that showcases true ROI.

Marketing Funnel

Identify Key Measures

Marketri’s analytical capabilities enable us to focus on the metrics that matter most in achieving your goals.

Marketing must be more than a list of activities. It should be a carefully crafted effort where all of the components work together to drive results. Marketri approaches measurement holistically to see what combination of initiatives are driving the most awareness, engagement, and consideration.

 

What are your key measures?

Marketing action plan on a laptop

Review Dynamic Dashboards

It’s challenging to glean insights from data that’s coming from siloed sources. Marketri’s custom Tableau dashboards pull data from various platforms into a single view.  

Do you wonder how your content strategy and efforts are driving new leads and customers? Can you say with confidence that one marketing channel has a better impact than another? Marketri answers these questions and allocates resources accordingly.

Ready to maximize ROI?

Marketing action plan on a laptop

Optimize Marketing Programs

Marketing is so much more than a numbers game. Gone are the days of massive direct mail or email blasts, creating social posts just to be seen, and endless amounts of content with no insight.

Doing “more” is not the benchmark of a best-in-class marketing function. Using our proprietary dashboards, Marketri identifies areas of improvement and creates optimization plans. We pinpoint what is working and adjust marketing plans accordingly. 

Work smarter, not harder.

Marketing Strategy

Analytics are just one piece of the puzzle. Explore the other pieces of our strategic marketing function.

We are fortunate to have Marketri working closely with us on our strategic marketing efforts. They understand both the possibilities and potential of digital marketing as well as the needs of a company to grow at its own pace into a full digital platform. Marketri is driving us steadily in the right direction.

CEO & Founder

The branding deliverables exceeded expectations and are an accurate depiction of the partner’s business. What’s more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresc-co System USA

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

 
 

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

 
 

Ron Stupl

SVP & COO, Due Diligence Firm

I was promoted this year to a role that requires more focus on sales, and my organization connected me with Debra to help me develop my focus and effectiveness in the market. I found her to be warm, knowledgeable, encouraging, and an attentive listener. By asking the right questions and providing just enough (but not too much) structure to our work together, she helped me to realize interests and opportunities, and identify strategies that I hadn't been using. I would recommend Debra to anyone who needs a thinking partner in sales. and marketing, regardless of industry

Carey Gallagher

Principal, CFAR

I had the pleasure of collaborating with Marketri on a website relaunch and ancillary collateral for our shared client. From the first phone call, I was impressed by Deb’s growth marketing insights and outstanding client relationship management. Marketri’s messaging statement and other assets served as invaluable resources throughout my drafting process.

During revisions, Deb’s strategic suggestions focused our targeting and strengthened the copy. I leave this first Marketri collaboration with greater confidence in my communication skills, both on creative presentation calls and in delivering written B2B marketing messages. Deb has a calming, positive, professional manner and consistently goes above and beyond.

Jackie Julie

Content Candy

Marketri set the foundation for a solid marketing strategy and helped the client implement useful platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with the client’s team.

Suzi Sosa

Co-Founder & CEO, Verb Inc.

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresco Systems USA Inc.

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The branding deliverables exceeded expectations and are an accurate depiction of the partner's business. What's more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

Marketri drove fantastic results. Their email marketing efforts saw a substantial ROI, and their SEO initiatives have significantly boosted the client’s search rankings. They’re able to move quickly while delivering extremely effective marketing materials. They’re a highly-skilled, data-driven team.

David Lewis

CEO, 8020 Consulting

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

Ron Stupi

SVP & COO, Due Diligence Firm

I was referred to Debra through a friend/colleague and as advertised, she has been excellent in helping me identify gaps in my marketing strategy and how to engage my audience better. She's been very attentive to what Anthem is trying to accomplish and building a long-term strategy to help us get our message out. I would highly recommend Debra to anyone looking for a fresh, considerate approach to their strategy.

Scott Smith

Co-Founder and Managing Director, Alpha Infrastructure Partners, LLC

Debbie is a triple marketing threat, with the passion, the strategic thinking, and the experience to coach marketing departments to superstardom. She is a breath of fresh air to A/E/C firms that struggle with the sheer breadth and complexity of today's marketing landscape.

Kate Neilson

Director of Marketing Operations, Hound Labs

We understand your business.

Reporting is just one part of what we do – but it’s one of the most integral pieces to transforming your marketing function from cost-center to profit-center. 

Marketing Analytics Resources

Life Sciences Case Study

Struggling to make moves with only a small presence on social media and a budding contact list, Modality wanted to revamp its marketing program. Discover how this life sciences engineering firm builds the right marketing foundations for targeted growth.

Read More

Subscribe to Our Newsletter