Lead Generation Plans for B2B Businesses

Marketri works to fill your revenue funnels with qualified leads that fit your ideal client profiles. We learn your buyers’ journeys and develop high-impact campaigns to attract, engage, and convert prospective customers.

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Lead Generation Plans for B2B Businesses

Marketri works to fill your revenue funnels with qualified leads that fit your ideal client profiles. We learn your buyers’ journeys and develop high-impact campaigns to attract, engage, and convert prospective customers.

Develop a long-term lead generation plan.

Stop investing in short-term, one-and-done sales pushes with uncertain outcomes. Marketri starts the strategic lead generation engine by profiling your ideal buyers and identifying which attributes of your value proposition will move them to convert. 

We then leverage content marketing strategies to educate buyers on their challenges, monitor predictable indicators of their intent to buy, and capitalize on those indicators as we lead them down the funnel. 

  • Content Marketing Strategies
  • Paid Search Strategies
  • Email Marketing Management
  • Public Relations Strategies
  • Marketing Automation Strategy
  • Social Media Management
  • Lead Nurturing Strategy
  • Sales Enablement and Collateral

Here's how we attract the right kinds of leads.

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Discovery

In the Discovery process, Marketri conducts client interviews and audits your buyer personas for a clear look at the buyer journey. We also assess and optimize current marketing initiatives.

The End Result

A list of prioritized target audiences, their challenges, and recommendations on improving current marketing efforts. 

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Planning

With personas prioritized, Marketri develops a plan for reaching these prospects where they’re at in their buyer journey across a variety of channels.  

The End Result

A fully developed channel strategy that addresses the buying stages of each target market. This plan includes content, PPC, social media, email strategy, PR recommendations, and more. 

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Infrastructure

Marketri recommends a marketing technology stack that facilitates a full pipeline of leads and lead management in a highly cost-effective manner. 

The End Result

Clear marketing technology recommendations that can include CRM, marketing automation, marketing measurement, and ABM software.

Outreach & Management

After launching your lead generation program, Marketri continues to optimize lead nurturing efforts. Our strategists pay careful attention to KPIs to ensure that resources are being used wisely, driving down the cost per lead and elevating the marketing ROI. 

The End Result

A turnkey solution—from discovery and planning to scaling and execution—to drive ROI, increase effectiveness, and keep your marketing journey profitable.

Create a smart, scalable lead generation program that increases ROI.

Learn how Marketri helped a packaging company that was already an established leader in the coffee industry break into the spirits industry with a robust marketing program, resulting in a 285% increase in traffic and significant improvements in lead generation.

Marketri sets the gold standard for Strategic Marketing Plans through:

Experience

Marketri’s vast experience in building lead generation programs for a variety of industries makes for an invaluable asset to your team and top line.

Expertise

We understand your buyers close enough to meet them where they’re at in their buying journey, the right way.

Education

We work to educate business owners and teams so they can be capable marketers, gain new skills, and create programs that align internal teams.

Everything you need to be strategic.

Marketri aligns marketing and sales strategies and integrates technologies, processes, and talent to empower aggressive company growth.

Rise above the crowd. We practice differentiation, segmentation, and laser-sharp implementation. Marketri will help you break through all the noise and win.

Marketing plans must be implemented to drive results. We direct the execution of our strategic marketing plans for clients who want full service and goal achievement.

The branding deliverables exceeded expectations and are an accurate depiction of the partner’s business. What’s more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresc-co System USA

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

 
 

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

 
 

Ron Stupl

SVP & COO, Due Diligence Firm

Outsourced marketing means elevated expertise.

Marketri plugs in the right resources for your business, including the right industry expertise and specialist to enhance your campaigns.

B2B Marketing Resources

Marketing Funnel

Manufacturing Case Study

Download Manufacturing Case Study Learn how Marketri helped a packaging company that was already an established leader in the coffee industry break into the spirits

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Engineering Firms Case Study

Download Case Study: Marketing for Engineering Firms See how Marketri drove measurable revenue for an engineering firm. Engineering firms often struggle to develop strategic marketing

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Financial Services Case Study

Download Financial Services Case Study Learn how Marketri helped a young financial services firm exceed their marketing ROI by 260% and develop a strategic, multi-channel

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