Additional B2B Marketing Resources for Navigating Coronavirus

BLOG: Don’t Let Marketing Disappear in a Crisis

COVID-19 has everyone spinning. For leaders ready to take their companies to the next level, investing in marketing is a brave step worth taking. When business-as-usual isn’t really an option, it’s a great opportunity to plan for business-as-it-could-be. Read more.

BLOG: Aligning Sales and Marketing Strategies in a Hurry

Your 2020 revenue projections are obsolete. Regardless of whether the business impacts of COVID-19 on the B2B sales profession are short-term or long-term, you need to work toward (virtually) aligning sales and marketing strategies sooner than later. Read more.

VIDEO: A Conversation on Pivoting in the Wake of COVID-19 with B2B Marketing Professional, Brian Hansford

Recently, Debra Andrews had the chance to (virtually) sit down with Brian Hansford, Director of Demand Generation at MediaPro and 20-year veteran in B2B marketing, to pick his brain on what pivots he’s made and lessons learned while marketing through the COVID-19 pandemic. Listen to the interview here. 

BLOG: Should My Organization Outsource Marketing?

As a business owner or leader, deciding to outsource marketing is probably something you need an answer to right now. Many companies had to make difficult, yet necessary staff cuts as a result of COVID-19. Now that we are starting to see a light at the end of the tunnel, CEOs need to plan for what’s next. Read more.

BLOG: Is Marketing Services During a Crisis “Ambulance Chasing?”

COVID-19 has created a surplus for many services (e.g., air travel and hospitality), while creating excess demand for other services (e.g., healthcare). Which leads to the central question of this blog: “Should companies offering needed services at market rates hold back on marketing outreach for fear of being viewed as ambulance chasers?” Read more.

ARTICLE: Shaping the Direction of Your Marketing Program During a Crisis

CEO Blog Nation on “Why Marketing Should Not Disappear During a Crisis.” By taking the right steps now, you can shore up your marketing plans, content, and infrastructure so you’re ready to hit the ground running when the time is right. It’s not just a nice idea; it may make the difference between surviving and thriving. Read more.

SURVEY: How COVID-19 is Changing how B2B Buyers and Sellers Interact

New survey from McKinsey & Company reveals how companies are evolving due to the coronavirus impact.