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Strategic Marketing Plans

3 Key Benefits of a Marketing Plan

If you’ve clicked on the link for this post, you’re probably considering the creation of a marketing plan and wondering if the juice is worth the squeeze. Or maybe you’re...

July 2, 2020
Topics: Marketing Plans & Strategy, Strategic Marketing Plans

[VIDEO] How a Fractional CMO Works: Getting Started with a Marketing Consulting Firm

The first steps of working with a Fractional CMO and marketing consulting firm are the most important to the relationship, as this is when the foundation of your marketing program...

May 12, 2020
Topics: B2B Strategy, Fractional CMO, Marketing Departments, Strategic Marketing Consulting, Strategic Marketing Plans

Should My Organization Outsource Marketing?

This is a big question a lot of CEOs face when growing their company. As a business owner or leader, deciding to outsource marketing is probably something you need an...

April 28, 2020
Topics: B2B Marketing Planning, B2B Strategy, Featured, Marketing Plans & Strategy, Profit Center Marketing, Strategic Marketing Plans
building blocks stacked

How to Build A Strategic Marketing Plan. Part 2: Focusing Your Marketing Approach

Motivational speakers often tell us to “Think Big.” The same mantra can be useful in successful marketing. You may be surprised, however, that this second blog on strategic marketing planning...

April 16, 2020
Topics: B2B Marketing Planning, B2B Strategy, Featured, Marketing Plans & Strategy, Profit Center Marketing, Strategic Marketing Plans

Aligning Sales and Marketing Strategies in a Hurry

Your 2020 revenue projections are obsolete. Regardless of whether the business impacts of COVID-19 on the B2B sales profession are short-term or long-term, you need to work toward (virtually) aligning...

April 7, 2020
Topics: Featured, Marketing Departments, Marketing Plans & Strategy, Profit Center Marketing, Strategic Marketing Consulting, Strategic Marketing Plans

How to Build A Strategic Marketing Plan. Part 1: Building the Foundation

If someone told you they were building their home over a swamp or sinkhole, would you stop them? I hope so. It’s too shaky a foundation for long-term success. However,...

April 3, 2020
Topics: B2B Marketing Planning, B2B Strategy, Featured, Marketing Plans & Strategy, Profit Center Marketing, Strategic Marketing Plans

How to Build a Go-To-Market Plan & Why You Want One

There’s a quote I like: “A goal without a plan is just a wish.” When it comes to marketing, you’ll need more than one plan to accomplish the goals of...

March 31, 2020
Topics: B2B Marketing Best Practices, B2B Marketing Planning, B2B Strategy, Fractional CMO, Marketing Plans & Strategy, Strategic Marketing Consulting, Strategic Marketing Plans

Is Marketing Services During a Crisis “Ambulance Chasing?”

The response to COVID-19 has felt alien to a certain extent. Hospitals assembling tents. Walmart and CVS creating pop-up testing drive-throughs. Grocery stores scrambling to keep basic necessities on the...

March 16, 2020
Topics: B2B Marketing Best Practices, B2B Marketing Planning, B2B Strategy, Featured, Marketing Plans & Strategy, News, Strategic Marketing Consulting, Strategic Marketing Plans

How to Build a Strong Sales and Marketing Strategy

You can’t pick your family. And like reluctant siblings, sales and marketing aren’t always happy about having to share responsibility for driving revenue. Building a strong sales and marketing strategy...

March 5, 2020
Topics: Marketing Plans & Strategy, Strategic Marketing Consulting, Strategic Marketing Plans
Frustrated Man without a Strategic Marketing Plan

The Seven-Step Process for Strategic Marketing Planning

A brilliant business plan does not a magnificent marketing plan make. Too often organizations leap from a solid idea of their product or service to doing marketing. This leads to...

February 27, 2020
Topics: B2B Marketing Planning, B2B Strategy, Featured, Marketing Plans & Strategy, Profit Center Marketing, Strategic Marketing Plans
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