3 Key Benefits of a Marketing Plan
If you’ve clicked on the link for this post, you’re probably considering the creation of a marketing plan and wondering if the juice is worth the squeeze. Or maybe you’re...
Strategic Marketing Plans
[VIDEO] How a Fractional CMO Works: Getting Started with a Marketing Consulting Firm
The first steps of working with a Fractional CMO and marketing consulting firm are the most important to the relationship, as this is when the foundation of your marketing program...
Should My Organization Outsource Marketing?
This is a big question a lot of CEOs face when growing their company. As a business owner or leader, deciding to outsource marketing is probably something you need an...
How to Build A Strategic Marketing Plan. Part 2: Focusing Your Marketing Approach
Motivational speakers often tell us to “Think Big.” The same mantra can be useful in successful marketing. You may be surprised, however, that this second blog on strategic marketing planning...
Aligning Sales and Marketing Strategies in a Hurry
Your 2020 revenue projections are obsolete. Regardless of whether the business impacts of COVID-19 on the B2B sales profession are short-term or long-term, you need to work toward (virtually) aligning...
How to Build A Strategic Marketing Plan. Part 1: Building the Foundation
If someone told you they were building their home over a swamp or sinkhole, would you stop them? I hope so. It’s too shaky a foundation for long-term success. However,...
How to Build a Go-To-Market Plan & Why You Want One
There’s a quote I like: “A goal without a plan is just a wish.” When it comes to marketing, you’ll need more than one plan to accomplish the goals of...
Is Marketing Services During a Crisis “Ambulance Chasing?”
The response to COVID-19 has felt alien to a certain extent. Hospitals assembling tents. Walmart and CVS creating pop-up testing drive-throughs. Grocery stores scrambling to keep basic necessities on the...
How to Build a Strong Sales and Marketing Strategy
You can’t pick your family. And like reluctant siblings, sales and marketing aren’t always happy about having to share responsibility for driving revenue. Building a strong sales and marketing strategy...
The Seven-Step Process for Strategic Marketing Planning
A brilliant business plan does not a magnificent marketing plan make. Too often organizations leap from a solid idea of their product or service to doing marketing. This leads to...
