Better Marketing May Be the Key to Boosting Your PE Portfolio Companies’ Growth
If you run a private equity (PE) group and you’ve bought portfolio companies in the last couple of years, chances are you paid hefty multiples.
Part of profit-center marketing is the ability to tie the marketing to the profit. Marketri brings you in-depth reporting, connecting data from a variety of tools for a comprehensive look at marketing efforts…and more importantly, marketing results.
Part of profit-center marketing is the ability to tie the marketing to the profit. Marketri brings you in-depth reporting, connecting data from a variety of tools for a comprehensive look at marketing efforts…and more importantly, marketing results.
If you run a private equity (PE) group and you’ve bought portfolio companies in the last couple of years, chances are you paid hefty multiples.
Growth-minded companies that are serious about generating revenue know they can’t get the job done without a well-developed strategic marketing plan. After all, you wouldn’t
Just like you wouldn’t set out on a cross-country journey without a plan, you shouldn’t set out on a marketing journey without a plan. But
If you’ve clicked on the link for this post, you’re probably considering the creation of a marketing plan and wondering if the juice is worth
The first steps of working with a Fractional CMO and marketing consulting firm are the most important to the relationship, as this is when the
This is a big question a lot of CEOs face when growing their company. As a business owner or leader, deciding to outsource marketing is
Motivational speakers often tell us to “Think Big.” The same mantra can be useful in successful marketing. You may be surprised, however, that this second
Your 2020 revenue projections are obsolete. Regardless of whether the business impacts of COVID-19 on the B2B sales profession are short-term or long-term, you need
If someone told you they were building their home over a swamp or sinkhole, would you stop them? I hope so. It’s too shaky a
There’s a quote I like: “A goal without a plan is just a wish.” When it comes to marketing, you’ll need more than one plan
Find your path to marketing ROI. Talk to a Marketri expert to learn how we can make your marketing function into a predictable lead-generation funnel.