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Profit Center Marketing

table overview of marketing budget planning

Demystifying the Marketing Budget Decision

In many B2B companies, the marketing budgeting process goes something like this: Around September or October, the head of marketing (and every other department head) receives a copy of the...

October 7, 2020
Topics: B2B Marketing Planning, Marketing Plans & Strategy, Profit Center Marketing
return on investment for marketing activities - blog hero image

Shouldn’t all Marketing Programs Generate a Return? From Cost to Profit Center Marketing

Making the move from cost to profit center marketing is not an overnight switch, it’s a journey. In this post I’ll define the various stages of a typical B2B marketing...

August 6, 2020
Topics: Featured, Profit Center Marketing
fractional pieces on paper

What Is Fractional Marketing and Why Is It Ideal for Middle Market Companies?

What do you picture when you close your eyes and say, “marketing function?” If you’re like most, you picture people – whole human beings – working either alone or in...

May 13, 2020
Topics: Fractional CMO, Marketing Departments, Profit Center Marketing
roi on tablet

[VIDEO] How to Measure Fractional CMO Services

When we’re building a new growth marketing program, we treat it as a machine that we’re building over time, piece by piece. We build blogs, content, case studies, web pages,...

May 7, 2020
Topics: Digital Marketing & Analytics, Fractional CMO, Profit Center Marketing

Should My Organization Outsource Marketing?

This is a big question a lot of CEOs face when growing their company. As a business owner or leader, deciding to outsource marketing is probably something you need an...

April 28, 2020
Topics: B2B Marketing Planning, B2B Strategy, Featured, Marketing Plans & Strategy, Profit Center Marketing, Strategic Marketing Plans
building blocks stacked

How to Build A Strategic Marketing Plan. Part 2: Focusing Your Marketing Approach

Motivational speakers often tell us to “Think Big.” The same mantra can be useful in successful marketing. You may be surprised, however, that this second blog on strategic marketing planning...

April 16, 2020
Topics: B2B Marketing Planning, B2B Strategy, Featured, Marketing Plans & Strategy, Profit Center Marketing, Strategic Marketing Plans

Aligning Sales and Marketing Strategies in a Hurry

Your 2020 revenue projections are obsolete. Regardless of whether the business impacts of COVID-19 on the B2B sales profession are short-term or long-term, you need to work toward (virtually) aligning...

April 7, 2020
Topics: Featured, Marketing Departments, Marketing Plans & Strategy, Profit Center Marketing, Strategic Marketing Consulting, Strategic Marketing Plans

How to Build A Strategic Marketing Plan. Part 1: Building the Foundation

If someone told you they were building their home over a swamp or sinkhole, would you stop them? I hope so. It’s too shaky a foundation for long-term success. However,...

April 3, 2020
Topics: B2B Marketing Planning, B2B Strategy, Featured, Marketing Plans & Strategy, Profit Center Marketing, Strategic Marketing Plans
Frustrated Man without a Strategic Marketing Plan

The Seven-Step Process for Strategic Marketing Planning

A brilliant business plan does not a magnificent marketing plan make. Too often organizations leap from a solid idea of their product or service to doing marketing. This leads to...

February 27, 2020
Topics: B2B Marketing Planning, B2B Strategy, Featured, Marketing Plans & Strategy, Profit Center Marketing, Strategic Marketing Plans
Next Steps

How to Turn Marketing into a Profit Center

Consider these results: a five-fold revenue increase over three years, a 60% increase in ROI for TV advertising investment, saving 15% on marketing while increasing revenue by 1%. Sounds promising...

February 17, 2020
Topics: B2B Marketing Planning, B2B Strategy, Featured, Marketing Plans & Strategy, Profit Center Marketing, Strategic Marketing Plans
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Philadelphia, PA 19103

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