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Private Equity Marketing

private equity blog featured image

Marketing for Private Equity Firms in Low-Tech Industries: What’s the Draw?

When you think of private equity firms, what kind of companies do you envision in their portfolios? Most people picture the high-tech companies of Silicon Valley, SaaS startups, and life...

October 19, 2020
Topics: Featured, Private Equity Marketing
Marketing Strategy

A Look at the Frontier of Private Equity Digital Marketing

For today’s private equity firms, it’s no longer just about relationships and referrals. Modern marketing has brought powerful new tools to the table, and more and more firms are taking...

September 12, 2019
Topics: Digital Marketing & Analytics, Marketing Plans & Strategy, Private Equity Marketing

3 Questions to Ask When Creating a Lead Generation Plan

At Marketri, many of our clients come to us with questions about growing, improving, or creating lead generation plans. They assume we’ll have a magic answer and respond with something...

April 3, 2019
Topics: Fractional CMO, Marketing Plans & Strategy, Private Equity Marketing, Profit Center Marketing

Competitive Advantages of Private Equity Marketing

In private equity, excellence is an artform. Successful firms don’t build strong portfolios by accident. They make thoughtful decisions over years—curating portfolio companies one by one, weighing long-term success, and...

March 12, 2019
Topics: Fractional CMO, Private Equity Marketing
strategic marketing

Lessons on Strategic Marketing Through a Merger

When two companies join either by merger or acquisition, marketing should play a leading role. I speak with firsthand experience having helped EMG, a middle-market commercial real estate services company,...

June 14, 2018
Topics: Marketing Departments, Marketing Plans & Strategy, Private Equity Marketing
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