When you think of private equity firms, what kind of companies do you envision in their portfolios? Most people picture the high-tech companies of Silicon Valley, SaaS startups, and life...
For today’s private equity firms, it’s no longer just about relationships and referrals. Modern marketing has brought powerful new tools to the table, and more and more firms are taking...
At Marketri, many of our clients come to us with questions about growing, improving, or creating lead generation plans. They assume we’ll have a magic answer and respond with something...
In private equity, excellence is an artform. Successful firms don’t build strong portfolios by accident. They make thoughtful decisions over years—curating portfolio companies one by one, weighing long-term success, and...
When two companies join either by merger or acquisition, marketing should play a leading role. I speak with firsthand experience having helped EMG, a middle-market commercial real estate services company,...
