Demystifying the Marketing Budget Decision
In many B2B companies, the marketing budgeting process goes something like this: Around September or October, the head of marketing (and every other department head) receives a copy of the...
Marketing Plans & Strategy
The CEO’s Guide to Modern Marketing
When you choose to embark on a strategic marketing effort, it’s easy to become overwhelmed trying to select the appropriate pieces of the marketing puzzle that will drive growth for...
Topics: B2B Strategy, Marketing Plans & Strategy
A CEO’s Guide to Marketing Terminology
With the end goal of driving business growth, turning your marketing department into a profit center might mean engaging with key players, strategists, and marketing consultants. As a business leader,...
3 Key Benefits of a Marketing Plan
If you’ve clicked on the link for this post, you’re probably considering the creation of a marketing plan and wondering if the juice is worth the squeeze. Or maybe you’re...
What is Tactical Marketing?
What is a winning marketing strategy if nothing comes of it? Enter: tactical marketing. Tactical marketing often plays the role of unsung hero to strategic marketing, but tactical marketing is...
How to Set Marketing Priorities to Drive Your Marketing Rollout Plan
We are in a new world—a sudden shift and a sustained uncertainty. I don’t have to tell you that; you already know it. It’s in the way you navigate your...
Which Letter Will the Economic Recovery Resemble, and How Does That Impact Marketing?
V, U, W, or L? Sadly, Vanna won’t be revealing one of these four letters, which represent how the U.S. economy will rebound from COVID-19 and have significantly different consequences....
Should My Organization Outsource Marketing?
This is a big question a lot of CEOs face when growing their company. As a business owner or leader, deciding to outsource marketing is probably something you need an...
[VIDEO] How to Structure Your Marketing Department Part 2: Why You Need a Strategy Before Making Your First Hire
Building Your Strategy Before Your First Marketing Hire When thinking about how to structure your marketing department, it’s important to create your strategy before making your first hire. In order...
[VIDEO] B2B Marketing Q&A with Brian Hansford
In this B2B Marketing Q&A, Debra Andrews, President and Founder of Marketri, sits down to have a conversation with Director of Demand Generation at MediaPro and experienced marketing professional, Brian...
