Modern marketing holds the key to many companies’ growth kingdoms. CEOs are increasingly realizing its distinct and needed benefits, including scalability, intelligence, measurement capabilities, and a high return on investment....
As companies begin a high-growth period, many can achieve some success in acquiring new customers with one-to-one cold sales calls. But eventually, these efforts start to take up all of...
When it comes to staffing the marketing function, middle-market companies typically enlist a senior leader—a Chief Marketing Officer (CMO)—to develop a strategic, revenue-generating marketing plan and lead its execution. But...
Christine Nurnberger is CMO of Bottomline Technologies, a company that makes complex business payments simple, smart, and secure. She credits a strong relationship with her CEO as one of the keys...
When it comes to staffing the marketing function, there are typically three options: handle it in-house, outsource it, or use a hybrid approach. For B2B companies that hire internal staff,...
The Eccentric Ones. The Ad Men. The Mad Men! The Big Spenders… People have lots of ideas about the marketing department, many of them old stereotypes we can talk about...
While Chief Growth Officer (CGO) isn’t a new role, there’s a good chance that it’s a new role to you. In 2019, Singular studied 700 companies and found that just 14% employed a CGO. With the cross-functional responsibility of creating...
Hiring a Fractional CMO has become more commonplace in recent years, especially for mid-sized B2B companies that need the strategic presence and mindset of a marketing leader but only on...
Engineering firms are run by < drumroll > engineers and tend to communicate like < drumroll > engineers. What do these things mean exactly and, more relevant to this blog...
Because fractional CMOs are an outsourced resource, a lot of clients wonder about how they’ll work with us. What should they expect in terms of communications, and how often will...
