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Marketing Departments

chess pieces

A Few Marketing Org Chart Considerations for New or Early-Stage Departments

Modern marketing holds the key to many companies’ growth kingdoms. CEOs are increasingly realizing its distinct and needed benefits, including scalability, intelligence, measurement capabilities, and a high return on investment....

February 10, 2021
Topics: Marketing Departments
four people waiting in chairs

4 Requirements for Building a Best-in-Class Marketing Function

As companies begin a high-growth period, many can achieve some success in acquiring new customers with one-to-one cold sales calls. But eventually, these efforts start to take up all of...

December 24, 2020
Topics: Marketing Departments
fractional CMO or in-house CMO

In-house vs Outsourced CMO: Which is Right for You?

When it comes to staffing the marketing function, middle-market companies typically enlist a senior leader—a Chief Marketing Officer (CMO)—to develop a strategic, revenue-generating marketing plan and lead its execution. But...

December 1, 2020
Topics: Fractional CMO, Marketing Departments
gears in a machine

When CEOs and CMOs Align, Marketing Becomes a Revenue-Generating Engine

Christine Nurnberger is CMO of Bottomline Technologies, a company that makes complex business payments simple, smart, and secure. She credits a strong relationship with her CEO as one of the keys...

November 13, 2020
Topics: Marketing Departments, Strategic Marketing Consulting

How to Run Your In-house Marketing Like an Efficient, Profitable Agency

When it comes to staffing the marketing function, there are typically three options: handle it in-house, outsource it, or use a hybrid approach. For B2B companies that hire internal staff,...

September 9, 2020
Topics: B2B Marketers, Marketing Departments
assortment of colored pencils - marketing department blog hero image

What Do Marketing Departments Do?

The Eccentric Ones. The Ad Men. The Mad Men! The Big Spenders… People have lots of ideas about the marketing department, many of them old stereotypes we can talk about...

August 25, 2020
Topics: Marketing Departments
Chief Growth Officer blog hero image_view of trees from the ground up

Want to Hire a Chief Growth Officer? Here’s What You Need to Know.

While Chief Growth Officer (CGO) isn’t a new role, there’s a good chance that it’s a new role to you. In 2019, Singular studied 700 companies and found that just 14% employed a CGO. With the cross-functional responsibility of creating...

July 28, 2020
Topics: Marketing Departments
pegs to represent delegation and outsource marketing

Why You Should Hire a Fractional Marketing Director

Hiring a Fractional CMO has become more commonplace in recent years, especially for mid-sized B2B companies that need the strategic presence and mindset of a marketing leader but only on...

June 2, 2020
Topics: Fractional CMO, Marketing Departments, Strategic Marketing Consulting
engineering marketing blog featured image

Why Is Engineering Marketing Such a Hard Sell to Engineers?

Engineering firms are run by < drumroll > engineers and tend to communicate like < drumroll > engineers. What do these things mean exactly and, more relevant to this blog...

May 27, 2020
Topics: B2B Marketing Planning, Manufacturing Company Marketing, Marketing Departments
meeting materials

[VIDEO] How a Fractional CMO Works: Expectations & Communication

Because fractional CMOs are an outsourced resource, a lot of clients wonder about how they’ll work with us. What should they expect in terms of communications, and how often will...

May 18, 2020
Topics: Fractional CMO, Marketing Departments, Strategic Marketing Consulting
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