Marketing Agency vs. Consulting Firm: What’s the Better Choice?
You could use some help in the marketing department. That much you’ve figured out. But now, you’re looking at all the options available, and it’s a bit much. When it...
Marketing Departments
The Top 5 Marketing Pain Points for High Growth Businesses and How to Fix Them
I have been a strategic marketing consultant and Fractional CMO for 17 years and seen a lot of pain. It’s not the kind of ailment that completely cripples a B2B...
Early-Stage CEOs: Read This Before Making Your First Marketing Hire
Most CEOs don’t ever think about marketing until their product, software, or service is approaching launch. At this point, the marketing needs are many—more than most executives know—including, positioning, strategy,...
Topics: Marketing Departments
A Few Marketing Org Chart Considerations for New or Early-Stage Departments
Modern marketing holds the key to many companies’ growth kingdoms. CEOs are increasingly realizing its distinct and needed benefits, including scalability, intelligence, measurement capabilities, and a high return on investment....
Topics: Marketing Departments
4 Requirements for Building a Best-in-Class Marketing Function
As companies begin a high-growth period, many can achieve some success in acquiring new customers with one-to-one cold sales calls. But eventually, these efforts start to take up all of...
Topics: Marketing Departments
In-house vs Outsourced CMO: Which is Right for You?
When it comes to staffing the marketing function, middle-market companies typically enlist a senior leader—a Chief Marketing Officer (CMO)—to develop a strategic, revenue-generating marketing plan and lead its execution. But...
Topics: Fractional CMO, Marketing Departments
When CEOs and CMOs Align, Marketing Becomes a Revenue-Generating Engine
Christine Nurnberger is CMO of Bottomline Technologies, a company that makes complex business payments simple, smart, and secure. She credits a strong relationship with her CEO as one of the keys...
How to Run Your In-house Marketing Like an Efficient, Profitable Agency
When it comes to staffing the marketing function, there are typically three options: handle it in-house, outsource it, or use a hybrid approach. For B2B companies that hire internal staff,...
Topics: B2B Marketers, Marketing Departments
What Do Marketing Departments Do?
The Eccentric Ones. The Ad Men. The Mad Men! The Big Spenders… People have lots of ideas about the marketing department, many of them old stereotypes we can talk about...
Topics: Marketing Departments
Want to Hire a Chief Growth Officer? Here’s What You Need to Know.
While Chief Growth Officer (CGO) isn’t a new role, there’s a good chance that it’s a new role to you. In 2019, Singular studied 700 companies and found that just 14% employed a CGO. With the cross-functional responsibility of creating...
Topics: Marketing Departments
