Marketing and sales may be very different animals, but when you get down to it, they share one critical goal in common: Helping the business generate revenue. Yet, how they...
Growth-minded businesses recognize that traditional marketing structures aren’t set up to deliver the returns they need to achieve their goals. Part 1 of this series explained why many businesses are...
There’s no shortage of expert advice on the digital transformation of marketing—evolving away from traditional marketing techniques and adopting digital strategies and channels that nurture a B2B buyer’s journey more...
You could use some help in the marketing department. That much you’ve figured out. But now, you’re looking at all the options available, and it’s a bit much. When it...
I have been a strategic marketing consultant and Fractional CMO for 17 years and seen a lot of pain. It’s not the kind of ailment that completely cripples a B2B...
Most CEOs don’t ever think about marketing until their product, software, or service is approaching launch. At this point, the marketing needs are many—more than most executives know—including, positioning, strategy,...
Modern marketing holds the key to many companies’ growth kingdoms. CEOs are increasingly realizing its distinct and needed benefits, including scalability, intelligence, measurement capabilities, and a high return on investment....
As companies begin a high-growth period, many can achieve some success in acquiring new customers with one-to-one cold sales calls. But eventually, these efforts start to take up all of...
When it comes to staffing the marketing function, middle-market companies typically enlist a senior leader—a Chief Marketing Officer (CMO)—to develop a strategic, revenue-generating marketing plan and lead its execution. But...
Christine Nurnberger is CMO of Bottomline Technologies, a company that makes complex business payments simple, smart, and secure. She credits a strong relationship with her CEO as one of the keys...
