This is part 2 in our series on measurement-based marketing. Read part one here. Many marketing organizations are task-based, with staff busily engaged in activities that aren’t centered around goals...
It’s tough to be a brand on social media. Most people spend their time engaging with friends, family, colleagues, and entertainers (or influencers) rather than corporate accounts. B2B social media...
At Company A, the head of marketing asks to meet with the CEO to discuss marketing plans for the coming year. He shows the CEO a long list of tasks...
A couple of years ago, as we were auditing Marketri’s various marketing analytics dashboards, we realized we had some questions that our current reporting systems couldn’t answer. At least not...
The ultimate clean up checklist for starting the new year on the right foot When you first launch your site it’s typically lightweight. There aren’t too many images, pages, plugins,...
Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong. – Suhail Doshi, CEO, Mixpanel Strategic marketing and analytics...
Unfortunately, a common reality is that many marketing departments do not have a clear understanding of the performance of all their various marketing campaigns. In fact, according to ITSMA, 74%...
EY, PWC, McKinsey & Company, Bain and many other top tier professional services firms have one thing in common that makes the playing field seemingly unfair for their middle market...
When we’re building a new growth marketing program, we treat it as a machine that we’re building over time, piece by piece. We build blogs, content, case studies, web pages,...
Data driven. Customer insights. Targeted messages. Results. These buzzwords have become commonplace in today’s ever-evolving marketing landscape, where data is everything. The ability to quickly and easily gain insight into...
