The Marketri Blog for B2B Businesses

Learn what it takes to transform your marketing function from a cost center to a profit center with insights from marketing leaders.

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Marketri Blog for B2B Businesses

Part of profit-center marketing is the ability to tie the marketing to the profit. Marketri brings you in-depth reporting, connecting data from a variety of tools for a comprehensive look at marketing efforts…and more importantly, marketing results.

Marketing from the Inside Out: How HR and Marketing Can Align for Success

Your culture doesn’t just impact your hiring and retention; it has a significant effect on your marketing. That’s why it’s vital for your HR and marketing teams to align their efforts and create cohesive messaging that communicates your values and culture in a way that resonates just as well with buyers as it does with employees and job candidates.

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