Abby Gilligan
Marketing extends beyond mere commercial transactions; it is the art of cultivating authentic connections and orchestrating immersive experiences through the refined craft of persuasive communication.
Abby Gilligan is a seasoned Digital Marketing Manager hailing from the picturesque landscapes of New Zealand, who recently planted her roots in the Lone Star State of Texas.
She brought with her 11 years of extensive marketing experience under her belt. Throughout her career, she has navigated diverse industries, including financial services, SaaS, technology, biotech, medical and diagnostics, home and professional services.
With a passion for storytelling and a keen eye for market trends, Abby meticulously designs and implements digital marketing strategies tailored to meet specific business objectives. She thrives on the challenge of optimizing online advertising campaigns across various platforms, enhancing website content for maximum impact, and curating compelling digital content that resonates with target audiences.
Beyond her professional pursuits, Abby exudes an insatiable curiosity, especially when it comes to health and wellness. Recently, she’s found herself captivated by the world of running. As a self-professed research junkie, Abby delves deep into the intricacies of running culture, from deciphering the best running shoes to understanding pacing cadence. With aspirations of completing a marathon this year, she’s dedicated to mastering the art of running.
Despite jokingly labeling running as a “cult,” Abby finds herself fully immersed and eager to push her limits. There’s an undeniable allure to the runner’s high, coupled with the thrill of exploring new neighborhoods and soaking up the invigorating vitamin D along the way.
