Strategic Marketing Consulting

Hit your growth objectives strategically and systematically.

The right marketing strategy, talent, technologies, processes and analytics are key to B2B middle-market growth. Marketri is a strategic marketing consulting firm that moves you towards your goals by putting strategy first.

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Strategic Marketing Consulting

Hit your growth objectives strategically and systematically.

For many B2B middle market companies, having the right marketing strategy, talent, technologies, processes and analytics are the keys to seizing opportunities and significant growth. Marketri is a strategic marketing consulting firm that moves our clients towards their goals through transforming tactical marketing departments to strategically-led ones.  

Marketri builds strong marketing foundations.

While every client is unique, Marketri’s strategic marketing consultants typically create three high-impact deliverables within the first few months of our client engagements.​
Our strategic marketing consultants ramp up quickly to discover what makes your story truly unique.
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1. Segmentation

Marketri customizes marketing strategies to your expertise, current and projected segment growth, and competitive strengths. We don’t sit around and wait for the future either.


We focus on driving awareness, qualifying leads, and supporting cross-selling opportunities while positioning you for future high-growth segments.


Want to learn more? This article explores how marketing strategy can help leaders sleep at night.

2. Differentiation

Marketri pinpoints which of your strengths matter most in your buyers’ decision making process:

  • Our strategic marketing consulting analyzes competitors to determine which attributes are prices to play and which are home runs.
  • Marketri then incorporates these findings into crystal-clear messaging that resonates with potential customers across all marketing communications.


Competitively position your company to accelerate and amplify revenue generation.

3. Implementation

Marketri doesn’t just develop and deliver results-driven marketing plans. We execute with precision:

  • We leverage your present resources to achieve long-term goals and establish precise metrics.
  • Our strategic marketing consulting veterans provide insight and leadership and bring a fresh, unbiased perspective.
  • By concentrating on timely and impactful actions, your marketing program moves toward measurable growth.
  • We restructure your marketing department for continued success.

Marketri’s Time-Tested Marketing Due Diligence Process

Veteran marketing consultants conduct original and secondary research to ensure our strategic deliverables hit the mark and move you towards your aggressive growth goals.

Interview up to 10 members of the leadership team. Conduct an electronic survey to access current views and opinions on the marketing function.

Interviews with all members of the marketing team; administer a skills assessment and a cultural assessment.

Leveraging our own expertise to assess marketing infrastructure, brand, website and collateral.

Understand the sales team’s current approach and GTM strategies.

Interview customers of different size firms. We conduct up to 20 interviews.

Understand how marketing team members are compensated; weight with marketing spend and projected ROI.

Review competitors in the industry. Provide recommendations to further drive differentiation.

Conduct a SWOT survey firm-wide to discover the company’s primary strengths and opportunities.

Executive Guide to
Strategic Marketing Plans

Don’t overlook the importance of a strategic marketing plan. For business leaders who want to drive growth, Marketri’s comprehensive guide covers the why, the types of plans, essential elements, the planning process, and common challenges.

We're your one-stop strategic marketing resource.

1. Strategic Marketing Planning

Marketri dials in on your strengths to capitalize on your opportunities. We formalize our strategies into a comprehensive plan with best practices, technologies, and human capital recommendations.

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2. Messaging & Positioning

Marketri synthesizes our internal, customer, and market research into powerful messaging that sets you apart from the competition and clearly communicates your value. We write benefits-oriented, compelling copy that connects with potential buyers and informs your overall brand.

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3. Lead Generation

Marketri engages buyers on their terms by thoughtfully sharing relevant content and passing them to your salespeople when they’re ready for a conversation. We can help your sales team get past cold calling by building marketing departments and systems that let them focus on warm leads.

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Marketing strategy to power aggressive growth goals​.

Partner with a strategic marketing powerhouse with over two decades of experience. The journey begins with a free consultation.

We are fortunate to have Marketri working closely with us on our strategic marketing efforts. They understand both the possibilities and potential of digital marketing as well as the needs of a company to grow at its own pace into a full digital platform. Marketri is driving us steadily in the right direction.

CEO & Founder

The branding deliverables exceeded expectations and are an accurate depiction of the partner’s business. What’s more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresc-co System USA

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

 
 

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

 
 

Ron Stupl

SVP & COO, Due Diligence Firm

I was promoted this year to a role that requires more focus on sales, and my organization connected me with Debra to help me develop my focus and effectiveness in the market. I found her to be warm, knowledgeable, encouraging, and an attentive listener. By asking the right questions and providing just enough (but not too much) structure to our work together, she helped me to realize interests and opportunities, and identify strategies that I hadn't been using. I would recommend Debra to anyone who needs a thinking partner in sales. and marketing, regardless of industry

Carey Gallagher

Principal, CFAR

I had the pleasure of collaborating with Marketri on a website relaunch and ancillary collateral for our shared client. From the first phone call, I was impressed by Deb’s growth marketing insights and outstanding client relationship management. Marketri’s messaging statement and other assets served as invaluable resources throughout my drafting process.

During revisions, Deb’s strategic suggestions focused our targeting and strengthened the copy. I leave this first Marketri collaboration with greater confidence in my communication skills, both on creative presentation calls and in delivering written B2B marketing messages. Deb has a calming, positive, professional manner and consistently goes above and beyond.

Jackie Julie

Content Candy

Marketri set the foundation for a solid marketing strategy and helped the client implement useful platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with the client’s team.

Suzi Sosa

Co-Founder & CEO, Verb Inc.

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresco Systems USA Inc.

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The branding deliverables exceeded expectations and are an accurate depiction of the partner's business. What's more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

Marketri drove fantastic results. Their email marketing efforts saw a substantial ROI, and their SEO initiatives have significantly boosted the client’s search rankings. They’re able to move quickly while delivering extremely effective marketing materials. They’re a highly-skilled, data-driven team.

David Lewis

CEO, 8020 Consulting

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

Ron Stupi

SVP & COO, Due Diligence Firm

I was referred to Debra through a friend/colleague and as advertised, she has been excellent in helping me identify gaps in my marketing strategy and how to engage my audience better. She's been very attentive to what Anthem is trying to accomplish and building a long-term strategy to help us get our message out. I would highly recommend Debra to anyone looking for a fresh, considerate approach to their strategy.

Scott Smith

Co-Founder and Managing Director, Alpha Infrastructure Partners, LLC

Debbie is a triple marketing threat, with the passion, the strategic thinking, and the experience to coach marketing departments to superstardom. She is a breath of fresh air to A/E/C firms that struggle with the sheer breadth and complexity of today's marketing landscape.

Kate Neilson

Director of Marketing Operations, Hound Labs

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