Debra is a sought-after strategic marketing consultant, inbound marketing expert, author, speaker, and thought leader. She has more than 20 years of marketing and business development experience, including nearly a decade of working at “Big Four” accounting firms. Since founding Marketri in 2004, she has created strategic roadmaps for clients in accounting, law, engineering, architecture, construction, management consulting, environmental consulting, technology products, and packaging. Clients rely on her to help structure their marketing departments and open clearer, more collaborative lines of communication between marketing, sales, and management. She earned her MBA in marketing and her BA in finance from the University of Maryland at College Park.
Jennifer has 20+ years of experience delivering integrated omni-channel marketing strategies driven by data analysis and insights. She has held executive leadership roles across financial services, technology, and consumer product goods companies managing marketing, strategy, and customer experience. Jennifer has successfully led efforts with several organizations to leverage and integrate cutting-edge technology for e-commerce solutions and built effective lead generation programs resulting in incremental net income. In addition, her creative use of analytics was recognized by two Gramercy Institute Marketing Awards for an innovative approach utilizing agent-based modelling to optimize media channel delivery for maximum profitability and impact. She holds an MBA from the University of North Carolina, Chapel Hill with a concentration in Finance, and a Bachelor of Science degree from Providence College.
As a strategic thinker and analytical problem solver, Sylvia creates growth, marketing, and business development strategies for clients, enabling them to reach and engage their target audiences, differentiate their offerings, and gain critical market share. She is well versed in online and offline marketing channels, with extensive depth in digital and content marketing techniques – including high-performing websites, digital content, search/SEO, social, email and more – to drive awareness, traffic, leads, engagement, and new sales opportunities. Her work has been recognized with numerous awards for content excellence, user experience/design, and financial growth. She has nearly 20 years of marketing and business development experience and has held senior/executive roles in strategy, marketing and sales. Her industry work includes startups through category leaders in complex business environments such as digital health, medtech, SaaS, healthcare, digital media, publishing, professional services, energy and nonprofits. Sylvia holds a BA from Cornell University and an MBA from the Tuck School of Business at Dartmouth College.
Trisha is an experienced marketing director with 10 years of experience in marketing strategy and brand growth with a digital-led approach. She has worked on national brands in a variety of industries including technology, hospitality, finance, law, construction, e-commerce, non-profit, and many others.
Trisha specializes in aligning digital strategy with overall marketing and brand growth initiatives. Her professional experience includes both strategic planning and creative execution across the full digital spectrum including email, social, web, SEO, content, and overall lead generation. Prior to joining Marketri, she spent the last 5 years at an agency working with companies to develop modern, integrated marketing programs. Trisha earned her MS in Marketing and Communication from Franklin University and BA in English from Lindenwood University.
Erica is a seasoned marketing consultant whose solutions are derived from the intersection of strategy and creativity. Her experience spans B2B and B2C, building brands, messaging, strategies, and marketing plans for national companies and startups alike. She has worked on each side of the ad dollar - client, agency and network – giving her a unique and perspective on planning and executing effective and efficient plans. Rounding out her experience, Erica has worked on projects that cross customer journeys, focus on building out marketing operations and automation, generate leads, and make customers happier. Her experience includes making the complex simple in industries such as telecommunications, SaaS, healthcare, retail, government, media, IOT, sustainability and professional services. Erica holds a BA in Communications from University of Pennsylvania and an International MBA in Marketing from IE Business School.
Part analytical strategist, part creative innovator, Alison is a seasoned marketing consultant with over 10 years of experience. An "ambidextrous marketer," she harnesses both sides of the brain to deliver comprehensive marketing programs that are fresh, intentional, and effective.
Driven by a need to understand how things work, Alison has developed diverse skillsets that range from strategic development to technical implementation. Notable areas of expertise include brand strategy, digital advertising, website development, funnel optimization, lead generation, and integrated omnichannel campaign development. She has worked both in-house and in agency settings for B2C, B2B, and B2B2C clients, spanning industries such as financial services, healthcare, manufacturing, and non-profit services.
Alison holds a BS in Advertising along with a concentration in Business Administration from the University of Florida. In her free time, she enjoys taking hikes with her Siberian Husky Mavi, attempting home improvement projects, exploring the local brewery scene, and watching Florida football.
Sarah Gorvitz is an award-winning strategic marketing and communications expert with more than 15 years of professional experience. She is passionate about building brands by establishing unique, ownable positions and leveraging platforms that connect strongly with consumers. Sarah helps brands engage, entertain and educate customers and thus drive loyalty, purchase, and advocacy.
Carolyn is an experienced content marketer and copywriter with a passion for turning ideas into accessible and compelling content. She has worked both in-house and in agency settings for B2B and B2C clients, creating data-backed strategies and executing on content plans that generate leads and conversions. She’s written hundreds of blogs and web pages and developed resources such as videos, case studies, email campaigns, eBooks, whitepapers, brochures, sales sheets, digital ads, and much more. While she started her career as a copywriter, Carolyn has since expanded her expertise into areas including SEO, marketing automation, and communications strategy. Carolyn holds a Master of Arts in English from California State University, Long Beach.
Brie is a savvy and organized project manager with a strong background in marketing, customer service, and management. She is the glue that holds the marketing campaigns and projects together all while making sure they get done on time and within budget. She loves strategizing ways to make any process more streamlined and efficient and has a timeless skill set of leadership, communication, and being detail-oriented. In the past, she has managed tasks and projects of all types and sizes including large website overhauls to branding, messaging, and positioning projects. She loves working creatively and collaborating with cross-functional teams to establish project and client success. Brie graduated from the University of Missouri - Columbia with a degree in Journalism and a focus in Strategic Communication.
With digital strategy as her specialty, Gaby helps Marketri and their clients to deliver on strategic marketing initiatives. A self proclaimed ‘data-wrangler,’ she is passionate about the intersection of performance analytics and content marketing. Gaby has worked with B2B and B2C clients, helping them execute email marketing initiatives, social media strategy, website projects, and more. Her specialty in SEO and content strategy helps clients ramp up their inbound efforts in order to create opportunities that contribute to their overall business goals.
Her experience across a wide variety of industries including finance, construction, healthcare, insurance, law and ecommerce allow her to pivot quickly, honing in on the important details and tone of voice for each brand. Gaby graduated from Kansas State University with a degree in Marketing and International Business.
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