[VIDEO] What is a Fractional CMO? Two Models Explained

What is a Fractional CMO and how does it differ from a consultant or in-house CMO?

A Fractional CMO can be viewed as a hybrid between the two. Basically Fractional CMOs mirror an in house CMO, but they work on sort of a part time basis.

Two Fractional CMO Models: Staffing vs Collaborative

There are actually two fractional CMO models, and maybe more, but I know of two. The first one is more of a staffing model where companies are going to hire a particular person and that person is going to work on their account as a fractional CMO. So you’re basically contracting with one person and you’re getting the knowledge and the brain power that one person.

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