MarTech Edge: Vibe Marketing Is Here—But Human Creativity Still Sets the Tone

In this guest column for MartechEdge, Emilie DiFranco, Vice President of Marketing at Marketri, explores the emerging trend of “vibe marketing”—the practice of using AI to gauge and craft the emotional essence of brands at scale. While AI enables unprecedented speed, sentiment analysis, and optimization, DiFranco argues that true emotional resonance still stems from human creativity. She emphasizes that, for B2B and professional services marketers, maintaining authenticity is essential. Context, nuance, and ethical judgment remain irreplaceable. Her insights reinforces a powerful message for marketers: even as AI sets the tempo, it’s human storytellers who set the tone. 

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Vibe Marketing Is Here—But Human Creativity Still Sets the Tone