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Marketri Supports a SaaS Provider’s Path to Growth

When you’re selling an innovative SaaS solution with a long sales cycle in a competitive market against bigger competitors like Salesforce, you can’t just build brand awareness and hope the orders rush in. That was the reality for Epoch Solutions Group, which provides a map-centric technology platform that transforms how utilities manage their field workforce.

After meeting with Marketri, he knew he’d found the right partner to support the company’s path to aggressive growth.

Leveraging the Fractional Model to Drive Leads and Engagement

The Marketri-led marketing program is doing exactly what it was designed to do: Drive ideal buyers to engage and consider Epoch as their field workforce management solution provider.

Even in a market with a limited number of targets, the program achieved these outstanding results in 2022:

Drove nearly 1,400 leads at a cost/lead well below the target
Generated 100+ Marketing Qualified Leads (MQLs), a healthy number for this niche business, at a cost of less than $300/MQL
Dramatically increased email click-through rates, from <1% to 11%
Increased unique visitors to their website by more than 70%

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