Download
CEO's Guide to Marketing Terminology
Making sense of marketing terms that are key to driving your business’s growth.
You’re ready to put marketing to work to drive revenue growth and take your business to the next level. But when marketing consultants start talking specifics, it can sound like an alphabet soup full of jargon.
This guide can help. It explains many common marketing terms in language designed for non-marketers. We’ve organized the terms around key topics that CEOs and other senior leaders tell us are important when they’re embarking on strategic marketing.
Download
CEO's Guide to Marketing Terminology
Making sense of marketing terms that are key to driving your business’s growth.
You’re ready to put marketing to work to drive revenue growth and take your business to the next level. But when marketing consultants start talking specifics, it can sound like an alphabet soup full of jargon.
This guide can help. It explains many common marketing terms in language designed for non-marketers. We’ve organized the terms around key topics that CEOs and other senior leaders tell us are important when they’re embarking on strategic marketing.
The Guide Shows You:
- Definitions to key modern marketing terms
- Different approaches to marketing
- The various stages that a lead goes through to become a buyer
- Important KPIs for measuring your marketing results
- Website and SEO terms defined
