CEO's Guide to Marketing Terminology

Making sense of marketing terms that are key to driving your business’s growth.

You’re ready to put marketing to work to drive revenue growth and take your business to the next level. But when marketing consultants start talking specifics, it can sound like an alphabet soup full of jargon.

This guide can help. It explains many common marketing terms in language designed for non-marketers. We’ve organized the terms around key topics that CEOs and other senior leaders tell us are important when they’re embarking on strategic marketing.