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Rebranding Strategy and Execution Case Study

Explore how Marketri built a rebranding strategy for the parent company of six distinct companies that were acquired by a $50B publicly traded global company.

Download

Rebranding Strategy and Execution Case Study

Explore how Marketri built a rebranding strategy for the parent company of six distinct companies that were acquired by a $50B publicly traded global company.

Download Our Case Study to Learn How We:

  • Built the project plan, including people and process, and created a budget
  • Developed and executed the extensive project schedule and work
  • Supported key business priorities of the acquired companies, including technical training for redirecting their websites to the parent website and their rebranded collateral items
  • Communicated with the business unit leaders on project milestones, work progress, deliverables, and achievements in managing schedule variance
  • Rebranded thousands of collateral pieces on-time and on-budget
  • Collaborated with brand managers on new assets and content syndication opportunities including splash pages, brochures, flyers, blog posts, etc.
  • Developed a sitemap for 6 websites down to 1 using a Drupal-based parent company template
  • Collaborated with a Paris-based development team on the website build for North America
  • Managed and responded to risks and change requests throughout the project