Strategic Marketing Plan Development

Achieving aggressive growth goals requires a strategic roadmap.

Differentiate yourself from the competition with a marketing plan that identifies target audiences, sets priorities, and drives top-line revenue. 

Strategic Marketing Plan Development

Achieving aggressive growth goals requires a strategic roadmap.

Differentiate yourself from the competition with a marketing plan that identifies target audiences, sets priorities, and drives top-line revenue. 

The Marketing Roadmap

Your custom strategic marketing plan gives you the map to where you want to be—through the power of modern marketing. We create dozens of B2B marketing plans per year, so ours are the best in the business.


Target Marketing Strategies




Brand Recommendations


Marketing Technology Recommendations






Key Performance Indicators


Marketing Department Structure


Marketing Budget Breakdowns

The Marketing Planning Process



The Marketri team conducts internal stakeholder interviews, client interviews, a competitor analysis and a thorough SWOT analysis to get an objective understanding of your business.

The End Result

A complete and unbiased view of your company strengths and opportunities leading to market positioning recommendations.



Clear, consistent messaging will align your leadership team, employees, and target markets. Based upon our discovery session, Marketri develops a brand story that positions you competitively in the market.

The End Result

A well-differentiated, concise, and memorable positioning statement in short-form and long-form formats.


Go-To-Market Plan

Marketri crafts a custom and comprehensive marketing plan complete with everything you need to drive penetration, leverage modern marketing technologies, optimize digital assets, and run integrated marketing campaigns.

The End Result

A clear view of the strategy, technology, people, and best practices to move you towards your aggressive goals.



By the end of our strategic planning process, your B2B business will have a rolling three-month timeline that details task owners, deadlines, KPIs, and a granular marketing budget. 

The End Result

Everything you need to hit the ground running towards your growth goals and achieve a high ROI on your marketing investment. 

Marketri sets the gold standard for Strategic Marketing Plans through:


Marketri’s vast experience in building Lead Generation programs for a variety of industries makes for an invaluable asset to your team and top line.


We understand your buyers close enough to meet them where they’re at in their buying journey, the right way.


We work to educate business owners and teams so they can be capable marketers, gain new skills, and create programs that align internal teams.

Make your marketing work for you.

The branding deliverables exceeded expectations and are an accurate depiction of the partner’s business. What’s more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresc-co System USA

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.


Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.


Ron Stupl

SVP & COO, Due Diligence Firm

B2B Marketing Resources

For CEOs, marketers, and sales professionals alike, this is the ultimate resource center for B2B businesses. With guides, case studies, tip sheets, downloadables, and more, Marketri’s B2B Marketing Resource Center provides guidance for those ready to embark and execute on a strategic marketing plan.

Marketing Funnel

Manufacturing Case Study

Download Manufacturing Case Study Learn how Marketri helped a packaging company that was already an established leader in the coffee industry break into the spirits

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Engineering Firms Case Study

Download Case Study: Marketing for Engineering Firms See how Marketri drove measurable revenue for an engineering firm. Engineering firms often struggle to develop strategic marketing

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Financial Services Case Study

Download Financial Services Case Study Learn how Marketri helped a young financial services firm exceed their marketing ROI by 260% and develop a strategic, multi-channel

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Strategic Marketing Consulting

Marketri aligns marketing and sales strategies and integrates technologies, processes, and talent to empower aggressive growth.

Rise above the crowd. We practice differentiation, segmentation, and laser-sharp implementation. Marketri will help you break through all the noise and win against the competition.

Marketing plans must be implemented to drive results. We direct the execution of our strategic marketing plans for clients who want full service and goal achievement.

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