Strategic Marketing Plan Development

Achieving aggressive growth goals requires a strategic roadmap.

Differentiate yourself from the competition with a marketing plan that identifies target audiences, sets priorities, and drives top-line revenue. 

Strategic Marketing Plan Development

Achieving aggressive growth goals requires a strategic roadmap.

Differentiate yourself from the competition with a marketing plan that identifies target audiences, sets priorities, and drives top-line revenue. 

Strategic Marketing Services

Build a strong marketing foundation.

Marketri’s experienced strategic marketing consultants leverage our proven best practices to ensure your B2B company goes to market from a position of strength.

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Marketing
plans

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Marketing
strategy

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Messaging &
positioning

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Brand transformations

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Martech implementations

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Personas &
buyer’s journey

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Marketing analytics dashboards

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Budgets &
timelines

The Marketing Planning Process

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Discovery

The Marketri team conducts internal stakeholder interviews, client interviews, a competitor analysis and a thorough SWOT analysis to get an objective understanding of your business.

The End Result

A complete and unbiased view of your company strengths and opportunities leading to market positioning recommendations.

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Positioning

Clear, consistent messaging will align your leadership team, employees, and target markets. Based upon our discovery session, Marketri develops a brand story that positions you competitively in the market.

The End Result

A well-differentiated, concise, and memorable positioning statement in short-form and long-form formats.

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Go-To-Market Plan

Marketri crafts a custom and comprehensive marketing plan complete with everything you need to drive penetration, leverage modern marketing technologies, optimize digital assets, and run integrated marketing campaigns.

The End Result

A clear view of the strategy, technology, people, and best practices to move you towards your aggressive goals.

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Execution

By the end of our strategic planning process, your B2B business will have a rolling three-month timeline that details task owners, deadlines, KPIs, and a granular marketing budget. 

The End Result

Everything you need to hit the ground running towards your growth goals and achieve a high ROI on your marketing investment. 

Marketri sets the gold standard for Strategic Marketing Plans through:

Experience

Marketri’s vast experience in building Lead Generation programs for a variety of industries makes for an invaluable asset to your team and top line.

Expertise

We understand your buyers close enough to meet them where they’re at in their buying journey, the right way.

Education

We work to educate business owners and teams so they can be capable marketers, gain new skills, and create programs that align internal teams.

Make your marketing work for you.

We are fortunate to have Marketri working closely with us on our strategic marketing efforts. They understand both the possibilities and potential of digital marketing as well as the needs of a company to grow at its own pace into a full digital platform. Marketri is driving us steadily in the right direction.

CEO & Founder

The branding deliverables exceeded expectations and are an accurate depiction of the partner’s business. What’s more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresc-co System USA

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

 
 

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

 
 

Ron Stupl

SVP & COO, Due Diligence Firm

I was promoted this year to a role that requires more focus on sales, and my organization connected me with Debra to help me develop my focus and effectiveness in the market. I found her to be warm, knowledgeable, encouraging, and an attentive listener. By asking the right questions and providing just enough (but not too much) structure to our work together, she helped me to realize interests and opportunities, and identify strategies that I hadn't been using. I would recommend Debra to anyone who needs a thinking partner in sales. and marketing, regardless of industry

Carey Gallagher

Principal, CFAR

I had the pleasure of collaborating with Marketri on a website relaunch and ancillary collateral for our shared client. From the first phone call, I was impressed by Deb’s growth marketing insights and outstanding client relationship management. Marketri’s messaging statement and other assets served as invaluable resources throughout my drafting process.

During revisions, Deb’s strategic suggestions focused our targeting and strengthened the copy. I leave this first Marketri collaboration with greater confidence in my communication skills, both on creative presentation calls and in delivering written B2B marketing messages. Deb has a calming, positive, professional manner and consistently goes above and beyond.

Jackie Julie

Content Candy

Marketri set the foundation for a solid marketing strategy and helped the client implement useful platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with the client’s team.

Suzi Sosa

Co-Founder & CEO, Verb Inc.

The company has seen significant growth in the number of leads they generate. They’ve acquired over 500 new leads in the past 12 months, thanks to Marketri’s help. The team has also been instrumental in helping the business understand the value of digital marketing efforts for the firm’s success.

Terry Baker

VP of Sales and Marketing, Fresco Systems USA Inc.

The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.

Sabine Hoover

Director of Marketing Strategy & Insights, FMI

The branding deliverables exceeded expectations and are an accurate depiction of the partner's business. What's more, it was well-received by stakeholders and members. The Marketri team consistently met deadlines and effectively communicated. Overdelivery and reliability are hallmarks of their work.

Bob Solarz

Executive Director, Delaware Valley Trusts

Marketri drove fantastic results. Their email marketing efforts saw a substantial ROI, and their SEO initiatives have significantly boosted the client’s search rankings. They’re able to move quickly while delivering extremely effective marketing materials. They’re a highly-skilled, data-driven team.

David Lewis

CEO, 8020 Consulting

The client's efforts yielded over $5 million of opportunities annually for the company, meeting their goals and expectations. Marketri challenged the company and, through aggressive objectives, worked with cohesion with the rest of the teams.

Ron Stupi

SVP & COO, Due Diligence Firm

I was referred to Debra through a friend/colleague and as advertised, she has been excellent in helping me identify gaps in my marketing strategy and how to engage my audience better. She's been very attentive to what Anthem is trying to accomplish and building a long-term strategy to help us get our message out. I would highly recommend Debra to anyone looking for a fresh, considerate approach to their strategy.

Scott Smith

Co-Founder and Managing Director, Alpha Infrastructure Partners, LLC

Debbie is a triple marketing threat, with the passion, the strategic thinking, and the experience to coach marketing departments to superstardom. She is a breath of fresh air to A/E/C firms that struggle with the sheer breadth and complexity of today's marketing landscape.

Kate Neilson

Director of Marketing Operations, Hound Labs

B2B Marketing Resources

For CEOs, marketers, and sales professionals alike, this is the ultimate resource center for B2B businesses. With guides, case studies, tip sheets, downloadables, and more, Marketri’s B2B Marketing Resource Center provides guidance for those ready to embark and execute on a strategic marketing plan.

Life Sciences Case Study

Download CASE STUDY Life sciences engineering firm builds the right marketing foundations for targeted growth Before approaching Marketri, specialized engineering firm Modality Solutions was experiencing

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Strategic Marketing Consulting

Marketri aligns marketing and sales strategies and integrates technologies, processes, and talent to empower aggressive growth.

Rise above the crowd. We practice differentiation, segmentation, and laser-sharp implementation. Marketri will help you break through all the noise and win against the competition.

Marketing plans must be implemented to drive results. We direct the execution of our strategic marketing plans for clients who want full service and goal achievement.

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