Strategic B2B Marketing Plan Development
Dependable products and services aren’t enough. Differentiate yourself from the competition with a roadmap that identifies target audiences, sets priorities, and drives top-line revenue.
The Marketing Roadmap
Marketri develops dozens of custom strategic B2B marketing plans each year that map companies from where they are today to where they want to go through the power of modern marketing. Our plans are the best in the business.
Target Market Strategies
Market Positioning
Brand Recommendations
Marketing Technology Recommendations
Channel Strategies
Campaign Planning
Key Performance Indicators
Marketing Budget Breakdowns
The Marketing Planning Process
The Marketri team will conduct internal stakeholder interviews, client interviews, and a thorough SWOT analysis to get an objective understanding of your business.
The End Result
A fully developed summary of business threats and opportunities that recommend strategic focuses and next-steps.
Clear, consistent messaging will align your leadership team, employees, and audience. Marketri will develop messaging that positions you competitively in the market.
The End Result
Well-differentiated, easy-to-understand positioning statements in short-form and long-form formats.
By the end of our strategic planning process, your B2B business will have a rolling three-month timeline that details task owners, deadlines, KPIs, and a granular marketing budget.
The End Result
A clear path forward with perspective on technology, people, and creative assets you need to implement.
Marketri will deliver a comprehensive strategic marketing plan complete with everything you need to go to market. We’ll show you how to leverage your existing infrastructure and resources, conduct outreach, and optimize over time.
The End Result
Everything you need to drive ROI and keep your marketing journey rolling.
Marketri sets the gold standard for Strategic Marketing Plans through:
Executive Guide to Strategic Marketing Plans
Don’t overlook the importance of a strategic marketing plan. For business leaders who want to drive growth, Marketri created a comprehensive guide to creating a strategic marketing plan covering the why, the types of plans, essential elements, the planning process, and common challenges.
Start your marketing journey
B2B Marketing Resources
For CEOs, marketers, and sales professionals alike, the experts at Marketri have created the ultimate resource center for B2B businesses. Guides, case studies, tip sheets, downloadables, and more, Marketri’s B2B Marketing Resource Center provides guidance for those ready to embark and execute on a strategic marketing plan.
Engineering Case Study
Engineering firms often struggle to develop strategic marketing initiatives that have a measurable ROI. See how Marketri moved the marketing needle as this firm’s Fractional CMO.
Manufacturing Case Study
Learn how Marketri helped a packaging company that was already an established leader in the coffee industry break into the spirits industry with a robust marketing program, resulting in a 285% increase in traffic and significant improvements in lead generation.
Financial Services Case Study
Learn how Marketri helped a young financial services firm exceed marketing ROI by 260% and develop a strategic, multi-channel marketing program designed to drive quality leads and nurture them through the revenue funnel.
