Strategic Marketing Plan Development
Achieving aggressive growth goals requires a strategic roadmap.
Differentiate yourself from the competition with a marketing plan that identifies target audiences, sets priorities, and drives top-line revenue.Â
Strategic Marketing Plan Development
Achieving aggressive growth goals requires a strategic roadmap.
Differentiate yourself from the competition with a marketing plan that identifies target audiences, sets priorities, and drives top-line revenue.Â
The Marketing Roadmap
Your custom strategic marketing plan gives you the map to where you want to be—through the power of modern marketing. We create dozens of B2B marketing plans per year, so ours are the best in the business.
Target Marketing Strategies
Marketing
Postioning
Brand Recommendations
Marketing Technology Recommendations
Channel
Strategies
Campaign
Planning
Key Performance Indicators
Marketing Department Structure
Marketing Budget Breakdowns
The Marketing Planning Process
Discovery
The Marketri team conducts internal stakeholder interviews, client interviews, a competitor analysis and a thorough SWOT analysis to get an objective understanding of your business.
The End Result
A complete and unbiased view of your company strengths and opportunities leading to market positioning recommendations.
Positioning
Clear, consistent messaging will align your leadership team, employees, and target markets. Based upon our discovery session, Marketri develops a brand story that positions you competitively in the market.
The End Result
A well-differentiated, concise, and memorable positioning statement in short-form and long-form formats.
Go-To-Market Plan
Marketri crafts a custom and comprehensive marketing plan complete with everything you need to drive penetration, leverage modern marketing technologies, optimize digital assets, and run integrated marketing campaigns.
The End Result
A clear view of the strategy, technology, people, and best practices to move you towards your aggressive goals.
Execution
By the end of our strategic planning process, your B2B business will have a rolling three-month timeline that details task owners, deadlines, KPIs, and a granular marketing budget.Â
The End Result
Everything you need to hit the ground running towards your growth goals and achieve a high ROI on your marketing investment.Â
Marketri sets the gold standard for Strategic Marketing Plans through:
Make your marketing work for you.
B2B Marketing Resources
For CEOs, marketers, and sales professionals alike, this is the ultimate resource center for B2B businesses. With guides, case studies, tip sheets, downloadables, and more, Marketri’s B2B Marketing Resource Center provides guidance for those ready to embark and execute on a strategic marketing plan.
Manufacturing Case Study
Download Manufacturing Case Study Learn how Marketri helped a packaging company that was already an established leader in the coffee industry break into the spirits
Engineering Firms Case Study
Download Case Study: Marketing for Engineering Firms See how Marketri drove measurable revenue for an engineering firm. Engineering firms often struggle to develop strategic marketing
Financial Services Case Study
Download Financial Services Case Study Learn how Marketri helped a young financial services firm exceed their marketing ROI by 260% and develop a strategic, multi-channel
Strategic Marketing Consulting
Rise above the crowd. We practice differentiation, segmentation, and laser-sharp implementation. Marketri will help you break through all the noise and win against the competition.
Marketing plans must be implemented to drive results. We direct the execution of our strategic marketing plans for clients who want full service and goal achievement.
The team delivered a thorough strategy to refine marketing activities and optimize resource expenditures. Marketri dedicates competent resources that effectively support internal teams. By knowing the company and leveraging networks, the team is able to provide insightful suggestions and services.