Fractional CGO Services

Break down the silos and inefficient processes that keep you from reaching your
growth goals. With a Marketri Fractional Chief Growth Officer (CGO) as your
growth catalyst, the sky’s the limit.

ACCELERATE YOUR GROWTH JOURNEY

Marketri’s Fractional
Chief Growth Officers can
lead and execute your
B2B growth strategy.

It takes a coordinated strategy across marketing, sales, and service to create a cross-functional team all working in sync to drive revenue growth.

Marketri Fractional CGOs lead and execute a coordinated growth strategy across multiple functions, breaking down silos and transforming processes to help you achieve your aggressive growth goals. With a seat at the executive table, we’re empowered to align all the functions it takes to drive a predictable pipeline that accelerates your growth.

DISCOVER THE MARKETRI DIFFERENCE

Why your business needs a
Fractional CGO

Your B2B buyer’s journey has forever changed. It happens mostly online, and the
buyer wants much more control over the process and much more information
about your company and your services before they’re ready to talk to sales. This
new landscape demands an entirely different approach to attract the right buyers,
convert them to customers, and retain them long term.

But in most companies, no single leader is accountable for growth. That leads to
siloed sales, marketing, and service functions that don’t work together. Or worse, a
culture where one function continually blames the other for falling short on
achieving goals.

A Fractional CGO overcomes all those obstacles by taking accountability for your
revenue goals and becoming the catalyst that aligns all the functions it takes to
drive aggressive growth.

Let’s get started

Optimize and accelerate your revenue
funnel with a Fractional CGO

At the leadership table, our Fractional CGOs drive revenue by synchronizing
marketing, sales, and service. They craft a unified growth strategy, nurturing
leads from the funnel’s top directly to sales, ensuring successful closures.

Here’s where you can expect your Marketri Fractional CGO to make a
measurable impact.

REMOVE THE
BARRIERS TO GROWTH

It takes multiple functions in your company to attract and retain the right buyers. But those functions are rarely set up to work together. Your Marketri Fractional CGO looks across your silos objectively and drives changes that break down obstacles, fill process or technology gaps, manage competing priorities, or address capacity issues. Since companies that integrate sales and marketing in their customer interactions see a 300% increase in conversions, this step alone can make a significant impact on your top line.

DEVELOP A MORE
PREDICTABLE PIPELINE

The more predictable your lead pipeline, the more likely you’ll hit your revenue targets. But a predictable pipeline demands a deep understanding of how leads progress through your revenue funnel, what drives them to and through it, and what will move them through the buying journey faster. A Marketri Fractional CGO has the experience and skillsets to gather those insights and help ensure your revenue funnel is optimized to support your growth goals.

CONVERT A HIGHER PERCENTAGE OF WARM LEADS TO CLOSED SALES

Driving more leads into your funnel is great; but what matters most is how many leads become customers. And with buyers spending the majority of their journey in the digital world, only engaging with sales much later, the process for nurturing warm leads and turning them into closed sales has never been more important. A Marketri Fractional CGO knows how to close process gaps, improve the handoff from marketing to sales, and develop plans that ensure a high percentage of warm leads convert to closed deals.

Get the benefits of a CGO for a
fraction of the cost

By tapping an experienced CGO on a fractional basis, you’ll make an impact in
three areas that are essential to growth marketing.

Improve Your Revenue-Driving Campaigns

By creating a more effective cross-functional revenue team, your Fractional CGO makes sure marketing is creating the most relevant content to address buyer pain points and sales is optimizing how it engages with Marketing Qualified Leads that have expressed interest in your services. The result: Your marketing budget focuses on campaigns that are highly effective in driving new leads that convert to closed deals—accelerating your growth, reducing your business development spend, and slashing your customer acquisition cost.

Enhance Customer Retention and Loyalty

It costs a lot less to retain an existing customer than it does to land a new one, so increasing customer retention is critical to your growth. Your Fractional CGO will help you understand what your current customers value about your products/services, whether your messaging communicates that value, how their needs are evolving, and what it will take to gain their loyalty. Equipped with this knowledge, you’ll know what your customers expect and what it will take to retain their business.

Accelerate Your Sales Cycle

The faster you can close deals, the greater your rate of growth will be. Your Fractional CGO will leverage their deep experience and expertise across the sales, marketing, and service functions to develop effective strategies for cross-selling and upselling to existing customers. They’ll also provide recommendations on how to increase the efficiency of your sales processes, so you can generate more closed deals faster, without adding head count.

B2B Marketing Resources

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Fractional CGO

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Why choose Marketri for
Fractional CGO services?

Your Marketri Fractional CGO ensures all the functions
necessary to drive growth are aligned and working together
seamlessly to facilitate the buyer’s journey and generate revenue.
We serve as the catalyst you need to grow aggressively, without
the high cost of adding another C-level FTE. Instead, you get just
the right slice of an experienced growth driver who can align your
sales, marketing, and service functions so they’re all working to
drive measurable results.

Schedule an introductory call with our CEO

Our Clients Say It All

We are thrilled with the work that Marketri has done, and more importantly, the leads they have generated. From revamping our social strategies to building our website to producing media opportunities and brand videos, we’ve seen measurable results all around. We’re impressed with the team’s expertise, and we’ve really enjoyed working with them as well.

Gary Hutchinson

President, Modality Solutions

It’s been a seamless integration, where we feel like the Marketri team is another department in our organization, and it’s not at all like a vendor-customer relationship. We’re working toward a common goal, side by side.

James Street

CEO, Epoch Solutions Group

Marketri set the foundation for a sold marketing strategy and helped us implement useful marketing tech platforms. The team had effective communication through stand-up meetings that helped with goal alignment. Moreover, they were resourceful, adaptable, and integrated well with our team, while driving results.

Suzi Sosa

CEO & Founder, Verb Inc.

Marketri has become our trusted source for market research and outreach recommendations that are helping us accomplish our marketing goals,” says Holly Johnson, chief of staff. “We have better brand awareness, a stronger online presence, and the infrastructure to do proactive marketing, and we’re building a stronger pipeline.

Holly Johnson

Chief of Staff, Chesapeake Corporate Advisors

B.F. Saul Insurance has worked with Deb Andrews, Katie Bergmann and the Marketri team for the last few years. Their expertise ranges from website/SEO, branding, ad campaigns, and events. I would highly recommend them – smart team with amazing ideas, proactive advice centered around the ROI, great listening skills, accountable, and a willingness to think outside of the box. Consummate professionals.

Jason Jones

President, B.F. Saul Insurance

Scrubbed has worked with Deb Andrews, Trisha Gallagher, and the rest of the Marketri team for the past 3 years now. It won’t take much to research and compare what our brand looked like before Marketri, and how it looks like now. Spoiler Alert – a huge difference in look and feel. Marketri witnessed Scrubbed’s growth these past few years and it has been a fantastic experience working with them. I strongly recommend talking to Deb Andrews about your growth needs.

Vince De Leon

Chief Technologist, Scrubbed

We’ve worked closely with the CEO, Deb Andrews, as well as a member of her very knowledgeable team. The company I previously worked for hired on Marketri as a fractional CMO to design and implement an effective marketing program to boost brand awareness and bring in new clients. Not only that, they acted as mentors to me (Marketing Coordinator at the time) and it was the best experience for my professional career. I would recommend them for any company open to starting or transforming their marketing program!

Dejah Knox

Marketing Manager, B.F. Saul Insurance

Marketri’s due diligence, insight, and strategies have been a beacon for us to showcase our services. Their redesign of our website and modifications to our CRM were handled with tenacity and a forward-thinking structure—both are great examples of their commitment to clients and strategies that bolster the client’s goals. All of this has made them a valued extension of UC Alternative.

UC Alternative

CASE STUDIES

Fractional CGO Services

Marketri’s Fractional Chief Growth Officers can lead and execute your B2B growth strategy.

Why your business needs a Fractional CGO

Optimize and accelerate your revenue funnel with a Fractional CGO

REMOVE THE BARRIERS TO GROWTH

DEVELOP A MORE PREDICTABLE PIPELINE